Tips for Ideation Techniques in Problem Solving

A question in one of my facilitation communities this morning on clustering spurred some interesting thoughts for me. Clustering is part of many frameworks, and it’s not wrong, there are just things to consider when using it (or whether to use it at all.) I am very aware of what happens in the room when the phrase ‘group similar ideas’ gets thrown around. With a fuzzy statement like that, people tend to fall back on comfortable patterns, instead of discovering new ones. They might slip into autopilot and group only by similar language, by assumed priorities, or even by team (even if the ideas aren’t related in other ways.) And sometimes the team freezes completely, not even sure how to start, blank stares usually enter here.  So what actually helps when this happens? When you choose to cluster, make sure there is clarity: ↳ ‘We're clustering to find _____’ (put the spotlight on desired outcome, consider sharing what happens with these ideas next)  ↳ Give the team a lens to focus through, and maybe switch up the lens for different rounds (ex: focus on user challenges in ideas not solutions)  ↳ Let people absorb the ideas before jumping right into clustering (give time to scan the wall of thoughts, some breathing room)  ↳ Narrow right after divergence. If there's too much noise, eliminate some options before clustering. ↳ Use multiple rounds. Do a fast scrappy round of clustering to get bias out, then regroup with clear criteria. But clustering isn't always the most effective step directly after ideation. Many people default to it because that’s how the process goes right? However that's just one framework, what might we do instead? 🤔 ↳ Pointstorm as part of ideation - This method starts with categories for your ideation. With those up front, followup steps like mashup of ideas flows naturally from ideation.   ↳ Spectrums-  Arrange ideas along a dimension (quick-win to long-term, user facing to internal, easy energizing to draining…) ↳ Now/Next/Later - Sort ideas into timeframes based on urgency and readiness. ↳ How/Now/Wow - Sort ideas into three buckets: breakthrough but can't do yet (How), safe and doable now (Now), or fresh and feasible (Wow) Making clustering work better comes down to being intentional. What are you actually trying to discover? What lens helps people see past first answers and assumptions? And when does it make sense to just scrap clustering and do something different? What does your team reach for after ideation? I'm curious what's been working (or not working) for you. ⬇️

Most don’t realize this: but creativity requires incredible mental dexterity. Creative thinking happens through loops of alternating between generative brainstorming (diverge) and problem-solving (converge). A framework I find useful: first, focus on exploration, then hone in on a direction, then explore again before narrowing down. Where did diverge-converge-diverge as a brainstorming method come from? An American psychologist, tasked with the psychological evaluation of airforce pilots during WWII, built a taxonomy on the six key operations in human intelligence — cognition, memory recording, memory retention, divergent production, convergent production, and evaluation. In turn, this inspired ad man Alex Osborn. The cofounder of legendary ad agency BBDO described the creative thinking process as a series of alternate loops of diverging-converging-diverging, in his seminal book, “Applied Imagination” (1953). This method, argued Osborn, allows one to think beyond the “obvious” and “top of mind” ideas during the generative brainstorm, and then switch to a mode of down-selection and focus. Going straight into convergence —without first, casting the net wide with divergence— is limiting. Here are some great tips on how you can use it in your day-today: When in divergence mode: • Defer judgment • Combine and build • Seek wild ideas • Go for quantity When in convergence mode: • Be deliberate • Check the objectives • Be affirmative • Consider novelty Have you done your creative reps today?

