Hoa Loranger is VP at Nielsen Norman Group and has worked in user experience for over 20 years. She conducts research worldwide, and presents keynotes and training on best practices for interface design. Hoa has consulted for companies such as Microsoft, HP, Allstate, Samsung, Verizon, and Disney. She authors publications, including a book, Prioritizing Web Usability.
Evidence from usability studies can be more convincing than what you say. Test even if you can easily determine the difference between good and bad designs.
In-person usability testing provides insights remote testing can miss. It offers unique benefits, such as building rapport, observing non-verbal cues, and providing immersive experiences for stakeholders that enhance understanding.
In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.
Many new UX practitioners often put pressure on themselves to be perfect and feel disappointed when things don’t go their way. There’s a lot more to UX than being correct.
Evidence from usability studies can be more convincing than what you say. Even if you can easily determine the difference between good and bad designs, test them anyway.
Don't waste time creating prototypes when the designs already exist in the real world. Before you throw out the old and bring in the new, perform user research on existing websites.
Professionals want clear, concise information devoid of unnecessary jargon or complex terms. Plain language is a necessity and benefits both consumers and organizations.
Many organizations claim to be user-centric. Yet they fail to include users in the development process. Without customer input, organizations risk creating bad interfaces.
