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Articles by Stefan
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Early stage founder? Feel like giving up? This is for you...
Early stage founder? Feel like giving up? This is for you...
It’s frustrating isn’t it?..
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Activity
3K followers
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Stefan Pretty shared this"It's like magic". This has been the response even from our own engineering team since we started testing this update internally. This usually means you're onto something. It's perhaps one of the biggest updates to Subbly®'s AI Builder yet, despite it being subtle. In this video I demonstrate the new product creation and editing capabilities of the AI Builder so you can see how much time and effort this can really save you. The tech barrier to start your business and produce competition-crushing experiences and offers is *evaporating* with tools like this. Every day I'm doing live sessions where I build a website from scratch in less than an hour – if you're interested let me know, can send you the link. The scary thing is, we're just getting started still.
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Stefan Pretty shared thisThis week we're running public office hour sessions where I vibe-code subscription websites in real-time. In 2 sessions we've built 2 subscription box websites (inspired by existing ones) that could go live with minimal effort. Today we even added a storefront to one of them. All within 2 hours. AI is changing the game. Tomorrow I'll make the storefront (that we made today) password protected to subscribers only, and will add a video background as a hero section. There are 3 more sessions remaining. If you're interested in joining, just like and comment "VIBE" below and I'll reply with the invite link.
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Stefan Pretty shared thisEarlier this year I made a major decision at Subbly. It felt like I was putting it all on red creating a literal fork in the road, but looking back, I can't imagine another path now. It just makes sense. The team have been extremely hard at work working on a new product; an entirely new way of working as a subscription/D2C business owner or operator. The future of subscription ecommerce is here, and I'm ready to show you it. I'm going to be doing an exclusive live demo (eek!) next Wednesday. Please note there's only 100 seats. I invite you as a connection to secure a seat, and I hope to see you there.
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Stefan Pretty posted thisSubbly is up for a SubSummit award again this year! The team and I would sincerely appreciate if you could help us by voting for us. Instructions below Thank you in advanced 🙏
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Stefan Pretty shared thisI know instant data is the expectation now, and we have a bigger plan to get there, but this is a big step for us in that direction. But it's not just about the frequency of updates, this infrastructure change allows us to do much more complex analytics calculations for our users moving forward. Stay tuned.Stefan Pretty shared thisOur engineers have been busy unlocking new skills. Want the nerdy bit? Read on. Analytics queries can be very expensive and cpu intense for databases, so to avoid risking uptime and performance of our primary database. We created a horizontally scalable way to run these queries without affecting the primary node. Additional replica nodes stay in sync but aren't used for production, we are now using those to do "expensive" queries such as analytics. The outcome? This will allow us to add more complex and diverse analytics capabilities as well as further improve stability of our primary service. This is a small step towards our bigger vision and goal for analytics and data inside of Subbly to help our users succeed. We hope you enjoy this change! Stay tuned for more updates on our changelog.
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Stefan Pretty shared thisOne of the things that I took from Robert Skrob's review of our Churn Report was the idea of borrowing elements from other models to bring your churn down. Subscription boxes typically have higher churn rates, because they are typically "nice to haves", except if it's a passion hobby where the churn drops through the floor. Replenishment models (consumables) do better, if people love your product and it runs out they will want it over and over again. Memberships come in with the lowest quartile of churn though (2.4%)! Robert recommends borrowing elements of this model to make your subscription more sticky and to add more value. It's worth noting that the "digital content" category does muddy the water a little bit, as there is some overlap with memberships, but the median is still lower than both Subboxes and Replenishment. If you want to see more of the report, check out the comments.
