I had a great conversation with Jimmy Daly on Superpath's Content Briefly about how we're navigating the shift from traditional SEO to AI Engine Optimization (AEO) at Conductor. We covered a lot of ground, including: - How brands can measure and improve visibility across AI search - Why content is still the "currency" that powers AI - How we restructured our marketing approach—reallocating budget from traditional demand gen to higher-quality content - What metrics actually matter in this new landscape - How we're practicing what we preach with our own marketing strategy If you're rethinking your content strategy for the age of AI search, give it a listen and share your thoughts.

Every marketer knows the feeling, the demand for great content never stops. In our latest blog, Erin Cannelli Cresta, VP of Digital & Demand, shares how our team built and refined a marketing AI agent that’s transforming how we create content. From SEO to ad copy, it helps us move faster, stay on-brand, and drive stronger results. Learn more: https://lnkd.in/gJ5fU83g

What's the one thing that truly sets your content apart? It’s the human element. Sharing genuine stories, case studies, and examples of how you've helped clients or customers brings unique value that AI can't replicate. One client struggled to articulate their unique SEO service until they started videoing projects and explaining their work. These videos were easily repurposed into blog content, leading to a surge in traffic. Tapping into your own experiences and sharing them authentically can be incredibly impactful. #contentcreation #SEO #videomarketing #authenticity #businesstips

Everyone is talking about AI-generated content, but are we forgetting the foundation? In the Marketing Forest philosophy, we call this the "Forest Floor"—your evergreen content that establishes authority and answers your audience's biggest questions. While AI can rapidly produce "Deciduous Content" (timely articles and posts), it's the deep, SEO-rich guides that form the base of a sustainable marketing ecosystem. These are the assets that provide long-term value and drive consistent organic traffic. Think of it this way: AI is the ultimate efficiency tool, but it needs a solid roadmap. Your evergreen content is that map. Before you start generating a high volume of content with AI, ask yourself: have you built a solid foundation of valuable, authoritative content for your audience to land on? What's one piece of evergreen content that has consistently driven results for your business? Let's share some examples of what a strong "Forest Floor" looks like. #ContentStrategy #MarketingForest #SEO #AIMarketing #DigitalMarketing #ContentMarketing #ThoughtLeadership

🌐 SEO is evolving — and so should your strategy. Optimizing only for Google is no longer enough. With AI-driven search changing how users find and consume information, it’s time to upgrade your content game. ⚙️ Here are 10 actionable tips to optimize your SEO content for AI Search — ensuring your brand stays visible, discoverable, and relevant in the ChatGPT era. 🚀 Stay ahead of the curve and make your content AI-ready! #AISEO #DigitalMarketing #ContentStrategy

The way people find information is evolving—fast. ⚡ AI-powered search is overtaking traditional SEO clicks, and being cited in AI-generated answers is the new currency of visibility. With AI-optimized content, your brand can: ✅ Get discovered where it truly matters ✅ Build lasting authority in AI-driven results ✅ Stay ahead in a rapidly changing search landscape Is your content ready for AI to find it? Let’s make your brand invincible. 💡 #AIContent #AISearch #SearchOptimization #DigitalMarketing #ContentMarketing #AISEO #BrandVisibility #FutureOfSearch #MarketingStrategy #TechInnovation #VectorSearch #ContentStrategy #AITrends

To kick off the best month of the year (according to our content marketing manager), we're sharing our brand spankin' new guide — about AI Search! ✨ Stick around all October while we share insights into how your content can win #AIsearch visibility, like: 🎃 Why brand mentions and relevance beat keywords 🎃 Common misconceptions about AI search and SEO 🎃 Four steps to optimize your content for AI search 🎃 A client success story (they increased clicks by 400%?!) Check out the guide in the comments below (don't worry, it's ungated)!

Search is at a tipping point. AI is reshaping the way we find (and are found) online. The rules are changing, and traditional SEO alone won’t cut it anymore. Welcome to the era of Generative Engine Optimisation (GEO). Don’t fall behind. Grab your favourite brew, a notepad, and let’s dive into our 101 of GEO for content marketing.

👀 Noticed a drop in traffic to your blog content lately? You’re not alone. Many brands are feeling the effects of the great de-coupling, where Google’s AI Overviews are stealing visibility and clicks from informational content. But while reversing that trend might be tricky, there are still smart (and creative) ways to win back visibility. Here are a few top tips from our SEO Manager, Archie Keen: 🔹 Target commercial and transactional queries AI Overviews are less likely to appear in these SERPs. 🔹 Use keyword tools strategically filter for informational keywords where AIOs aren’t present. 🔹 Repurpose your blog content Turn those underperforming informational posts into engaging video content that answers the same question. AI Overviews are here to stay, but that doesn’t mean your visibility has to fade away. It’s time to adapt, test and get creative with your content strategy. #SEO #GenerativeSearch #AIO #AIOverviews #DigitalMarketing #SearchStrategy

SEO is evolving fast. ⚡With AI-driven search on the rise, brands need to think beyond keywords. Our team breaks down the top GEO (Generative Engine Optimization) tips for 2025 from structured content to human-centered storytelling. 👀 Swipe through the carousel to see how to help AI find (and favor) your brand.