Stefan Pretty

RB2B is $6.6M ARR and 3 FTEs. 168 days ago we started SEO/AEO for Adam Robinsons SaaS. Before: most customers from founder brand. Now: 201% growth in organic sign-up page hits and consistent LLM & Google mentions for MONEY keywords. Full results and November plan breakdown below: THE PLAYBOOK. Scale organic sign-ups fast as humanly possible. Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix. Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof. Scale authority with backlinks and external listicle placements for ChatGPT/LLM mentions. REVENUE-DRIVING KEYWORDS NOW RANKING TOP. - website visitor identification - website visitor tracking - identify b2b website visitors - b2b website visitor tracking - b2b website visitor tracking software - leadfeeder alternatives - clearbit alternatives - many more Traffic from these up 50%. Non branded, high-intent traffic up 43%. 201% growth in organic sign-up page hits. Naturally, this is all direct attribution. There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic. NOVEMBER GAME-PLAN. Focusing on high-intent, pricing-related keywords. An untapped area with low-competition opportunities to drive qualified leads. Targeting another BOFU keyword, “automated lead generation software.” Only two competitors nail the automation angle while ranking for this term. Positioning it as the core focus of a comprehensive article listicle, we'll capture unserved search intent and outperform existing competitors. We'll craft new pages for: - warmly pricing - 6sense pricing - demandbase pricing - leadfeeder pricing - lead forensics pricing - dealfront pricing Pages reviewing pricing + highlighting any user feedback on pricing, limitations + where RB2B wins and why customers choose them backed by research. And a product listicle article for: - automated lead generation software Comparison table with spotlight on RB2B backed by why ICPs choose them. Short reviews of 20+ automated lead generation software. FAQs. Conclusion (+CTA). We'll earn niche relevant DA50+ backlinks. And arrange external website placements for listicle articles talking about our platform category (huge for AI visibility and classic SEO). EXPERIMENT. Embed an "ChatGPT summary" button in the hero area for blog articles. When someone clicks it, the page URL opens inside the LLM window with a prompt to summarize the article + save RB2B in the memory for future references. This way, brand shows up more in the users’ relevant search sessions, boosting visibility and lead gen potential. ___ Looking to scale pipeline in 2026 with AEO/SEO? Visit the Breaking B2B site to see pricing, results and apply for a call. Or watch our full RB2B playbook video below 👇

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Every founder thinks content = hacks, hooks and templates. Truth? The best performing content right now is honest documentation, not marketing perfection. In this post, I break down: The one universal strategy that’s working for all Eureka Craft clients Why it delivers narrative trust + inbound pipeline The exact weekly prompts we use Comment FOUNDER PROMPTS if you want the sheet. #FounderVoice #ContentStrategy #B2BMarketing #EurekaCraft #NarrativeMarketing #InboundGrowth #ThoughtLeadership

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How do you bootstrap a D2C business from £0 --> £50M? Well... .. “Constraints are a superpower.” That was one of several brilliant insights from Jack Rubin co-founder and CEO of Purdy & Figg during a fireside chat hosted by Joseph Fitzgibbon at the CMO Circle breakfast this morning. Great venue for the session held in the stunning converted church speakeasy at Aviation House, WeWork. Thanks for the invite Nicola Anderson ! A few lessons really stood out for me 👇 🔥 Constraints drive creativity - “Constraint is the driver of evolution,” as Jack put it. 🔥 Focus beats diversification They went deep before going wide - one product, one channel, one market until they’d mastered it. TAM expands with focus, not distraction. 🔥 Brand takes patience. After years of pure performance marketing, they leaned into brand region-specific TV campaigns that kept compounding long after airing. Sales ramped up weeks after the TV Ads were aired. 🔥 Hire slower, hire better. Grow sustainably, with intent. Culture costs more to fix than to build right. So many parallels with B2B SaaS and services. Focus, discipline, humility through growth. What’s one “constraint” that’s driven your business forward? #Brandmarketing #Entrepreneurship #Constraints

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IF a DTC founder acted like an affiliate, they'd have 3x more cash. IF a service-based founder acted like a DTC operator, they'd have more leads then they could handle. IF a high-ticket program founder acted like a service based biz, they'd have referrals & never get sued. I've done all 3. The answers to your problems already exist. You just need to do the right actions.