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Stefan Pretty reposted thisChurn expert Robert Skrob did an insight extraction on our recent churn report and we love it. He resurfaces the significance of the churn paradox we discovered, as well as adds important suggestions for subscription box owners to unlock better performance. If you want to read the report, link in comments.Stefan Pretty reposted this🚀 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗠𝘆𝘁𝗵𝘀… 𝗕𝗨𝗦𝗧𝗘𝗗! 🚀 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘁𝗼𝗹𝗱 𝘆𝗼𝘂 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗵𝗮𝘀 𝗮𝗹𝗺𝗼𝘀𝘁 𝗡𝗢𝗧𝗛𝗜𝗡𝗚 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘆𝗼𝘂𝗿 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀 𝗰𝗵𝘂𝗿𝗻 𝗼𝗿 𝗻𝗼𝘁? 😲 That’s right—𝗽𝗿𝗶𝗰𝗲 𝗷𝘂𝘀𝘁 𝗶𝘀𝗻’𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 📊 𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗱𝗮𝘁𝗮 𝗳𝗿𝗼𝗺 𝗦𝘂𝗯𝗯𝗹𝘆’𝘀 𝗻𝗲𝘄 𝗖𝗵𝘂𝗿𝗻 𝗥𝗲𝗽𝗼𝗿𝘁 is shaking up the way we think about retention in subscription-based e-commerce. This isn’t just another generic industry report—𝗶𝘁’𝘀 𝗿𝗲𝗮𝗹-𝘄𝗼𝗿𝗹𝗱 𝗱𝗮𝘁𝗮 𝗳𝗿𝗼𝗺 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀, including startups and brands generating $10M+ in recurring revenue. 🔍 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗶𝘀 𝗿𝗲𝗽𝗼𝗿𝘁 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿: ✅ Focused ONLY on subscription-first e-commerce (not lumped in with SaaS & streaming services). ✅ Based on actual transaction data—no assumptions, no fluff. ✅ 𝗚𝗹��𝗯𝗮𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀—this isn’t just a U.S.-only perspective. One of the biggest insights? 𝗖𝗵𝘂𝗿𝗻 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴. The idea that “higher price = higher churn” is 𝗱𝗲𝗮𝗱 𝘄𝗿𝗼𝗻𝗴. 🪦💸 Instead, 𝘆𝗼𝘂𝗿 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆, 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗮𝗻𝗱 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝗮𝘁𝘁𝗲𝗿 𝗙𝗔𝗥 𝗺𝗼𝗿𝗲. 💡 𝗧𝗮𝗸𝗲 𝗮 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗵𝘂𝗿𝗻 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗯𝘆 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆—see where your subscription business stacks up: 📌 Fashion 📌 Beauty 📌 Food & Beverage 📌 Pets 📌 And more… 🔗 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗿𝗲𝗽𝗼𝗿𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/geeQtJyr 👇 𝗗𝗼 𝘁𝗵𝗲𝘀𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲 𝘆𝗼𝘂? What’s been your biggest challenge with subscription churn? Drop your thoughts in the comments! 💬
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Stefan Pretty shared thisWe just released our subscription ecommerce churn report, and made a big discovery. I was really blown away when we discovered that there is no relationship between churn and AOV, “The churn paradox”. This insight alone can change the outcome of a business overnight. We also discovered a couple of other interesting bonus insights as well as niche and model specific benchmarks for churn to see where your subscription business fits in. If you'd like access to the full churn report, comment "CHURN" below and I'll DM you the link.
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Stefan Pretty shared thisThe BFCM numbers are in! So the boffins at Subbly have finished crunching the numbers and here's the results from 2024 BFCM. Thursday: +13.6% Friday: +149.8% Saturday: +188.2% With an 117.2% average increase. *Numbers are relative to the same time period the previous month. You'll notice there's an interesting trend: the Saturday is usually higher than the Friday itself. TL;DR our subscription merchants crushed it this year.
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Stefan Pretty liked thisStefan Pretty liked thisThis is what a real P&L looks like for a brand selling on Tik Tok Shop & Amazon: Assuming a $30 coffee mug, 60% gross margins, and standardized industry average inputs for all line items. (Not even taking into account rising COGS with tariffs, increase in fuel surcharges due to the war, constant rising affiliate and platform costs and fees, etc here) When’s the last time you saw this level of a breakdown shared on LinkedIn or X? Probably never.. “Halo effect” and “ROAS” sound great online, but the issue becomes everything else which no one either tracks or decides to share publically (for obvious reasons) Everyone looks and appears sexy online, but when you pull back the curtains most are on absolute fire. This is your daily reminder to keep chasing cash flow and business health. Have a great Sunday!
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Stefan Pretty liked thisStefan Pretty liked thisHow to turn your LinkedIn connections into real friends… Step 1: find a place to walk & talk instead of a stale happy hour Step 2: use a free app like Luma to share the word Step 3: find amazing people to sponsor the coffee (thanks to David Nguyen!) Step 4: tell everyone to come with an open mind and ONE ask I think someone still needs to pinch me - getting this many amazing people together on a Saturday morning at 8:30am blows my mind. Because of having one ask, I made over 50 personal intros for others in just one morning. Aka I was able to pair each other up right on the trail - no “wait for the email”. That’s the power of a strategic “room” and having an ask. And there’s no excuses - we had so many amazing families and their kids enjoying every moment. I think I need a major sponsor to do an official tour - so where to next?!
