ROUCHA
ROUCHA
ROUCHA is the vision of founder Jill Wenger, a tastemaker celebrated for her forward, architectural eye. Before launching the contemporary label in 2016, Wenger built a cult following at the Seattle boutique she founded, where she introduced the Pacific Northwest to the most compelling names in luxury fashion. That same irreverent, sculptural sensibility now shapes every collection. From cool pants to tailored jackets, ROUCHA is made for the woman who gets ready with intention and a little edge.
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s to clear out your old favorites and make room for new ones.
s to clear out your old favorites and make room for new ones.Explore ROUCHA by Category
ROUCHA
ROUCHA is the vision of founder Jill Wenger, a tastemaker celebrated for her forward, architectural eye. Before launching the contemporary label in 2016, Wenger built a cult following at the Seattle boutique she founded, where she introduced the Pacific Northwest to the most compelling names in luxury fashion. That same irreverent, sculptural sensibility now shapes every collection. From cool pants to tailored jackets, ROUCHA is made for the woman who gets ready with intention and a little edge.

















