that's your problem
giving something people dont want/tons of other alternatives already have or did it better
sony xperia is dead .. like HTC.. they dont cater to the consumers need
such a stupid branding, ohh im a reputable brand i must put everyone as high as possible, ohh dont worry, my fanboys will buy no matter what, such a dumb excuses for the sales drop
Rip Sony, it was a good ride!
For me, who has been a fan for many years of the latest Japanese mobile brand in Europe, I am delighted with this news. I am still waiting to be able to buy the 1 VII in orchid purple when the winds pick up again in the coming weeks. The 10 VII should also be announced in the fall.
For next year, however, I have big fears that they are only sold in Asia. I hope they will at least be available through the official Sony website in Europe.
Just copy Samsung, how is it so hard?
hahahahohohooo... best joke ever, SONYs smartphone business is already dead...
Very important how? I've been a major Sony fanboy for ages and even I think they should've pulled the plug like 3 years ago.
yet, refuse to make smartphones for majority consumers. only focus on niche market. sony is next nokia and LG.
kammem2, 08 Aug 2025No memorable design
No innovation
No differentiating features
Just a dead brand, even ZTE a... moreNo memorable design? I think I can look at one and know it's a Sony phone.
No innovation? Really? You didn't know anything new on the Sony smartphone? For example people keep on forgetting bypass charging was introduced by Sony but other brand get praised when using it.
anthonyp6690, 08 Aug 2025The CEO's name 💀She's chinese?!
Where are the holy trinity of large-battery advocates on this website? Do they exclusively haunt the Samsung threads?
I love Sony phones. But I moved away as they don't have a folding phone. If they offered one I would buy it.
Yeah, yeah.
sony - the innovative company that not able to marginise their strength. i would love to own one but their asking price is not in the realm i could grasp
No memorable design
No innovation
No differentiating features
Just a dead brand, even ZTE and Motorola made comeback after so many years
Sony should quit being a camera phone and release few budget or flagship killer phones, eat the loss and release true flagship after that…
But if not, Asus, Sony will be another Nokia story
Release one phone every two years. But give highest specs possible and seven major updates. And reduce bezels. Will be sold like hotcakes.
"and yet we f*cked it up"
Ouifuf, 08 Aug 2025They should undercut to try and get some market share. They barely keep up with £800 phones th... moreYes this exactly, In my country their phones are more expensive than the largest storage sized flagship phones from Google and Samsung. On top of that we take a risk because we don't get a warranty or support since Sony pulled out of our market many years ago already. If they really are going third party manufacturers in the future maybe they can price their phones lower which might make more people consider buying them.
Sony is on the path of Nokia by not changing its self to remain in market and losing market after market.