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Stefan Pretty reacted on thisStefan Pretty reacted on thisSpent the day at Western Norway University of Applied Sciences presenting Trendable to a room full of talented students and companies. It’s always inspiring to meet people early in their journey — curious, sharp, and eager to build something meaningful. For us, it’s also a reminder of how important it is to stay close to the next generation of talent. Startups are built by people, and the right people make all the difference. Happy to say we've now brought two interns from the event to join us at Trendable 🚀 Great people building a great company. Western Norway University of Applied Sciences Startuplab Sophie Dicko Liang Jia Mona Spjelkavik Judit Johnstad Bragelien Erik Johannessen Skrede Louise Korsbæk Sondrup Jon H. F. Solem Sunniva Teigland Ulrikke Voltersvik Hernæs Kjetil E. Langsaeter Gøril Selvik Mauricio Pavez Tora Andersen
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Stefan Pretty reacted on thisStefan Pretty reacted on thisWe are incredibly proud to see David Barnes (DJB) receive his MBE this week from Prince William 🇬🇧👏 Surrounded by his family on a beautiful sunny day, it was a fitting moment to celebrate someone who has dedicated three decades of voluntary service to supporting children and communities in Perthshire and Kenya. Prince William even took time to ask David about the young people he has supported over the years - a conversation that clearly meant a great deal. A truly well-deserved honour. We couldn’t be prouder of you, David. 📸 thanks to Emily Barnes #ProudSchool #StrathFamily #GameChangingEducation #RoleModel #ThankYou #MBE
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Stefan Pretty liked thisStefan Pretty liked thisWe’re excited to welcome Erik and Sunniva to Trendable as interns. 👋 Erik holds a bachelor’s degree in Marketing Management from BI Norwegian Business School and is currently pursuing a master’s degree in Innovation and Leadership at HVL. Sunniva holds a bachelor’s degree in Marketing and Brand Management from Kristiania University College and is currently pursuing a master’s degree in Responsible Innovation and Entrepreneurship at HVL. They both look forward to an exciting period of learning, gaining new experiences, and connecting theory with practice in a startup environment. Welcome to Trendable — we’re happy to have you on board. 🚀 #Trendable #Internship #Innovation #Marketing #Startup
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Stefan Pretty liked thisStefan Pretty liked thisI have a confession: I really struggle with “happy hour” style networking events. I dread 99% of them. ❌ the hopes you run into someone relevant ❌ mediocre or cheap drink options ❌ pressure to hold a drink ❌ and the silent prayer you don’t get stuck talking to someone that takes up most of the night, & you struggle to escape I wanted a way for networking to feel less stuffy and active - because that might, in turn, attract my kind of people. Turns out I’m not alone and movement (and coffee) matters. For the past year, I’ve hosted a quarterly founder/investor “Kat-alyst” walk. It’s been life-changing to network differently, so if you’re a founder or investor, 🙌 Comment “INVITE” to join me March 21st! (PS - it is a Saturday at 8:30 am, but you won’t regret it. Kids + dogs - welcome!)
