Full Creative Control
Combine Lulu Direct, WooCommerce, and WordPress to build a fully customized storefront with flexible design and features.
Own Your Brand & Customer Data
You control your domain, white-label shipping, branding, pricing, and customer journey, and you maintain access to all customer data.
Automated Print-on-Demand Fulfillment
Every book order is printed, packed, and shipped to your customer. There’s no inventory to store or manage, and your shop can scale to any volume.
Hear Directly From Our Creators
"I am selling through my website because I wanted complete control over the look and how my book was presented. It feels more personal buying directly from the author."
— Bryan Sansivero, Bryan Sansivero Photography
"[M]y site enables me to have more control of the revenue that comes in through sales. The traffic gives me more access to data that I can receive to create ads and create strategies to re-target my ideal client."
— Kevin Richelieu, Beautiful Suffering
Sell Your Book Using Lulu Direct & WooCommerce
Build your site on WordPress, the world’s most popular way to develop a website. Then connect Lulu Direct through WooCommerce in four simple steps.
STEP 1
Upload your book using a free Lulu account.
STEP 2
Create an author website using WordPress.
STEP 3
Connect your WordPress site to WooCommerce.
STEP 4
Connect WooCommerce in the Lulu Direct dashboard!
Using WooCommerce With Lulu
After installing the WooCommerce plugin for your WordPress site, you’ll be ready to connect to Lulu Direct. Manage your projects, orders, and history through the Lulu Direct dashboard.
Connecting Lulu + WooCommerce
View details and manage your books in the Lulu Direct dashboard. Connect print books uploaded to your Lulu account to products in your WooCommerce store. Create a product page on your store and start selling! Lulu Direct makes it easy to add variants for each version of your book and create book bundles to offer custom products.
Order Management
Lulu Direct's dashboard stores all order information for each book you sell on your WordPress site. Easily sort and manage orders from all your customers.
Billing and History
Track payments and fulfillment costs in one dashboard so you always know how much you'll earn from your book sales.
WooCommerce & Lulu Direct FAQs
What Products Can I Sell Through WooCommerce for WordPress with Lulu Direct?
Lulu offers extensive customizations of print products with over 3,000 possible sizes, paper types, and binding options to create custom books, magazines, workbooks, guides, journals, and branded merchandise (like planners and calendars).
You can build a diverse catalog by offering multiple products for sale. Each product can include variants such as hardcover, softcover, or magazine formats, all fulfilled automatically and shipped to your buyers globally.
See Lulu’s product specifications to find all of your binding, size, ink, and finish options.
Can Lulu Handle Large Volumes or Short-run Printing?
Yes! Lulu’s print-on-demand technology automatically scales to any order volume, whether it’s one copy, short-run printing, or bulk printing. Orders are automatically routed through our global print network and shipped to the required destination, efficiently meeting your demand without requiring your time.
Can I Combine Lulu Direct Fulfillment with Other WooCommerce Products or Digital Offerings?
Yes, Lulu Direct integrates seamlessly with WooCommerce’s built-in tools, so you can offer books or other printed materials alongside online courses or merchandise. Many creators and businesses use this flexibility to build complete customer experiences.
Does Lulu Handle Pre-Orders?
Yes, with Lulu’s Order Import tool, you can take pre-orders from your online store or in person at events and fulfill them all at once. Or you can use it to dropship books whenever you need! It’s never been easier to place bulk orders.
Is There an API or Custom Integration Option for Enterprise or Publisher Workflows?
Absolutely. Lulu’s Print API is perfect for businesses, organizations, and publishers looking for automated printing services at scale.
Connect your titles or existing catalog to the Print API to automate fulfillment, eliminate manual order entry, and maintain consistent high quality across every order.
Got Questions?
Our team is ready to help. The Lulu Direct Knowledge Base is the best place to start.
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