Adobe for Business

What a speaker lineup for #AdobeSummit! Don't miss hearing directly from the leaders redefining customer experience in the age of AI. Join us April 19–22 in Las Vegas or online to see how the next wave of AI innovation is transforming marketing, creativity, and personalization at scale: https://adobe.ly/4uWxWAd

Two powerhouse tools. One seamless review experience. Workfront and Frame.io are coming together to simplify how enterprise teams review and approve content. With everything in one place, marketers and creative teams can move faster, stay aligned, and spend less time chasing approvals. It’s a simpler, smarter way to keep content moving from idea to launch. Jason Barron, MBA shares more: https://lnkd.in/eNN-DRUr

A IA já é vantagem competitiva - não mais tendência. No Adobe AI Forum Brasil, ficou claro: quem conecta dados, criatividade e IA está redefinindo crescimento e experiência do cliente, em escala. ▶️ Veja os principais momentos no aftermovie. Saiba mais: https://lnkd.in/eKM5Va2n

Nearly two-thirds of executives expect AI and predictive analytics to drive customer loyalty and business growth, yet most organizations are still struggling to scale beyond experimentation. That gap reveals a massive opportunity for brands to turn AI ambition into real, personalized customer experiences. Want to see what leading companies are doing differently—and how to close the gap? Dive into the full Adobe Digital Trends report: https://adobe.ly/4tnIQgZ

Most marketing teams are using AI to create content—but real impact comes when you apply AI across the entire marketing workflow. From planning and coordination to execution, see how marketers are using Adobe’s AI agents to streamline operations, move faster, and drive measurable results. Learn how to go beyond content creation and turn AI into an end-to-end engine for marketing performance: https://adobe.ly/40YGzN4

From the first click long after guests return home, Costa Crociere wants every moment to feel tailored. 🌊 With Adobe Experience Platform, Costa Crociere S.p.A. is connecting web, email, call centres and loyalty data into real‑time guest profiles, so every interaction feels like part of one continuous journey – from the first idea of a trip to memories shared back at home. Guests now see content and offers that reflect where they are in their planning, not just what they clicked on last month. The impact is clear: online conversions are rising, loyalty programme membership is growing, and teams across marketing, IT and customer care are making faster decisions from a single source of truth. As Francesco Muglia , Chief Commercial Officer at Costa Crociere, puts it: “Our goal is to move from communication to true connection. With Adobe, we can recognise every guest, anticipate their needs, and make each journey feel uniquely personal.” Link to the full story in the first comment. 🔗 #Adobe #Personalisation #TravelTech #CustomerExperience

At #ShoptalkSpring, one thing was clear: AI isn’t just reshaping marketing — it’s redefining how brands are discovered, trusted, and measured. As Bruce Richards shared, the “front door” is moving to AI-driven experiences, making authenticity and trust more critical than ever in a world of infinite content. And in a fragmented landscape, the brands that win will be those that build meaningful, connected experiences from the very first interaction. The future of commerce belongs to those who don’t just adopt AI, but use it with intention.

Big change takes bold vision. 🤩 Congrats to Chow Tai Fook Jewellery Group, O TEMPO, and Techcombank (TCB), the finalists for The Transformer #AdobeExperienceMakerAwards! This category celebrates organizations that have reimagined people, processes, and technology to power a digital-first go-to-market strategy and drive measurable growth with Adobe applications.

At Adobe, we’re transforming one of the world’s most trusted formats into an AI-powered engine for insight and action. With Acrobat Studio and PDF Spaces, static documents become intelligent, collaborative environments, where teams can interrogate information, generate new ideas, and move faster with confidence. This is Adobe on Adobe: reimagining how enterprise knowledge works—securely, at scale, and powered by AI. Read more below from Victor Dey.

The most innovative companies aren’t just experimenting with AI—they’re building it into the fabric of how they work. From product development to customer engagement, this year’s Fortune ranking underscores a shift enterprise marketers can’t ignore. We’re proud to see Adobe recognized among this year’s Most Innovative Companies, alongside others shaping what’s next.