🧠 “How We Brainstorm And Choose UX Ideas” (+ Miro template) (https://lnkd.in/eN32hH2x), a practical guide by Booking.com on how to run a rapid UX ideation session with silent brainstorming and “How Might We” (HMW) statements — by clustering data points into themes, reframing each theme and then prioritizing impactful ideas. Shared by Evan Karageorgos, Tori Holmes, Alexandre Benitah. 👏🏼👏🏽👏🏾 Booking.com UX Ideation Template (Miro) https://lnkd.in/eipdgPuC (password: bookingcom) 🚫 Ideas shouldn’t come from assumptions but UX research. ✅ Study past research and conduct a new study if needed. ✅ Cluster data in user needs, business goals, competitive insights. ✅ Best ideas emerge at the intersections of these 3 pillars. ✅ Cluster all data points into themes, prioritize with colors. ✅ Reframe each theme as a “How Might We” (HMW) statement. ✅ Start with the problems (or insights) you’ve uncovered. ✅ Focus on the desired outcomes, rather than symptoms. ✅ Collect and group ideas by relevance for every theme. ✅ Prioritize and visualize ideas with visuals and storytelling. Many brainstorming sessions are an avalanche of unstructured ideas, based on hunches and assumptions. Just like in design work we need constraints to be intentional in our decisions, we need at least some structure to mold realistic and viable ideas. I absolutely love the idea of frame the perspective through the lens of ideation clusters: user needs, business problems and insights. Reframing emerging themes as “How-Might-We”-statements is a neat way to help teams focus on a specific problem at hand and a desired outcome. A simple but very helpful approach — without too much rigidity but just enough structure to generate, prioritize and eventually visualize effective ideas with the entire team. Invite non-designers in the sessions as well, and I wouldn’t be surprised how much value a 2h session might deliver. Useful resources: The Rules of Productive Brainstorming, by Slava Shestopalov https://lnkd.in/eyYZjAz3 On “How Might We” Questions, by Maria Rosala, NN/g https://lnkd.in/ejDnmsRr Ideation for Everyday Design Challenges, by Aurora Harley, NN/g https://lnkd.in/emGtnMyy Brainstorming Exercises for Introverts, by Allison Press https://lnkd.in/eta6YsFJ How To Run Successful Product Design Workshops, by Gustavs Cirulis, Cindy Chang https://lnkd.in/eMtX-xwD Useful Miro Templates For UX Designers, by yours truly https://lnkd.in/eQVxM_Nq #ux #design

I generated 25+ campaign ideas for my client without using AI. Here’s my 6-step creative ideation process: ➡️ Step 1: Understand the End Goal Before anything else, you should understand the overarching marketing and business objectives. Ask yourself the following: Who do I want to reach? Why? What impact do I want to have? What would success look like? ➡️Step 2: Discovery & Research To think strategically down the line, use this step to gather info: 📊 Internal content audit → Examine what’s been done so far and look in depth at what has and hasn’t worked (and why) 🔍 Competitor analysis → Dive into your competitors campaigns, their effectiveness, and how people are reacting to them ➡️ Step 3: Empathise Get to the root of your target audience’s needs so that you can address their pain points. This means you can show how your product/ service solves a problem they’re facing. (Ex - A personal branding agency recognising that their ideal client struggles with lead gen. They use social proof to demonstrate how they’ve successfully created content that positions their current clients as industry leaders). ➡️ Step 4: Inspire Creativity Through Brainstorming Creative thinking is all about experimentation, imagination and curiosity. Let your mind run free here and allow yourself to spontaneously brainstorm. Quantity > quality is best at this stage. Some examples of brainstorming techniques: 💭 Create a mindmap, drawing branches from each idea 💭 Reframe and reword your target audience’s problem, looking at it from different angles 💭 Think outside the box i.e. ask ‘how would a child solve this problem?’ 💭 Test the waters of constraints and aim to brainstorm 10 rough ideas in 10 mins ➡️ Step 5: Relax & Unwind Giving yourself breathing space after so much thinking. It can stimulate subconscious ideas. ⛅️ Walking 💭 Meditating 🚿 Taking a shower 🎶 Listening to music It’s often in these moments that we connect unexpected dots and ‘lightbulb moments’ are triggered. ➡️Step 6: Unlock Your Creativity It’s solution time! Having completed steps 1-5, you’re now ready to generate innovative ideas to test. Evaluate and select the ideas you think will have the greatest impact. At this step, you want to whittle the best ideas down so it’s quality > quantity Quick idea generation checklist ✔️ 1. Understand what you want to achieve and why 2. Research internal content & your competition 3. Put yourself in the shoes of your ideal target audience 4. Get inspired through brainstorming techniques 5. Schedule downtime and give your mind a rest 6. Generate, evaluate and select ideas P.s. don’t just take my word for it that all of this planning & prep is worth it. Take Einstein’s advice: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.” What helps your creativity when it comes to ideation? 💡

