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Xperia is "a very important business for us", says Sony CFO Comments

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L
  • Lama1111
  • nvU
  • 08 Aug 2025

Writing from 10years old Xperia XZ1compact...baterry good, no freezing, no random restarts...still waiting for real compact phone for years - max 5,9" with high-end specs (or upper midrange).

  • Reply
    C
    • Cvekla
    • 0Tp
    • 08 Aug 2025

    Sony is out of competition. Niche product, niche market share, no survival.
    Sony can do much much better, something is bad internally so they can't/won't figure it out.

    • Reply
      s
      • saarb737
      • mtw
      • 08 Aug 2025

      if only they had reasonable prices.. i dont understand why sony's phones cost as if they were made of gold.
      i really like the fact they still have MICRO SD CARD. its super important!
      buy damn...... lower the price.

      • Reply
        F
        • FarFan
        • MyF
        • 08 Aug 2025

        I just need them to make an 800$ solid midranger with all their flavour (and 21:9 please). Am I asking too much?

        • Reply
          N
          • Neda
          • sR1
          • 08 Aug 2025

          I am still using an Xperia 1ii
          Was intending update to Xperia 1 VI...
          Then it is no longer 4k 21:9..
          If Xperia VII is still 2k screen, I gonna be buying Xperia 1v second then...

          • Reply
            ?
            • Anonymous
            • Ld5
            • 08 Aug 2025

            Ouifuf, 08 Aug 2025They should undercut to try and get some market share. They barely keep up with £800 phones th... more$800 phone is vivo 200 FE with mediatek inside and random cameras and display that's dimmer than Xperia 4K from previous gen. Why would Sony give you a flat more advanced 1VI for $800-$1000 so it could compete against vivo 200 FE?

            • Reply
              ?
              • Anonymous
              • 0p}
              • 08 Aug 2025

              Ouifuf, 08 Aug 2025They should undercut to try and get some market share. They barely keep up with £800 phones th... moreYou can't undercut unless your product has cheaper costs.
              Do you think sony can get 8 elite for same price compared to oppo /oneplus and samsung?

              The more you buy, the better deals you get.
              Even motorola basically using mediatek inside edge phones to avoid higher prices. Motorola is #2 in Latin America and #3 in USA .

              • Reply
                B
                • Betli
                • L1q
                • 08 Aug 2025

                If they've a dedicated software team (not a bunch of hobbyists) for their smartphones as they do for their PlayStation, they wouldn't have a problem.

                • Reply
                  ?
                  • Anonymous
                  • 0p}
                  • 08 Aug 2025

                  YUKI93, 08 Aug 2025Sony needs to start taking software support policy more seriously from now on, especially with... moreMark 7 will be getting android 19

                  • Reply
                    ?
                    • Anonymous
                    • 0p}
                    • 08 Aug 2025

                    It is weird commitment while not planning to sell mark 8 out of Pacific Asia

                    • Reply
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                      R
                      • Reesta68
                      • n5U
                      • 08 Aug 2025

                      Despite all the marketing blurb "Powered by Alpha" I was hoping this year, the camera would be seen as the best in any smartphone and it doesn't seem to be the case.

                      As the Xperia 1 VII did not get the upgrade on the telephone zoom I'd hoped; still the same soft zoom four years in a row.

                      When you're the most expensive flagship, you need to have more than a micro SD, headphone jack and two stage shutter button. Admittedly they have improved the Ultra Wide, but the zoom is the one they really should have sorted out.

                      If they really are serious about staying in the market. I hope they look into updating tele zoom so as it doesn't look so soft when it reaches 7.1x magnification.

                      Possibly look at pricing it more competitively too!!!

                      • Reply
                        R
                        • Ray
                        • x1R
                        • 08 Aug 2025

                        you could easily revive the xperia brand, but someone at Sony doesn't want to. you have all the components and trademarks to make a successful product, there's no excuse for this failure.

                        • Reply
                          I
                          • IQ200
                          • 3LT
                          • 08 Aug 2025

                          I am a 34 yo boomer. I was a long time Sony fan buying plethora of their products, even phones.

                          My first Sony(Ericsson) phone was K800 and it was a beast at that time.

                          I've had a good experience with Xperia Z3 and XZ3 and in the meantime i was using some other brands.

                          Nearly 2 years ago i took my self a nice Christmas gift and get the Xperia 1 V.


                          Look... The phone is not bad per se. It is very good, just with average results and sometimes below average.. But if you had any other flagship you would know there's something really off with how Sony works. My wife's S21 FE has better pictures, even with her puny camera sensors on all three lenses. How can that be true for a 1400€ i payed for it? How? i don't know either. Sure, the manual controls are great to have, but almost any other flagship has it. Even shooting in raw format. Sony is not doing anything special, but they are not afraid to charge special prices. I know they have ultra small percantage of market and they can't get their components for more affordable prices, but c'mon Sony.... Wake up and made your choice. Are you in a niche category or mainstream? They are now trying both at the same time, but they are losing their fans. I just can't see the light at the end of the tunnel for Xperia.

                          Xperia Z3 is still my favorite phone until this date, but i can't support Sony Xperia any more. Xperia 1 V will for sure be my last phone from Sony Xperia and i am sad because of it.



                          • Reply
                            S
                            • Shamrock Sean
                            • pJR
                            • 08 Aug 2025

                            PabloDog, 08 Aug 2025You're writing nonsense. I have a 6-year-old XZ3 and: - the battery still holds 90% - t... moreThat's not true of most older Sony phones as I've cracked a couple with one drop.

                            • Reply
                              ?
                              • Anonymous
                              • Yet
                              • 08 Aug 2025

                              kammem2, 08 Aug 2025No memorable design No innovation No differentiating features Just a dead brand, even ZTE a... moreThere are tons of features available on Xperia 1 that are still not available anywhere else, so saying it lacks innovation it only means you are not familiar with it.

                              Design is easily distinguishable as Sony. Now if you love it or hate it that's totally subjective and either choices are right choices.

                              • Reply
                                ?
                                • Anonymous
                                • pkn
                                • 08 Aug 2025

                                Your call is very important to us..

                                • Reply
                                  S
                                  • Superpower2030
                                  • D0i
                                  • 08 Aug 2025

                                  HomerName, 08 Aug 20251)Apple devices are manufactured by Foxconn and Pegatron; Wingtech has abandoned its operation... moreThank you for putting that dude in his place. He always go around spewing nonsense.

                                  • Reply
                                    S
                                    • Superpower2030
                                    • D0i
                                    • 08 Aug 2025

                                    PabloDog, 08 Aug 2025You're writing nonsense. I have a 6-year-old XZ3 and: - the battery still holds 90% - t... moreNo wonder they throttle heavily...thick glass

                                    • Reply
                                      M
                                      • MSXTurbo-R
                                      • JJ3
                                      • 08 Aug 2025

                                      PabloDog, 08 Aug 2025You're writing nonsense. I have a 6-year-old XZ3 and: - the battery still holds 90% - t... moreMy friend also kept the XZ2 for 6 years before buying the 10 VI. That's why even if Sony unfortunately stops selling it in Europe after the 1 VII, I know that I could at least keep it for 6 to 7 years without any problems. But for now I have to be able to buy it and sales have to start very soon.

                                      • Reply
                                        -
                                        • -
                                        • 64{
                                        • 08 Aug 2025

                                        I await your 10 VII.... I won't even buy it but I want to see them release a competent midrange for once

                                        • Reply
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