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𝗬𝗼𝘂'𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗹𝗮𝗽𝘁𝗼𝗽, 𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗩𝗣 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗿𝗼𝗹𝗲 𝘁𝗵𝗮𝘁'𝘀 𝗯𝗲𝗲𝗻 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 𝟰 𝗺𝗼𝗻𝘁𝗵𝘀. Tomorrow's board meeting looms. They want to know why DTC revenue is down 18%. They don't want to hear about your 500 unqualified applicants or the two "perfect fits" who ghosted after round three. You put on the confident face. "We're handling it internally while we find the right leader." But internally? You're drowning. 🔻 The freelancer you hired last month just increased their rate 🔻 Your team is burned out 🔻 That recruiter who promised "top-tier talent" sent you someone who thinks Shopify Plus is a subscription box This isn't just about missing revenue. It's about you working 70-hour weeks while your kids ask why you missed another dinner. It's about wondering if leadership is one bad quarter away from "restructuring" your role. It's about carrying the weight of that last bad hire who cost you $200K and six months of momentum. You're not failing. The system is. Post-and-pray recruiting doesn't work for transformational roles. Neither does hoping the perfect candidate stumbles across your LinkedIn job post between 200 others. What actually works: 🔹 Building targeted pipelines before you need them 🔹 Embedding interim talent Day 1 while you hire right 🔹 Using scorecards that predict performance, not pedigree You didn't get to your level by doing things halfway. Stop recruiting that way. What's keeping you working past midnight – missing targets or missing talent?

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JUST RELEASED- NEW Fintech Hunting Episode: Why Your Website Traffic Is Plummeting (And What You Can Do About It) 🔥 Just dropped a 🔥 conversation with SEO powerhouse and digital marketing maven Alizabeth Leng-Barton Lang-Barton, co-founder of Rank Writers. This is not your average SEO chat. We’re diving deep into the AI search revolution and what it means for mortgage lenders, fintechs, and marketers alike. 🔎 In this episode, we cover: *Why 40–60% drops in organic traffic are becoming the new normal *How AI Overviews, ChatGPT, and Perplexity are rewriting the rules of SEO *What intent-driven content means (and why it’s your #1 SEO priority now) *How to use use cases + storytelling to beat the algorithms and win more leads *Why FAQs and Perplexity Pages should be part of your 2024 content playbook *The death of single-channel marketing and the rise of true omnichannel strategy 💡 Alizabeth doesn’t hold back. She gives real examples, actionable insights, and a fresh POV every exec and marketer needs right now. Watch here- https://lnkd.in/ggb_cRdC Listen here- https://lnkd.in/gdNg6nfS Faith Murphy, CMB® Brian Vieaux Kayla Kallander Ally Carty Matt Slonaker Cindi Harris Andrew DeGood Stew Scott DeLaine Nick Nick Dembla Bev H. ⭐️ Maya Walston Jesse Rivera Robyn Mahoney Robert Houser Roy George, CMB® Kevin Peranio Alec Hanson Trevor Gauthier Suzy Lindblom Kim Hoffman, CMB, AMP John McCrea Fobby Naghmi Laura J. Brandao 🌟

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🚀 Every.io partners with Capital Factory The Texas startup ecosystem is thriving, and I'm excited to announce Every.io's partnership with Capital Factory to support their growing community of entrepreneurs. Through this collaboration: - Every's back office platform integrates with multiple CF's incubation programs. - We'll be bringing workshops, office hours, and constant founder back-office support. - Our team will support the CF community at upcoming events. - We will reduce the barrier of entry and provide special offers on formation, banking, payroll, accounting, taxes, and much more. These founders need the back-office infrastructure that scales with them. Want to learn more about what we offer? Chat with us here: https://lnkd.in/ggjPP43x Looking forward to supporting thousands of companies annually across Capital Factory's communities. #CapitalFactory #TexasStartups #Austin #BuildWithEvery

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Recently, an e-commerce company based here in Louisiana reached out because they wanted a UI/UX audit of their site to improve sales. We started the audit by recommending the obvious improvements, such as compressing images to enhance load speeds and adding alt texts and meta descriptions. But as we dug deeper, we had a powerful insight. 💡My ah-ha moment: With Google now using Core Web Vitals as ranking signals, these measurements look at loading speed, interactivity, and visual stability, all of which overlap with many accessibility best practices in the Web Content Accessibility Guidelines (WCAG). What else I found: • Adding accessibility features can 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘄𝗲𝗯 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗯𝘆 𝟭𝟬–𝟭𝟱%. • Data from Mixpanel shows that WCAG-compliant websites had 𝟯𝟳% 𝗹𝗼𝘄𝗲𝗿 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲𝘀. • Analytics company Contentsquare reported 𝟮𝟱% 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 on accessible websites within the same industry. Adding accessibility measurements like using sans serif fonts, high-contrast color palettes, clearly labeled buttons, and accessible navigation not only makes your site easier to use for people with disabilities (and meets ADA digital accessibility requirements), but also increases your web conversion. It all makes sense! Since search engines and screen readers access the same kinds of digital elements, when you make your website more accessible, you’re also making it more search engine-friendly. I’d love to hear from others. What is your experience in making your website more inclusive and effective? https://lnkd.in/ghuhWxGD

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Founders, your Ideal Investor Profile (IIP) is as important as your Ideal Customer Profile (ICP). While many founders are using ICP frameworks to find product market fit, I find almost no startups are using a similar framework for fundraising. Which investors are most likely to: - Convert? - Send $ on the timeline you need it? - Be a good long-term partner? I see early stage startups meeting with VCs who either do not have a mandate to invest in their geography or else are unlikely to convert soon (most common). I see founders meeting with investors who do not invest in their industry. If you are fundraising you are selling. Your product is your equity and your customer is the investor. Treat the process almost the same as you would when selling your startup's product/service. Design your IIP, go to market, get feedback, iterate, repeat.

