Lulu Press, Inc.

For publishers, entrepreneurs, and organizations producing books, manuals, or branded print materials, page layout is a critical part of quality control. Small design choices like margins, gutters, typography, and spacing can make a major difference in how professional the final product looks in print. In our latest Lulu blog post, we share why layout remains a key sticking point in independent publishing and why Affinity by Canva is a strong, cost-effective option for creating consistent, print-ready book interiors: https://lnkd.in/eR4eAexM

Organic marketing is powerful, but sometimes paid promotion is the fastest way to scale. In Episode 104 of Publish & Prosper, we break down the pros, cons, and best practices of paid ads that can help you sell more books, whether you’re an author, publisher, or business using books to grow your brand. We cover what to test across: • Paid search and paid social • Sponsored newsletters and email placements • Podcast and YouTube pre-roll/mid-roll ads • Even print ads 🎧 Now on Apple Podcasts, Spotify, YouTube, or wherever you listen: https://lnkd.in/eUJp6_jg

Finishing a book feels like the finish line, but it’s really the starting point. Too often, authors wait until after publication to think about how their book will reach readers. In the latest Lulu University video, we break down four practical steps for building a go-to-market strategy before your launch, including timing, distribution, and how to sustain momentum once your book is live: https://lnkd.in/e-arbeRp If you’re serious about giving your book the best chance to succeed, this is a valuable place to start.

Print decisions are no longer one-size-fits-all. In Episode 102 of Publish & Prosper, we explore where print-on-demand complements traditional offset printing and why POD is increasingly critical for speed, efficiency, and sustainability: https://lnkd.in/eyupZ9U8 If you work in publishing or book production, this episode is a valuable listen.

A strong writing practice doesn’t happen in isolation. In today's blog, Sarah Franklin (Gilbert) explores why joining a writing community can help authors and publishers stay motivated, improve their craft, and build meaningful connections: https://lnkd.in/d7Z2n2g3

Social media rewards creators who show up with purpose. In Episode 103 of Publish & Prosper, we break down how authors can move beyond random posting and start using social content to build trust and drive book sales. If you care about long-term growth, this one is worth your time: https://lnkd.in/etqVteca

Lulu’s Order Import tool helps creators and businesses simplify book fulfillment. Take pre-orders from your online store or in person and fulfill them in bulk, or dropship books on-demand without managing inventory. Learn more at https://lnkd.in/e8VX4AuV

The future of publishing is not about offset versus print-on-demand. It is about building flexible infrastructure that adapts to demand, absorbs risk, and supports scalable growth. Publishers that embrace this approach gain an advantage not just in cost control, but in resilience and operational stability. This blog outlines how Lulu helps publishers stabilize production, scale globally, and ensure demand is always met: https://lnkd.in/ec4zX7PM

Heated Rivalry is a powerful example of how demand can spike faster than traditional publishing workflows can handle. For publishers, moments like these are not just marketing wins. They are operational stress tests. In Episode 102 of Publish & Prosper, we break down what the publishing industry can learn from Heated Rivalry’s breakout success and how print-on-demand can help publishers support sudden demand, protect revenue, and extend momentum instead of missing it: https://lnkd.in/eVHApbFC 🎙️Now streaming on YouTube, Apple Podcasts, and Spotify.