Blue Array

Our Employee of the Month for March is Gregory Edwards 🎉 Greg stood out for: 👏 Building trusted relationships quickly with senior stakeholders 🚀 Keeping clients ahead of key industry developments 🧠 Leading complex projects and delivering strategic insight 📦 Producing consistently high-quality output across accounts 🌱 Supporting team growth while managing a full client stack A brilliant example of ownership, impact and consistency across the board. Great work, Greg!

Today we released the March 2026 core update to Google Search. This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. The rollout may take up to 2 weeks to complete. We'll update our ranking release history page when the rollout is complete: https://lnkd.in/ebyUgyiv

Huge congratulations to Jordan Francis on eight years with the team! 🎉 Thank you for everything you bring to the business and the impact you’ve had on our clients' performance over the years. Looking forward to what’s ahead.

I have been reading Lazarina Stoy’s piece on query fan out mechanism, and it is a really great technical breakdown of how AI search platforms function. One of the most interesting points I thought is how this process can actually skew intent. Because the system uses generative models to predict what you might want next, it can introduce "semantic drift"! So that means it moves the results away from your original query based on the system's own internal reasoning chains - v curious indeed. The way these platforms decompose a single prompt into LOADS of sub-queries is a perfect example of why the digital side of this industry is getting soooo much more technical. It's a big shift for a lot of people, and if you're a little bit nervous :)) don't worry, I am too. https://lnkd.in/eqcbSBij

It's Steph's first anniversary at Blue Array! 🎈 From standout coverage to brilliant storytelling, she’s made a huge impact in Digital PR and across the team. 🎉 Here's to many more years of success.

This month marked my 5th year working at Blue Array. Over this time I’ve found myself working on a wide range of websites, many of which fall into the YMYL space. So here’s a few things I’ve picked up in 5 years to help bullet proof your YMYL website. Creating author pages is quite an enjoyable task to work on with clients. Picking out areas of expertise, qualifications, real world experience and creating pretty pages displaying all of this is great. But it’s just the baseline. The real SEO gains are coming from deeper, less obvious EEAT signals that reinforce trust at every layer of the site 👇 📈 Verifiable expertise (not just claimed expertise) In YMYL industries, saying someone is an expert isn’t enough. You should be linking to regulatory bodies (e.g. FCA registrations). Contributing to recognised financial publications and adding clear specific credentials. 🩺 “Experience” through real-world scenarios Generic advice doesn’t cut it anymore. Showing worked examples and edge cases of how expert knowledge has achieved a goal or resolved a problem moves your content from purely informational to credible. 📰 Transparent content updates are a must. Outdated advice = trust lost. We can go beyond “last updated” as well. Explain what has changed, why it has and tie it into real world scenarios that show internally you know what you’re talking about. 🔗 Topical authority has to be a focus. Nobody wants a jack of all trades when dealing with finances or health. Focus on your core area of expertise and go to town. Nothing should be left uncovered (and please, please link to and from this wonderful, related content). EEAT in finance isn’t about adding signals, it’s about proving credibility. The sites that win are the ones that could stand up to: • A regulator • A subject matter expert • And Google’s quality systems All at the same time.

🌱 Many homeowners don’t realise that some garden changes could lead to fines of up to £26,000. With searches for “gardening tips” surging as spring approaches, we worked with Yell to turn seasonal demand into a story around the costly mistakes people don’t realise they’re making. The campaign generated widespread national and regional coverage, alongside a sharp increase in visibility for Yell’s gardening content. 💬 If you’d like to find out how we can do this for your business, get in touch: https://lnkd.in/eg9SaJNM

This week in #OrganicSearch 🔎 AI assistants are becoming more capable, search is getting more conversational, and new data shows just how quickly the AI landscape is shifting. Here are a few stories that stood out from this week’s Blue Array Organic Search newsletter: 💡 Gemini is the fastest-growing AI website New data shows Gemini web traffic grew 643% year on year, far outpacing competitors. Google’s AI push across Search, Chrome and Android is clearly gaining momentum. 🔗 https://lnkd.in/eNB7iD3m 💡 Google explains how AI search finds sources Google has confirmed its AI search uses a technique called query fan out, breaking questions into multiple sub-queries to surface authoritative links. 🔗 https://lnkd.in/eCbnkjR4 💡 Google brings conversational AI into Maps A new “Ask Maps” feature powered by Gemini lets users ask questions like finding quiet cafés or scenic routes, signalling a shift towards conversational local discovery. 🔗 https://lnkd.in/en-jNurx 💡 Claude can now generate interactive visuals in chat Instead of just text responses, Claude can now create interactive charts and diagrams inside conversations to help explain complex ideas. 🔗 https://lnkd.in/e5KK4FvM 💡 AI assistants are starting to take real actions New Gemini automation features allow users to complete real tasks inside apps, such as ordering food or booking a ride, moving AI assistants closer to agent behaviour. 🔗 https://lnkd.in/eUfSmTsw If you’d like the full weekly roundup, you can subscribe to the Blue Array Organic Search newsletter here: ➡️ https://lnkd.in/en-FxUsf