Meta for Business

🥹 “Be real, be raw, and follow your heart.” — George Artemi giving us the mantra we all (biz owners) needed to hear today! 💕 The Roll Boys Limited founder opened up about being a creator-led biz and how telling his story on IG became the key to his success. 🔑 Ps. If you’re in London, go check out the best cinny rolls in town 😋

👋 Hey you, it's been a packed week but we've got some updates we're excited to share. In case you missed it, we're at ShopTalk this week and we're not just having a blast in Vegas. We're announcing some great AI-powered updates across Meta's ads ecosystem, all designed to help you get discovered by future customers a lot more easily. In other words, make that money! 💸 From AI-powered discovery with catalog and agentic checkout to deeper creator partnerships through Affiliate and product tagging, there are new ways to meet customers with the right product, in the right moment, through the people they trust. And that's not all. Later this week catch us in person at IAB NewFronts where we'll connect the dots further on video and creator-driven ad formats. See you there! 👉 Get all the details here: https://go.fb.me/009dce

We *hate* speaking in hyperbole but no one understands a creator-led ad strategy better than Ogee! 👊😎 We spoke to co-founders Alex and Abbott Stark about their most viral product — the Crystal Contour Collection — the marketing secrets behind its success. 🤩 Hint: It’s all about listening to your customers! 🧏

👋We have no idea how March came around so quickly, but here we are 🤷♀️. What we DO know is that there’s some fun new updates from across our family of apps. Check them out: 🧵Threads: ‘Dear Algo’ is a new AI-powered feature that lets you curate your feed to reflect what matters most to you, whether that’s live sports or spoiler-free scrolling. Just saying! 🤩Facebook: Introducing new creative features powered by Meta AI: Animate your profile picture, add an expressive backdrop to your text posts in Feed, and change the aesthetic of your Stories and Memories. ✂️Edits: Use the speed tool to increase video speed up to 100x, and try out 12 new fonts designed for the Korean language; more languages to come. 👯Instagram Creator Marketplace: We’ve expanded the types of organic content (UGC, affiliate) you can discover in the Partnership Ads Hub's "All" tab AND added the ability to view performance insights. Which one these updates excites you the most? 👇

📊 Big news! We’re making it easier for advertisers to measure results on Meta, aligning with tools like Google Analytics and giving clearer visibility into social actions like shares and saves. More alignment. Smarter decisions. Better performance. 📈 We’re excited to roll this out! Learn more in our latest blog post 👇 https://lnkd.in/e8Tiv8Ax

Last chance to register for Meta Marketing Summit Online, featuring Meta CMO & VP Analytics ✨Alex Schultz✨ Secure your spot NOW to tune in to this very special session on building community, culture, and successful brand collaborations. Plus, get access to innovative strategies, insights and tools from our exciting lineup of world-class marketing experts. === SPEAKERS & AGENDA === ⚽ EDUARDO CAMAVINGA, Footballer for Real Madrid & France on building community and culture. 📈 Alex Schultz, CMO & VP Analytics, Meta on the new marketing rules for growth. 🤝 Cecilia Dias, CMO LATAM, Pepsico on how to harness creator voices for more authentic, impactful campaigns. 🚀 ryosuke kogure, VP, Digital Marketing Strategy, Shiseido on elevating campaign performance with opportunity score from Meta. 💡Stephan Loerke, CEO, World Federation of Advertisers on the future of marketing in the age of AI. 🔷 And many more. Meta Marketing Summit Online is free to join, so don’t miss out! Register today and view the full agenda here 👉https://lnkd.in/eETtmJ97  

Join Click Here Digital as a Certified Company and earn our highest level of Meta Certification to-date! Get started today: https://lnkd.in/dBqaqnwd

By earning Media Buying, Media Planning, Creative Strategy, and Marketing Science certifications, s360 quickly accelerated its business growth. “[Earning a Meta Certification] is a great investment in your professional growth and your team’s collective expertise, as it ensures a common baseline of knowledge and shared frameworks across the organization,” said Mark Sebastian Pätges Allerup, Managing Director, s360. “It’s also a professional, structured way to deepen your understanding of Meta’s platforms, tools, and best practices, and it empowers you to deliver more strategic, data-driven results.” Read about s360’s Meta Certification journey: https://lnkd.in/eK3DnKVt Get a Meta Certification here: https://lnkd.in/eBs2umXZ

We sound biased but Instagram’s creator marketplace really is a VIBEEEEEEE! 😍 It’s the perfect place to find and evaluate creators that align with your brand and build partnership ads that deliver results. 👏 Also, it’s free, so that’s a bonus! Check out the latest features the product team have been cooking to make it even better. 🧑🍳 Learn more: https://go.fb.me/d9acaf

👋 It’s your fav time of the month where we share the latest tea from our apps in the Meta ecosystem. 🫖 Pour your fav hot beverage and read all about it: 💚 New year, new WhatsApp features: Now you can further customize your group chats with member tags, create custom text stickers, and set early event reminders so you never miss a thing. ✂️ Fun Edits tools: Add interactive links to your videos, play with 25 new effects, and experiment with multiple takes in storyboards — all so you can take your videos to the next level! 👯♀️ Creator Marketplace recommendations: You can now see suggested creators who’ve tagged their brand or shown interest in working together, making it easier to find partners likely to say ‘yes’ to ad campaigns. Plus, we’ll highlight creators with lots of ad experience and those predicted to deliver great results. 👀 Facebook Partnership Ads API: You can now create partnership ads from Facebook branded content or user generated content.