Content Authenticity Initiative’s Post

🇬🇧 Snaps from an energizing week at Adobe MAX London! Community is often an afterthought in product development or conversations about growth and audience engagement. It’s more than a metric or a box to check. Community means creating space and seats at the table, a whole lot of listening, revisiting ideas, and co-creation. In these early days of the content authenticity movement, it’s truly special to see community in action — when people from diverse stories, talent, and backgrounds come together to build practical solutions advancing trust and our sense of community — online and in-person. 🚀 I’m so proud of how we’re contributing to the growing C2PA ecosystem with Adobe Content Authenticity https://lnkd.in/e-eq78Cu now in public beta, a free web app supporting the open Content Credentials standard. It helps creators add durable creative attribution, set generative AI training preferences, include verified on LinkedIn, and more to their work. A big thanks to everyone I had the chance to connect with in London — your energy and ideas are fuel for the road ahead! p.s. I almost (almost) met Draco Malfoy (pictured) #contentauthenticity #maxlondon #contentcredentials #c2pa #adobe