Innovation is unlikely to be achieved through consistent, conventional thinking. Most teams unknowingly favour 𝗼𝗻𝗲 𝘁𝘆𝗽𝗲 𝗼𝗳 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴—and it’s limiting their potential. Ever been in a meeting where big, bold ideas get shut down too soon? Or one where endless brainstorming leads to zero action? That’s the clash of Divergent vs. Convergent Thinking—and most workplaces get the balance wrong. Convergent thinkers love logic, structure, and clear answers. Divergent thinkers thrive on possibilities, creativity, and unconventional ideas. The real challenge? Most workplaces reward convergence and overlook divergence. 💡 If you’ve ever felt like your ideas weren’t landing, this might be why. (Chances are, you already use both thinking styles—just not in the right sequence.) Here’s how to make both work for you, not against you: 1) Don’t Judge Ideas Too Soon ↳ Separate Idea Generation from Decision-Making ⎌ Innovation dies when every idea is scrutinized immediately. ✔︎ First, expand possibilities—then refine. 2) Create a Safe Space for Bold Ideas ↳ Creativity flourishes when ideas evolve, not when they’re dismissed. ⎌ Innovation dies in judgment-heavy environments. ✔︎ Encourage “Yes, and…” instead of “No, but…” to keep ideas flowing. 3) Pair Opposites for Problem-Solving ↳ Convergent thinkers help refine wild ideas. ↳ Divergent thinkers help break rigid thinking patterns. ⎌ Mixing the two? That’s where teams get stuck. 4) Pair Thinkers Strategically ↳ Visionaries need detail-oriented partners to bring ideas to life. ↳ Give each role equal importance. ✔︎ If an idea feels too safe, ask, “What’s a bolder alternative?” ✔︎ If it’s too abstract, ask, “How do we make this actionable?” 5) Create Space for Both Thinking Modes ⎌ People won’t share unconventional ideas if they fear judgment. ✔︎ Encourage curiosity over criticism. ↳ Schedule separate sessions for idea generation vs. decision-making. ✔︎ You’ll get better ideas and faster execution. 💡 The best teams don’t just have great ideas—they know how to shape them into reality. Which thinking style do you lean toward? Comment below! ------------------- I’m Jayant Ghosh. Follow me in raising awareness for mental health that inspires growth and well-being.

Is your team stuck in the “Insanity Loop”? Doing the same things, in the same way, and expecting different results. It’s more common than you think - even in high-performing teams. Here are 3 subtle signs the loop might be at play: 1. Everyone’s busy, but progress is patchy There’s constant movement, but not meaningful momentum. Activity doesn’t always equal advancement. 2. The same problems keep resurfacing You’ve had the meeting. You’ve agreed on the actions. But somehow, here it is again - the same issue, slightly repackaged. 3. Training has happened, but transformation hasn’t People know what to do, but behaviour hasn’t shifted. New ways of working are not happening. A favourite Go M.A.D. technique that leaders and teams can use to break out of the insanity loop is The 20 Answer Technique. It’s one of the fastest ways to unlock new thinking, fresh ideas, and a clear path forward. Here’s how it works… Turn a problem into a possibility-based question - then answer it 20 different ways. Do this in 4 simple steps: 1.  Write down the problem as a statement e.g. “We’re not hitting our targets.” 2.  Reframe it into a solution-focused question. Start with: “What could I possibly…?” “How could I possibly…?” “Who could I possibly…?” Or, for a team, “How could we possibly improve our performance this month?” 3. Write 20 different answers – fast Do this in one go, without judging or analysing responses. Quantity matters more than quality at this stage. 4. Review your answers Highlight next steps. Often, one or two golden ideas will jump out. Here’s a bonus tip: Use this before or during meetings – turn agenda items into questions and ask attendees to submit or bring 20 answers. Apply this anytime a problem persists for longer than 48 hours – redefine it as a question and list 20 possibilities as quickly as you can. What breakthrough have you had using solution-focused questions? Let me know. #Leadership #ThinkingDifferently #TeamPerformance #ProblemSolving #SolutionFocused #OrganisationalEffectiveness

