👋 We’ve been cooking up some great updates across our fam of apps, grab a tea so you can read all the tea. 🫖 📈Better Instagram insights: Your most important metrics are now front and center, and new ones, such as engagement rates, can help you better understand your content’s performance. ���Meta AI business assistant now available globally: Yay! It works alongside you in your ad account and is your ticket to better ad performance and account support. 👏 🧵Live chats on Threads: Newly launched public group chats that let you participate in the biggest cultural events while they’re happening. Talk about being on topic! 🤝Meta AI business assistant and Meta ads AI connectors: Use the assistant for guidance in Ads Manager, and your own AI tools for cross-channel insights and custom workflows. This is the definition of better together! What are you excited to try? 🤩👇
Meta for Business
Advertising Services
Menlo Park, California 364,243 followers
Making it easier for every person to turn a good idea into a great opportunity.
About us
Meta Business provides the latest news, tips and best practices to help you meet your business goals.
- Website
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http://www.facebook.com/business
External link for Meta for Business
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Menlo Park, California
Updates
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You're targeting by age. But age isn't what drives buying decisions anymore. We surveyed nearly 10,000 people across 4 generations. The difference between Gen Z and Boomers in how they use social media? Almost nothing. What actually matters? Life moments. Someone buying their first home, having a baby, or starting a new job is far more likely to purchase — regardless of whether they're 25 or 55. We found 5 principles that should replace the generational playbook. Here's the full study → go.fb.me/7f30b3
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The Meta ads ecosystem can *sometimes* be a bit tricky to understand 🫣 so let us break it down for you. 🫰 Swipe to discover how Meta’s AI helps to power your ads to make sure you’re reaching the right people at the right times. 💪 Dive deeper here: https://go.fb.me/2be7e2
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🧵 NEW ON THREADS: Third-Party Content Block Lists Are Live 🧵 More control over the content around your ads? Say less. 🙌 We're launching with ALL FOUR of our existing brand safety and suitability partners: DoubleVerify, Integral Ad Science, Scope3, Zefr. Layer it on top of the Meta inventory filter or use it on its own — your brand, your call. AND we're welcoming Channel Factory and Protected by Mediaocean to the brand safety partner ecosystem in the coming months. 🤝 Learn more: https://lnkd.in/ekwia-mw
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You don't want to miss this 👀 Conversations is returning June 3rd for another year. Grab your spot for the livestream: https://go.fb.me/2b2702
Don’t miss a single moment from the keynote at Conversations, Meta’s annual business messaging conference, happening on June 3 at 2:30pm BST. Register now to livestream the discussion where Meta will unveil what’s next for AI-enabled business messaging across WhatsApp, Instagram, and Messenger. 🔗 Register here: go.fb.me/c85e29
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Want the blueprint for next-level campaign performance? 🗺️ It's happening May 13th at the Meta Performance Marketing Summit. 👏 Join us for an exclusive virtual experience where we'll share the cutting-edge strategies and insights you need to drive unprecedented results. Secure your spot and register now: https://go.fb.me/94cf15
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Concepto Móvil made Meta Certification a company-wide priority — and it transformed how they serve their clients. With 25+ certified employees across technical and commercial teams, this Mexico-based communication solutions company shifted from simply delivering messages to designing solutions that drive real business outcomes. "These certifications were part of the company's new strategy focused on developing solutions that create significant impact on our clients' processes, rather than simply using the channel. They were required for managers and directors, with the objective of ensuring that everyone was aligned." — Sergio Acevedo, CEO, Concepto Móvil 📖 Read their full Certified Company story: https://lnkd.in/e2jYWkJm 🎓 Learn about the Certified Company program: https://lnkd.in/dBqaqnwd
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👀 Looking for your fav beauty brand to share some hot takes from their social strategy? Keep swiping 👉 REFY’s Paid Social Manager, Sarah Taylor shares how the cult-brand leverages social as a growth driver and uses ASC to scale. 📈 More insights about Advantage+ here: https://go.fb.me/b777d3
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How do you really know your ads are working? Marketing leaders from Uber, HelloFresh, and Havas Media Network share why incrementality measurement has become central to how they allocate budgets, align their teams, and prove real business impact. As HelloFresh CMO Patrick Stal puts it: "If you're not thinking about incrementality in today's media landscape, you are not doing justice to your stakeholders." Learn how they operationalized it 👉https://go.fb.me/67c53b
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Meta AI business assistant and Meta ads AI connectors are better together. 🤝 Use the assistant for real-time guidance right in Ads Manager, and your own AI tools for cross-channel insights and custom workflows. One helps you optimize in the moment, the other gives you the bigger picture. Find out more: https://go.fb.me/d31ccf