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Stefan Pretty liked thisStefan Pretty liked thisDay 1 in the books for Expo West! DryWater Killed it today and the energy is crazy. Excited for Day 2 tomorrow!🔥🔥🔥 Natural Products Expo
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Stefan Pretty reacted on thisStefan Pretty reacted on thisBig year ahead for DryWater at ExpoWest. Proud of what our team has accomplished in just 2 years! Very very soon you will be able to find DryWater in over 41k doors!!! 🙌 Come stop by and see us. 📍 Hall D | Booth 3587
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Stefan Pretty liked thisStefan Pretty liked thisIt is my extreme honor to introduce to you the newest member of your Shopify family: Meet rePete 👋 Like your favorite barista, rePete remembers your pace and nudges you when it's time. He's your smart, friendly AI reorder agent that builds a dynamic reorder prediction for each individual customer. When they are running low, he sends a polite nudge, helping them easily restock with just ONE click! 🎉 Because, let's face it. Your life doesn't revolve around a fixed 30-day cycle. Your customers want to reorder on their own terms, and at their own pace. They want replenishment that feels natural, not a fixed cycle disguised as convenience. While subscription fatigue is at an all-time high and more customers are canceling subscriptions than ever before, there is good news! Most customers still want their products replenished, they just don't want a subscription. And that's exactly why they love rePete so much ❤️ Instead of forcing customers onto a fixed schedule, rePete learns each customer's individual buying behavior and purchase patterns. He analyzes thousands of data points everywhere they shop, so he can send a friendly nudge at the perfect predicted time they're likely ready for a refill. Predicted. Not scheduled. On-demand, not forced. rePete is free to install, and his pricing is very simple: if he doesn't make you money, you don't pay a penny. He works entirely on commission. No per-SMS fees. No per-email costs. No app fees... The future of repeat commerce isn't a subscription. It's a prediction. #shopify #reorders #ecommerce #shopifyplus #repete
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Sam Dunning
Breaking B2B • 40K followers
RB2B is $6.6M ARR and 3 FTEs. 168 days ago we started SEO/AEO for Adam Robinsons SaaS. Before: most customers from founder brand. Now: 201% growth in organic sign-up page hits and consistent LLM & Google mentions for MONEY keywords. Full results and November plan breakdown below: THE PLAYBOOK. Scale organic sign-ups fast as humanly possible. Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix. Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof. Scale authority with backlinks and external listicle placements for ChatGPT/LLM mentions. REVENUE-DRIVING KEYWORDS NOW RANKING TOP. - website visitor identification - website visitor tracking - identify b2b website visitors - b2b website visitor tracking - b2b website visitor tracking software - leadfeeder alternatives - clearbit alternatives - many more Traffic from these up 50%. Non branded, high-intent traffic up 43%. 201% growth in organic sign-up page hits. Naturally, this is all direct attribution. There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic. NOVEMBER GAME-PLAN. Focusing on high-intent, pricing-related keywords. An untapped area with low-competition opportunities to drive qualified leads. Targeting another BOFU keyword, “automated lead generation software.” Only two competitors nail the automation angle while ranking for this term. Positioning it as the core focus of a comprehensive article listicle, we'll capture unserved search intent and outperform existing competitors. We'll craft new pages for: - warmly pricing - 6sense pricing - demandbase pricing - leadfeeder pricing - lead forensics pricing - dealfront pricing Pages reviewing pricing + highlighting any user feedback on pricing, limitations + where RB2B wins and why customers choose them backed by research. And a product listicle article for: - automated lead generation software Comparison table with spotlight on RB2B backed by why ICPs choose them. Short reviews of 20+ automated lead generation software. FAQs. Conclusion (+CTA). We'll earn niche relevant DA50+ backlinks. And arrange external website placements for listicle articles talking about our platform category (huge for AI visibility and classic SEO). EXPERIMENT. Embed an "ChatGPT summary" button in the hero area for blog articles. When someone clicks it, the page URL opens inside the LLM window with a prompt to summarize the article + save RB2B in the memory for future references. This way, brand shows up more in the users’ relevant search sessions, boosting visibility and lead gen potential. ___ Looking to scale pipeline in 2026 with AEO/SEO? Visit the Breaking B2B site to see pricing, results and apply for a call. Or watch our full RB2B playbook video below 👇
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Raghav B.