#LateralThinking, a term coined by Edward de Bono in the 1960s, or flexible thinking, refers to a problem-solving approach that involves looking at a situation or problem from unexpected angles, thereby enabling innovative solutions. 1. Encourages #Creativity: Lateral thinking taps into the imaginative aspect of our minds. By breaking free from conventional routines and patterns of thought, individuals can generate unique ideas and solutions that would otherwise remain undiscovered. 2. Enhances #ProblemSolving Skills: Traditional methodologies often rely on linear or logical progression, which can be limiting. Lateral thinking introduces a more dynamic approach, allowing for multiple potential solutions to be considered. 3. Fosters #Innovation: In business and technology, innovation is critical for maintaining competitive advantage. Organizations that promote lateral thinking among their teams are more likely to develop breakthrough products and services, as employees feel empowered to propose unconventional ideas. 4. Improves #Collaboration: By encouraging diverse perspectives and brainstorming sessions, lateral thinking leads to greater collaboration among team members. Different viewpoints can inspire a more inclusive environment that values contributions from all members, leading to richer, more robust solutions. Key Techniques for Cultivating Lateral Thinking 1. Questioning Assumptions: Begin by identifying and challenging the assumptions that underlie your thinking. Techniques such as the “Five Whys” can help dig deeper into the root causes of a problem. 2. Mind Mapping: This technique involves visualizing ideas and solutions around a central concept. By mapping out thoughts in a non-linear way, you can see connections between ideas that may not be apparent in a structured list format. 3. Random Input: Introduce an unrelated stimulus (a word, image, or object) into your thinking process. This random input can trigger novel associations and stimulate new ideas that can lead to unconventional solutions. 4. Role Play: Assume different roles or perspectives related to the problem at hand. For instance, thinking from the viewpoint of the customer, competitor, or even an inanimate object can provide fresh insights and reveal untapped solutions. 5. SCAMPER Technique: The acronym stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This brainstorming approach encourages you to manipulate and explore existing products or ideas, leading to innovation and new concepts. 6. Creative Constraints: Sometimes, placing specific constraints on your thinking can paradoxically foster creativity. For instance, limit your resources or time, or impose specific rules (e.g., generate only ideas that involve a specific color). In an age where change is the only constant, one thing remains clear: the ability to think laterally is a powerful asset for any problem-solver.

You don't rise by guessing. You rise by solving. Most people walk into a problem and freeze. You walk in and build. Problem-solving isn’t just a skill. - It’s your sharpest edge. - It’s what separates the talkers from the builders. If you're stuck, it's not because you're incapable. It’s because no one taught you how to break a problem down. Let’s change that. 1. Define it. ↳ Name the problem. ↳ Get specific. ↳ Fuzzy problems stay fuzzy. ↳ Clear ones get solved. 2. Slice it. ↳ Big problems are just smaller ones in a trench coat. ↳ Split it. ↳ Sort it. ↳ Attack piece by piece. 3. Twist your thinking. ↳ Stop looking head-on. ↳ Flip it sideways. ↳ Use analogies. ↳ “What else does this remind me of?” 4. Listen hard. ↳ The best insights often come from someone else’s mouth. ↳ You don’t need all the answers. ↳ You need the right ears. 5. Draw it out. ↳ Grab a pen. ↳ Map it. ↳ Flowcharts, sketches, sticky notes (whatever gives the chaos some shape). 6. Step away. ↳ Burnout kills solutions. ↳ Take a break. ↳ A rested brain connects dots a tired one can’t see. 7. Sleep on it. ↳ Literally. ↳ Let your brain run its background process. ↳ Tomorrow, the answer may just be there. 8. Move your body. ↳ A walk. ↳ A sprint. ↳ A soccer game. ↳ When your blood flows, your ideas do too. 9. Reps, not luck. ↳ Problem-solving isn’t a gift. ↳ It’s a habit. ↳ The more you do it, the sharper you get. ↳ Solve something—anything—every day. 10. Stay sharp by staying positive. ↳ Problems aren’t proof you’re failing. ↳ They’re invitations to grow. ↳ Say yes. You don’t need to be the smartest person in the room. You just need to be the one who sees a path forward when others stall. That’s what real problem-solvers do. They move when others freeze. They fix what others ignore. And that? That’s how you build something worth remembering. 👊 Keep solving. ♻️ Repost if you believe every problem is a puzzle waiting to be cracked. ➕ Follow Nathan Crockett, PhD for more.

