Cultural Differences in User Research Facilitation

Summary: Cultural differences can negatively impact study outcomes when conducting international user research studies. Identify these differences and use 3 techniques to lower their effects.

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Cultural Differences in User Research Facilitation

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Feifei Liu (刘菲菲) is a International UX Researcher with Nielsen Norman Group, conducting research on a broad range of design issues using quantitative and qualitative research methodologies. Her research interests include culltural differences and UX, UX for children, and e-commerce.

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