Eureka Craft • 6K followers
Every founder thinks content = hacks, hooks and templates. Truth? The best performing content right now is honest documentation, not marketing perfection. In this post, I break down: The one universal strategy that’s working for all Eureka Craft clients Why it delivers narrative trust + inbound pipeline The exact weekly prompts we use Comment FOUNDER PROMPTS if you want the sheet. #FounderVoice #ContentStrategy #B2BMarketing #EurekaCraft #NarrativeMarketing #InboundGrowth #ThoughtLeadership
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Simon Sharp
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How do you bootstrap a D2C business from £0 --> £50M? Well... .. “Constraints are a superpower.” That was one of several brilliant insights from Jack Rubin co-founder and CEO of Purdy & Figg during a fireside chat hosted by Joseph Fitzgibbon at the CMO Circle breakfast this morning. Great venue for the session held in the stunning converted church speakeasy at Aviation House, WeWork. Thanks for the invite Nicola Anderson ! A few lessons really stood out for me 👇 🔥 Constraints drive creativity - “Constraint is the driver of evolution,” as Jack put it. 🔥 Focus beats diversification They went deep before going wide - one product, one channel, one market until they’d mastered it. TAM expands with focus, not distraction. 🔥 Brand takes patience. After years of pure performance marketing, they leaned into brand region-specific TV campaigns that kept compounding long after airing. Sales ramped up weeks after the TV Ads were aired. 🔥 Hire slower, hire better. Grow sustainably, with intent. Culture costs more to fix than to build right. So many parallels with B2B SaaS and services. Focus, discipline, humility through growth. What’s one “constraint” that’s driven your business forward? #Brandmarketing #Entrepreneurship #Constraints
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Raymond Johnston 🥊
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IF a DTC founder acted like an affiliate, they'd have 3x more cash. IF a service-based founder acted like a DTC operator, they'd have more leads then they could handle. IF a high-ticket program founder acted like a service based biz, they'd have referrals & never get sued. I've done all 3. The answers to your problems already exist. You just need to do the right actions.
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Mel Pacheco
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𝗬𝗼𝘂'𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗹𝗮𝗽𝘁𝗼𝗽, 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗩𝗣 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗿𝗼𝗹𝗲 𝘁𝗵𝗮𝘁'𝘀 𝗯𝗲𝗲𝗻 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 ��� 𝗺𝗼𝗻𝘁𝗵𝘀. Tomorrow's board meeting looms. They want to know why DTC revenue is down 18%. They don't want to hear about your 500 unqualified applicants or the two "perfect fits" who ghosted after round three. You put on the confident face. "We're handling it internally while we find the right leader." But internally? You're drowning. 🔻 The freelancer you hired last month just increased their rate 🔻 Your team is burned out 🔻 That recruiter who promised "top-tier talent" sent you someone who thinks Shopify Plus is a subscription box This isn't just about missing revenue. It's about you working 70-hour weeks while your kids ask why you missed another dinner. It's about wondering if leadership is one bad quarter away from "restructuring" your role. It's about carrying the weight of that last bad hire who cost you $200K and six months of momentum. You're not failing. The system is. Post-and-pray recruiting doesn't work for transformational roles. Neither does hoping the perfect candidate stumbles across your LinkedIn job post between 200 others. What actually works: 🔹 Building targeted pipelines before you need them 🔹 Embedding interim talent Day 1 while you hire right 🔹 Using scorecards that predict performance, not pedigree You didn't get to your level by doing things halfway. Stop recruiting that way. What's keeping you working past midnight – missing targets or missing talent?
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Michael Hammond JD, CMT ☘️
NexLevel Advisors LLC • 25K followers
JUST RELEASED- NEW Fintech Hunting Episode: Why Your Website Traffic Is Plummeting (And What You Can Do About It) 🔥 Just dropped a 🔥 conversation with SEO powerhouse and digital marketing maven Alizabeth Leng-Barton Lang-Barton, co-founder of Rank Writers. This is not your average SEO chat. We’re diving deep into the AI search revolution and what it means for mortgage lenders, fintechs, and marketers alike. 🔎 In this episode, we cover: *Why 40–60% drops in organic traffic are becoming the new normal *How AI Overviews, ChatGPT, and Perplexity are rewriting the rules of SEO *What intent-driven content means (and why it’s your #1 SEO priority now) *How to use use cases + storytelling to beat the algorithms and win more leads *Why FAQs and Perplexity Pages should be part of your 2024 content playbook *The death of single-channel marketing and the rise of true omnichannel strategy 💡 Alizabeth doesn’t hold back. She gives real examples, actionable insights, and a fresh POV every exec and marketer needs right now. Watch here- https://lnkd.in/ggb_cRdC Listen here- https://lnkd.in/gdNg6nfS Faith Murphy, CMB® Brian Vieaux Kayla Kallander Ally Carty Matt Slonaker Cindi Harris Andrew DeGood Stew Scott DeLaine Nick Nick Dembla Bev H. ⭐️ Maya Walston Jesse Rivera Robyn Mahoney Robert Houser Roy George, CMB® Kevin Peranio Alec Hanson Trevor Gauthier Suzy Lindblom Kim Hoffman, CMB, AMP John McCrea Fobby Naghmi Laura J. Brandao 🌟
