Content Authenticity Initiative

🔏Before creative projects go out into the world, there's a review process, and much can be at stake. We spoke with Marcus Radich, CTO and co-founder of PageProof®, about how their implementation of C2PA Content Credentials helps provide key context to proofreaders at a critical stage of creative production. 💡“Content Credentials are really important for us because everybody in the market is adding AI-generated content to everything, and stakeholders want to know where things came from,” he said. “We don't have a bias one way or another. We don't say that AI is good or bad. We just say, ‘Here is the origin of the work,’ and reviewers can decide how they want to use that information. They are empowered to make decisions.” Read more on the CAI blog: https://lnkd.in/eiC2KdD5 #contentcredentials #c2pa #pageproof #contentauthenticity

Excited about this Adobe collaboration with LinkedIn to integrate the new Verified on LinkedIn feature into the Adobe Content Authenticity app and the Behance platform!     I recently spoke with Oscar Rodriguez, Vice President of Trust at LinkedIn, about the importance of authenticity online today and how this collab gives creators a powerful new way to secure attribution by attaching their verified identity to their work via Content Credentials. #standards #verifiedidentity #contentcredentials #contentauthenticity #c2pa   Be sure to check out the new public beta for Adobe Content Authenticity today and let us know what you think: https://lnkd.in/ePR-qKJR  

🇬🇧 Snaps from an energizing week at Adobe MAX London! Community is often an afterthought in product development or conversations about growth and audience engagement. It’s more than a metric or a box to check. Community means creating space and seats at the table, a whole lot of listening, revisiting ideas, and co-creation. In these early days of the content authenticity movement, it’s truly special to see community in action — when people from diverse stories, talent, and backgrounds come together to build practical solutions advancing trust and our sense of community — online and in-person. 🚀 I’m so proud of how we’re contributing to the growing C2PA ecosystem with Adobe Content Authenticity https://lnkd.in/e-eq78Cu now in public beta, a free web app supporting the open Content Credentials standard. It helps creators add durable creative attribution, set generative AI training preferences, include verified on LinkedIn, and more to their work. A big thanks to everyone I had the chance to connect with in London — your energy and ideas are fuel for the road ahead! p.s. I almost (almost) met Draco Malfoy (pictured) #contentauthenticity #maxlondon #contentcredentials #c2pa #adobe

How will generative AI impact national security? UC Berkeley professor and CAI advisor Hany Farid spoke with Secretary Janet Napolitano about her predictions. "There's a lot to be excited about and there's a lot to be worried about," she said. Read more on the CAI blog: https://lnkd.in/ePJmDuc4

Fantastic to be at Adobe Max in London today to meet old friends and new, especially Coleen Jose and Andy Parsons. Such a lot of creative brilliance and innovation going on, and I loved Brandon Baum's keynote on AI and his passionate insistence that AI will facilitate our creativity and not annihilate it. Especially good to see Content Credentials, not only presented on the main stage but also being demonstrated on its very own stand. Digital identity of all sorts grows in importance every day with C2PA is at its heart. It was so good to see the excellent work going on in this space getting more attention than ever. #AdobeMAX #provenance #C2PA

Adobe Content Authenticity (beta) launched today! 🚀 Another important milestone in our journey toward Content Credentials ubiquity. Read more about it on the Adobe blog, and get started with signing your work: https://lnkd.in/e2E8bfuT

I’m thrilled to be an #adobepartner to highlight the importance of visual literacy and to share tools that empower us all to control how our images are used and shared. Adobe Content Authenticity is a free web app that allows creators to easily attach Content Credentials, helping us protect and gain attribution for our digital work. The credentials show how our work has been created and preserves the integrity of it by providing viewers clear attribution that can’t be erased. It also allows creators to opt out of AI training, paving the way for a more transparent, accountable and creator-first generative AI future. Join the private beta today! @adobe #Adobecontentauthenticity

Monday motivation: Learn something new! 👇 Tuesday, April 15, 2025- Join us for a conversation on the role of Content Credentials in protecting artists as we see the rise of AI generated work.  Akili Ramsess, executive director of NPPA, David Butow, photojournalist; Santiago Lyon, head of advocacy and education, CAI; and Jen Tse, community manager, CAI, share their insights on the power of content provenance. RSVP HERE: https://lnkd.in/eZAFuUr6

Welcome, Panasonic to the CAI!

👏 We are thrilled to welcome Panasonic as a member of the Content Authenticity Initiative (CAI), joining more than 4,500 media and technology companies, non-profits, creators, educators, and many others working together to build trust and transparency in our digital ecosystem. "By joining the CAI, we are committed to contributing to the ecosystem, ensuring the authenticity of digital content, and fostering an environment of trust and transparency online," said Toshiyuki Tsumura, Business Division Executive of the Imaging Solution Business Division at Panasonic. Read more: https://lnkd.in/eH-h-wmf