Quick, Code-Free Store Setup
Wix is built for non-developers, making it easy to build a website and store and connect Lulu Direct for your books.
Automated Book Fulfillment
Lulu Direct prints and ships your books globally to your readers. With print-on-demand, you don’t manage inventory, packaging, or shipping.
Control Your Content
Your Wix site keeps your branding front and center. Own the customer experience and collect first-party customer data.
Hear Directly From Our Creators
"Publishing my cookbook with Lulu Direct was an absolute breeze. The whole process was straightforward and seamless, and I loved how easily I could connect it to my Flavour Symphonies website."
— Sao Hamilton, Flavour Symphonies
"Without Lulu Direct, I would not have been able to grow and reach my audience like I have. I would recommend Lulu to anyone wanting to publish or print anything."
— Lauren Joyner, Lauren Fit Foodie
Sell Your Book Direct-to-Consumer Using Lulu Direct and Wix
With the easiest website developer on the market, Wix is the fastest way to get your books available for sale. Connect with Lulu Direct in just four steps.
STEP 1
Upload your book using a free Lulu account.
STEP 2
Create a website using Wix.
STEP 3
Connect your Wix site in the Lulu Direct dashboard.
STEP 4
Sell your books from your website to fans all over the world.
Using Wix With Lulu
After connecting your Wix site to Lulu Direct, you’re ready to take advantage of fast digital printing. Easily manage your orders and billing while focusing on scaling your business.
Scale Your Business With Wix
Whether you're just starting your content business or expanding your reach with more products, Wix and Lulu Direct make it easy to monetize your content. Create a book using Lulu, connect it to your Wix store, and start selling! With Lulu Direct, it's simple to add variants for each version of your book and create book bundles to offer custom products.
Order Management
Lulu Direct's dashboard stores all order information for each book you sell on your Wix site. Quickly sort and manage orders from all your customers.
Billing and History
Track payments and fulfillment costs in one dashboard so you always know how much you'll earn from your book sales.
Wix & Lulu Direct FAQs
What Products Can I Sell Through Wix with Lulu Direct?
Lulu offers extensive customizations of print products with over 3,000 possible sizes, paper types, and binding options to create custom books, magazines, workbooks, guides, journals, and branded merchandise (like planners and calendars).
You can build a diverse catalog by offering multiple products for sale. Each product can include variants such as hardcover, softcover, or magazine formats, all fulfilled automatically and shipped to your buyers globally.
See Lulu’s product specifications to find all of your binding, size, ink, and finish options.
Can Lulu Handle Large Volumes or Short-run Printing?
Yes! Lulu’s print-on-demand technology automatically scales to any order volume, whether it’s one copy, short-run printing, or bulk printing. Orders are automatically routed through our global print network and shipped to the required destination, efficiently meeting your demand without requiring your time.
Can I Combine Lulu Direct Fulfillment with Other Products or Digital Offerings?
Yes, Lulu Direct integrates seamlessly with Wix’s built-in tools, so you can offer books or other printed materials alongside online courses or merchandise.
Note that if you’re adding an ebook, you'll simply use another app, plugin, or built-in tool that Wix provides to sell your ebooks and other merchandise. Many creators and businesses use this flexibility to build complete customer experiences.
Does Lulu Handle Pre-Orders?
Yes, with Lulu’s Order Import tool, you can take pre-orders from your online store or in person at events and fulfill them all at once. Or you can use it to dropship books whenever you need! It’s never been easier to place bulk orders.
Is There an API or Custom Integration Option for Enterprise or Publisher Workflows?
Absolutely. Lulu’s Print API is perfect for businesses, organizations, and publishers looking for automated printing services at scale.
Connect your titles or existing catalog to the Print API to automate fulfillment, eliminate manual order entry, and maintain consistent high quality across every order.
Got Questions?
Our team is ready to help. The Lulu Direct Knowledge Base is the best place to start.
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