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Rajeev Behera
Every • 16K followers
🚀 Every.io partners with Capital Factory The Texas startup ecosystem is thriving, and I'm excited to announce Every.io's partnership with Capital Factory to support their growing community of entrepreneurs. Through this collaboration: - Every's back office platform integrates with multiple CF's incubation programs. - We'll be bringing workshops, office hours, and constant founder back-office support. - Our team will support the CF community at upcoming events. - We will reduce the barrier of entry and provide special offers on formation, banking, payroll, accounting, taxes, and much more. These founders need the back-office infrastructure that scales with them. Want to learn more about what we offer? Chat with us here: https://lnkd.in/ggjPP43x Looking forward to supporting thousands of companies annually across Capital Factory's communities. #CapitalFactory #TexasStartups #Austin #BuildWithEvery
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Alexander Adams
Vigilus • 1K followers
Recently, an e-commerce company based here in Louisiana reached out because they wanted a UI/UX audit of their site to improve sales. We started the audit by recommending the obvious improvements, such as compressing images to enhance load speeds and adding alt texts and meta descriptions. But as we dug deeper, we had a powerful insight. 💡My ah-ha moment: With Google now using Core Web Vitals as ranking signals, these measurements look at loading speed, interactivity, and visual stability, all of which overlap with many accessibility best practices in the Web Content Accessibility Guidelines (WCAG). What else I found: • Adding accessibility features can 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘄𝗲𝗯 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗯𝘆 𝟭𝟬–𝟭𝟱%. • Data from Mixpanel shows that WCAG-compliant websites had 𝟯𝟳% 𝗹𝗼𝘄𝗲𝗿 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲𝘀. • Analytics company Contentsquare reported 𝟮𝟱% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 on accessible websites within the same industry. Adding accessibility measurements like using sans serif fonts, high-contrast color palettes, clearly labeled buttons, and accessible navigation not only makes your site easier to use for people with disabilities (and meets ADA digital accessibility requirements), but also increases your web conversion. It all makes sense! Since search engines and screen readers access the same kinds of digital elements, when you make your website more accessible, you’re also making it more search engine-friendly. I’d love to hear from others. What is your experience in making your website more inclusive and effective? https://lnkd.in/ghuhWxGD
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Craig Bristol Dixon
Accelerating Asia • 13K followers
Founders, your Ideal Investor Profile (IIP) is as important as your Ideal Customer Profile (ICP). While many founders are using ICP frameworks to find product market fit, I find almost no startups are using a similar framework for fundraising. Which investors are most likely to: - Convert? - Send $ on the timeline you need it? - Be a good long-term partner? I see early stage startups meeting with VCs who either do not have a mandate to invest in their geography or else are unlikely to convert soon (most common). I see founders meeting with investors who do not invest in their industry. If you are fundraising you are selling. Your product is your equity and your customer is the investor. Treat the process almost the same as you would when selling your startup's product/service. Design your IIP, go to market, get feedback, iterate, repeat.
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Mike Dunn
OCS Ontario Cannabis Store • 3K followers
Pricing isn’t a vibe. It’s a slope. Had an LP ask why single Js fly but seven packs crawl. Here’s why. If your 3-pack is the best $/g, you just killed your 7-pack. If the jump from 3 → 7 barely moves, customers don’t climb. The uncomfortable result: death by a million singles, no margin. Build a ladder that works: try → trade up → stock up. CPG’s done it for decades: mini, regular, family size. Same product, different moments, clear value in the upsell. Operators need throughput (fewer picks, bigger baskets). LPs need velocity without racing to the bottom. Customers need the “bigger” choice to feel like relief, not math. 2026 ask to LPs: bring a slope that pulls up, not sideways. We’ll match it with conversion pages and one-click bundles and move cases. If you want your ladder pressure-tested on a live shelf, DM me.
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Nathan Barry
Kit (formerly ConvertKit) • 43K followers
Hidden profit sits in every business. It's already there, waiting to be optimized. Jessica Miller breaks down four levers you can pull to unlock revenue: 1. Hell Yes Offer: Own one problem and get excited about the solution. Boring offers kill conversions. 2. Add-ons & Bundles: One author went from $39 to $249 by adding videos and templates to a book. Same buyers, two and a half times the revenue. 3. Reactivation: Go back to your list while they're hot. People who already know you convert easier than cold traffic. ...And the fourth lever? Search "Nathan Barry Show" to watch the episode and find out.