The Secret Weapon of Growth? A System for Creative Breakthroughs. Recently, I led a workshop for a powerhouse collective of women leaders on applying Creative Problem Solving to illuminate old challenges. We didn’t just chase ideas—we built a repeatable muscle for clarity and momentum. Here are 3 takeaways: 🔍 1. Frame It Before You Fix It You’ve heard the quote "A Problem Well Stated is Half Solved." Most teams rush to address symptoms. We slow down and stretch the problem definition itself. Ask: Why is this an issue? What is the fundamental barrier? Reframing unlocks a new universe of possibilities. 💡 2. Split Your Thinking to Sharpen Your Impact Your brain thrives in two modes: Divergence (wild ideas) and Convergence (focused decisions). Mixing them muddies both. Generate without judgment, then judge without generating. That separation fuels breakthroughs. 🚀 3. Make Discomfort a Habit New ideas feel risky—your brain prefers the familiar, even when it’s failing. Bravery isn’t a feeling; it’s a practice. Lean into the butterflies. Build routines that stretch your comfort zone and spark creative leaps. Here’s what Amy L. Halford, Chief Growth Officer of Thrive Petcare had to say: "I was stuck on a complex challenge, and Joan’s session completely changed the way I approached it. Her process helped me think differently, get unstuck, and uncover new perspectives that became the springboard for my team’s next phase of work." 👉 DM me or reach out to joan@thecreativeconservancy.com to discuss customizing this session for your biggest Q4 challenge. 

Are you showing admiration for a problem? I listened to someone on the phone the other day, basically for the day, “admiring the problem”. If that whole 8 or so hours could have been spent on solution seeking, asking “what’s right with this?” the person and their team might be a little ahead. To move beyond this unproductive #mindset, here are some strategies people can adopt: 1. Reframe the Problem • Shift the focus from describing the problem to exploring opportunities for change. • Use solution-oriented language, such as “How might we…?” 2. Clarify the Desired Outcome • Define the goal or the ideal state you want to achieve. • Ask, “What does success look like?” 3. Break It Down • Deconstruct the problem into smaller, manageable pieces. • Address each part with specific actions. 4. Prioritize Action Over Analysis (Paralysis) • Set a time limit for discussing the problem, then transition to brainstorming solutions. • Encourage trying small, experimental solutions (e.g., prototyping in #designthinking). 5. Adopt a #Collaborative Approach • Engage diverse perspectives to generate ideas and build momentum. • Create an environment where everyone feels safe to contribute solutions. 6. Use Frameworks and Tools • Apply structured tools like root cause analysis, the 5 Whys, or SWOT analysis to understand and address the issue. • Visualize the path forward with a decision matrix or action plan. 7. #Empower Accountability • Assign ownership for tasks and follow up on progress. • Build systems that encourage responsibility, such as regular check-ins or deadlines. 8. Encourage a Bias Toward Experimentation • Shift from “getting it perfect” to “getting it started.” • View failures as learning opportunities. 9. Challenge Complacency • Ask tough questions to disrupt the cycle of inaction: • “What happens if we don’t solve this?” • “What’s one thing we could do right now to make progress?” 10. Leverage Emotional Intelligence • Identify emotional barriers, such as fear or frustration, that might keep people stuck. • Foster optimism and resilience in the face of challenges.