Safely and effectively integrate AI into the user research process without sacrificing the integrity of your findings. Cut through the hype to learn where current genAI technology can actually benefit your research work.

Balance automation with human judgment to produce deeper insights, scale your research operations, and communicate findings more effectively — regardless of which AI tools you have.

Who Should Attend

  • Researchers (or people who do research) looking to understand how and where to incorporate AI into their workflows
  • Leaders responsible for scaling research operations and improving efficiency

What You’ll Learn

Evaluate when and how to implement AI throughout the research process

  • The benefits and limitations of AI in UX research
  • Strategic opportunities for AI integration throughout the research process
  • Maintain methodological rigor while leveraging AI capabilities
  • Evaluate the tradeoff of quality vs. speed when using AI 
  • Avoid AI products that overpromise and underdeliver for researchers

Design more effective research studies with AI assistance

  • Plan studies and create research plans more quickly with AI
  • Optimize screeners, discussion guides, and survey instruments
  • Improve participant recruitment and communication workflows

Analyze qualitative and quantitative data more efficiently

  • Use AI as a thought partner in your analysis and synthesis practice
  • Scale your ability to process large volumes of research data
  • Evaluate AI-generated research insights for accuracy, bias, and relevance
  • Follow data privacy best practices when using AI tools

Communicate research findings with greater impact

  • Articulate research findings in clear, actionable ways
  • Transform data into compelling visualizations and reports
  • Tailor research deliverables for different stakeholders

Recommended:
 

  • At least some experience using generative AI tools like ChatGPT. We will not cover prompting fundamentals or how AI works.
  • Access to at least one frontier AI model (such as OpenAI's ChatGPT, Google Gemini, Anthropic's Claude, or Microsoft Copilot). We strongly recommend paying for a "pro" or "plus" tier of a frontier AI model, in order to get the most from this course.

Taught by an Industry Expert

Earn UX Certification

Take 5 live courses, pass 5 online exams

UX Certification is an exam-based credential that reinforces learning and boosts credibility.

UX Certification Benefits

Why Live Online Courses

What People Are Saying

  • I really liked this course. It made clear where AI helps and where it doesn't in each step of research, and I can start using it tomorrow. The short exercises were fun, the guidance on when to use AI was clear, and bringing a past study really helps. I left with checklists and prompts I can use right away.

    Lilian
    a.s.r.

  • This course is a great opportunity to learn how AI can support and enhance your work as a researcher. I enjoyed the practical focus on how AI tools can be integrated into research workflows, and the chance to think critically about how to use them effectively.

    Stephanie
    Capco

  • Rich content. I found it very useful how the course follows the UX research process, and how to use it from writing a test plan to delivering a report.

    Maëva
    Bombardier Recreational Products (BRP)

  • I enjoyed learning all the many ways I hadn't thought about before for using AI in the research process. Lots of things to go try out now.

    Erik
    FamilySearch.org

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/G profile.

Can I watch a recording of the course?

Live Online courses are live events hosted on Zoom that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/G Live Online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

While it's possible to attend our Live Online courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.