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Mohd Hashim
Mr providers • 8K followers
My content is attracting creators, but I need clients. This is the problem most of you face. When you post, you see lots of engagement. But no one is your ICP. So the mistake is. You are tracking the wrong metric. Engagement is the visibility metric Revenue is a positioning metric. Before you post, ask yourself. Who is seeing your post? How are they seeing it? And you can simply check your analytics for this. Go to your profile → show all analytics → click on impressions → audience analytics → location. You spend more time writing content. Okay, that's good. But are you analysing your stats?
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Zayd Syed Ali
Valley • 25K followers
The two best SaaS positioners in the game are April Dunford & Anthony Pierri. Here's their entire philosophy distilled into 10 actionable steps. Positioning will become the most important early differentiator for SaaS cos. Here is everything you need to know about their philosophies in 10 chronological bullets with clear action steps and “did I do it right?” gut checks if you read this, imo, you will know everything they have to teach about positioning: Surface the real alternatives: Action → Ask five recent buyers: “If we didn’t exist, what would you use?” List every answer (including DIY hacks and ‘do nothing’). Gut check → Your list contains at least one spreadsheet/workaround and one direct competitor. Isolate your unique attributes: Action → Circle the features or capabilities no alternative offers together the way you do. Gut check → You can count these on one hand and explain each in a single sentence. Translate attributes into value: Action → For each unique attribute, finish the sentence: “Which means the customer can now ___, and that’s worth ___.” Gut check → The blank is an outcome a CFO would care about (revenue up, cost down, risk removed). Spot the customers who feel that value hardest: Action → Rank segments by (pain intensity × willingness to pay). Pick the top one. Gut check → You can name your ICP in 12 words or fewer: “Seed–Series A PLG SaaS, 10–50 headcount, no in-house RevOps.” Choose the market frame that flatters you: Action → Decide whether you win as a new category, a sub-segment, or the best-of-breed alternative; write one headline for each and pick the clearest. Gut check → A stranger can read the chosen headline and immediately name your closest competitor set. Craft the one-line positioning statement: Action → Fill the template: “[Product] is a [category] for [ICP] that [main value] by [unique mechanism].” Gut check → It fits in a tweet without jargon and your team can recite it verbatim. Write a hero section that passes the “what/for-whom” test: Action → First line states what it is; second line states who it’s for and why they care. Gut check → Show the page (no scrolling) to someone outside tech; they can explain your product back to you in 15 seconds. Back the claim with proof, not hype: Action → Add one killer metric (“cuts onboarding time 43 %“) or social-proof logo inside the first viewport. Gut check → You quoted an actual number or recognizable brand—no adjectives needed. Align every feature and piece of copy to this position: Action → Review roadmap and marketing assets; kill or rewrite anything that doesn’t reinforce the statement from Step 6. Gut check → You can draw a straight line from each feature to the ICP’s top pain. Re-validate quarterly: Action → Repeat the “alternatives” interviews every 90 days; if answers shift, loop back to Step 2. Gut check → You’ve updated (or reaffirmed) your positioning at least twice in the last 12 months.
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Bodhi Gallo
Stryker Digital • 3K followers
Want to get your own local backlinks? Here’s EXACTLY how I’d do it if I ran a roofing company in Boca Raton, FL: Identify top-tier local publications: → Sun-Sentinel → Boca Raton Tribune → South Florida Business Journal Reach out and ask about sponsored content → You’re not buying an ad—you’re buying a backlink → Expect $150–$500 for placement 💡 Reality check: Most local newspapers & blogs are dying breeds they’re starving for revenue. That means they’re more willing than ever to say yes. The goal: ✓ Do-follow backlink ✓ Anchor like “roofing contractor in Boca Raton” ✓ Link in the article body—not in a weak author bio Article angle matters: → “5 Signs Your Roof Won’t Survive a Florida Hurricane” → Make it local, helpful, and newsworthy → Mention recent storms or code changes Once it’s live: → Share it in Facebook groups & HOA newsletters → Use it in Google Ads remarketing → Add “As Seen In” credibility to your homepage �� This isn’t just SEO. It’s local brand building. It’s authority. It’s long-term leverage for $300. You’re not “paying for links.” You’re buying DIGITAL REAL ESTATE 💪
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