Learn facilitation tools that help you move conversations from hype to evidence and guide your organization toward responsible, effective AI adoption. As teams rush to add AI into their products, many features still launch for novelty rather than real impact.

This course equips UX and product professionals with practical frameworks, diagnostic scorecards, and case studies to evaluate which AI opportunities are actually worth pursuing. Unlike courses that focus on designing AI interfaces, this course emphasizes value creation, growth experimentation, and the behavioral dynamics that determine whether AI features are actually used and trusted.

Who Should Attend

  • UX researchers, designers, and strategists working on AI-driven product decisions
  • Product managers evaluating or sequencing AI features on their roadmaps
  • UX and design leaders responsible for aligning teams on AI strategy
  • Practitioners with a foundational understanding of AI who want structured methods for identifying high-value opportunities (consider reading our AI Study Guide)

What You’ll Learn

Identify high-value AI opportunities

  • Distinguish between hype-driven and value-driven AI features
  • Use a Jobs-to-be-Done framework to pinpoint where AI uniquely delivers value
  • Identify friction points that AI can meaningfully reduce or resolve

Facilitate evidence-based AI strategy conversations

  • Facilitate cross-functional discussions that align teams on AI priorities
  • Guide stakeholders toward balanced, evidence-driven thinking, whether they’re risk-averse or overly optimistic
  • Lead productive conversations when teams disagree on AI direction, value, or risk tolerance
  • Shift teams from AI-first or AI-avoidant reactions to a value-first, problem-first approach
  • Use workshop formats and facilitation tools to build alignment and shared ownership

Evaluate and prioritize AI features

  • Apply a prioritization framework to score and rank AI ideas
  • Define evaluation criteria to ensure AI features align with organizational goals
  • Use hands-on diagnostic scorecards with real-world case studies
  • Prioritize a roadmap of AI features based on potential user and business impact

Plan for adoption, trust and long-term value

  • Establish design criteria that set accurate expectations and communicate system confidence
  • Analyze trust loops and behavioral adoption dynamics 
  • Connect UX metrics to growth and business metrics to demonstrate AI feature ROI
  • Explore how real companies scale AI capabilities over time

Taught by an Industry Expert

Earn UX Certification

Take 5 live courses, pass 5 online exams

UX Certification is an exam-based credential that reinforces learning and boosts credibility.

UX Certification Benefits

Why Live Online Courses

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/G profile.

Can I watch a recording of the course?

Live Online courses are live events hosted on Zoom that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/G Live Online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

While it's possible to attend our Live Online courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.