Tracy Larimer

At GBTA Convention this year in Denver, CO, I spoke on a panel with Amy Hunke, GTP®, GLP® (Ametek), Eric Bailey (ex-Microsoft) and Ron Glickman (Acai Travel) about pilot programs and if they're a time saver or time waster.    We unpacked the ins and outs of creating impactful pilots in the business travel industry, whether or not piloting new tools is your strategic ally or just a costly distraction, and how to approach the right stakeholders to get them on board. Here are a few of the major takeaways: 📄 Propose a pilot program as a need vs. a want, and be prepared to back up your reasoning with a solid case, like case studies to be exact. 🤝 How to identify and work with your varied stakeholders in the organization 🌎 Evaluate real-world examples to understand the ROI realized from these transformative trials. 💸 A free pilot can "cost" more than a paid one (lower priority, less weight in feedback, slower response times, risk of a startup running out of runway. #GBTAConvention2025   It’s interesting to look back on my pilot program journey, from startup founder to member of one of the largest travel companies in the world. I hope these tips can help travel managers and suppliers approach pilots with confidence and serve them well as they have me. 

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Retention doesn't start after the contract is signed; it starts in the sales cycle. In the latest episode of Accord's Revenue Execution, Motus' CRO, Vanessa B., shares practical strategies that sales leaders can use to reduce chaos, unblock stalled deals, and build retention into the sales motion itself. A must-listen (and watch) for B2B sales leaders looking to accelerate revenue and protect long-term customer value. https://bit.ly/3MFSpHX

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When it comes to our health, we all want the best care possible. But clinicians today are stretched thin.     Microsoft is accelerating AI innovation to help lighten the load.    At Vail Health, Microsoft Dragon Copilot is reducing burnout by streamlining time-consuming documentation. Capturing key patient data, billing and coding details, and compiling advice, it empowers clinicians to create clear, accurate summaries and notes. Fast.     In healthcare, every second matters. Learn how Dragon Copilot gives clinicians back valuable time to focus on their patients and their own well-being: https://lnkd.in/gSBPKnJ4 

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🚀 Scaling begins by identifying the areas that can move the needle the most. In the latest episode of The Dental Economist Show, Dan Hosler, CEO of Allied OMS, shares how his team approaches growth with intention: In conversation with host CRO Mike Huffaker of Planet DDS, Hosler highlights how Allied OMS is driving growth by: ✅ Attracting investment through operational excellence ✅ Using a two-pillar approach to integration ✅ Implementing AI by breaking down processes ✅ Building recruitment programs and long-term relationships 💬 “We want to break it down into its fundamental pieces. Then you say, ‘Can technology enhance or automate some of these steps inside this process?’ If we can identify ways where it should, those are the places where we’re experimenting with AI.” —Dan Hosler, CEO, Allied OMS Hear how Allied OMS is applying strategy and technology to unlock new opportunities for DSOs and dental groups. 🎧 Listen now: 👉 Apple - https://lnkd.in/gnNurTbh 👉 Spotify - https://lnkd.in/gax4PXPz 👉 YouTube - https://lnkd.in/gX8NYpJZ #DentalEconomistShow #DSOLeadership #PlanetDDS #AlliedOMS

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Automation made measurable impact for CrossWinds Counseling & Wellness, empowering staff, reducing billing stress and helping clients feel supported at every step. Hear from CFO Sarah Stockwell on how AlphaCollector is helping their team stay in control while delivering compassionate care. Read the full story: https://okt.to/Gi21UB #CollectionAutomation #HealthcareTechnology #CareAdministration

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Let’s talk about attrition— Not the buzzword. The budget-buster. 💸 If you don’t know how to calculate your attrition rate, you’re flying blind. And the cost is definitely bigger than most people think. In this BRILLIANT blog, we break down how to actually measure what’s happening—so you can stop reacting and start leading with clarity. Because when you see the full picture? You can build teams that stay. 👉 Dive in: https://lnkd.in/e_XQjMhR

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Is your CPQ capable of supporting separate sales motions? Mary Wike, VP of Sales Ops at Quilt Software, scaled quoting operations while preserving the unique GTM motion of two parallel brands. With DealHub.io CPQ, Quilt were able to create a shared, scalable quoting foundation that adapts to each brand's needs. Read the full story here 👉 https://lnkd.in/dUY7xGE2 #SalesOps #GTMmotions #CPQflexibility

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🤔 Are your enablement programs actually making an impact? Tracking the performance of your strategic initiatives isn’t always easy — but it’s critical to your business performance. That’s why the amazing Stacey Justice uses Gong to do it. On our blog, she explains how she uses initiative boards to track adoption of the MEDDICC framework. With Gong, it’s possible to assess adoption by team, individual, or even component level. You can figure out who needs extra coaching and what they need help on. To learn more about how initiative boards work, read Stacey’s full article here: https://lnkd.in/gjWU97ep

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