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Pricing isn’t a vibe. It’s a slope. Had an LP ask why single Js fly but seven packs crawl. Here’s why. If your 3-pack is the best $/g, you just killed your 7-pack. If the jump from 3 → 7 barely moves, customers don’t climb. The uncomfortable result: death by a million singles, no margin. Build a ladder that works: try → trade up → stock up. CPG’s done it for decades: mini, regular, family size. Same product, different moments, clear value in the upsell. Operators need throughput (fewer picks, bigger baskets). LPs need velocity without racing to the bottom. Customers need the “bigger” choice to feel like relief, not math. 2026 ask to LPs: bring a slope that pulls up, not sideways. We’ll match it with conversion pages and one-click bundles and move cases. If you want your ladder pressure-tested on a live shelf, DM me.

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Hidden profit sits in every business. It's already there, waiting to be optimized. Jessica Miller breaks down four levers you can pull to unlock revenue: 1. Hell Yes Offer: Own one problem and get excited about the solution. Boring offers kill conversions. 2. Add-ons & Bundles: One author went from $39 to $249 by adding videos and templates to a book. Same buyers, two and a half times the revenue. 3. Reactivation: Go back to your list while they're hot. People who already know you convert easier than cold traffic. ...And the fourth lever? Search "Nathan Barry Show" to watch the episode and find out.

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My content is attracting creators, but I need clients. This is the problem most of you face. When you post, you see lots of engagement. But no one is your ICP. So the mistake is. You are tracking the wrong metric. Engagement is the visibility metric Revenue is a positioning metric. Before you post, ask yourself. Who is seeing your post? How are they seeing it? And you can simply check your analytics for this. Go to your profile → show all analytics → click on impressions → audience analytics → location. You spend more time writing content. Okay, that's good. But are you analysing your stats?

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The two best SaaS positioners in the game are April Dunford & Anthony Pierri. Here's their entire philosophy distilled into 10 actionable steps. Positioning will become the most important early differentiator for SaaS cos. Here is everything you need to know about their philosophies in 10 chronological bullets with clear action steps and “did I do it right?” gut checks if you read this, imo, you will know everything they have to teach about positioning: Surface the real alternatives: Action → Ask five recent buyers: “If we didn’t exist, what would you use?” List every answer (including DIY hacks and ‘do nothing’). Gut check → Your list contains at least one spreadsheet/workaround and one direct competitor. Isolate your unique attributes: Action → Circle the features or capabilities no alternative offers together the way you do. Gut check → You can count these on one hand and explain each in a single sentence. Translate attributes into value: Action → For each unique attribute, finish the sentence: “Which means the customer can now ___, and that’s worth ___.” Gut check → The blank is an outcome a CFO would care about (revenue up, cost down, risk removed). Spot the customers who feel that value hardest: Action → Rank segments by (pain intensity × willingness to pay). Pick the top one. Gut check → You can name your ICP in 12 words or fewer: “Seed–Series A PLG SaaS, 10–50 headcount, no in-house RevOps.” Choose the market frame that flatters you: Action → Decide whether you win as a new category, a sub-segment, or the best-of-breed alternative; write one headline for each and pick the clearest. Gut check → A stranger can read the chosen headline and immediately name your closest competitor set. Craft the one-line positioning statement: Action → Fill the template: “[Product] is a [category] for [ICP] that [main value] by [unique mechanism].” Gut check → It fits in a tweet without jargon and your team can recite it verbatim. Write a hero section that passes the “what/for-whom” test: Action → First line states what it is; second line states who it’s for and why they care. Gut check → Show the page (no scrolling) to someone outside tech; they can explain your product back to you in 15 seconds. Back the claim with proof, not hype: Action → Add one killer metric (“cuts onboarding time 43 %“) or social-proof logo inside the first viewport. Gut check → You quoted an actual number or recognizable brand—no adjectives needed. Align every feature and piece of copy to this position: Action → Review roadmap and marketing assets; kill or rewrite anything that doesn’t reinforce the statement from Step 6. Gut check → You can draw a straight line from each feature to the ICP’s top pain. Re-validate quarterly: Action → Repeat the “alternatives” interviews every 90 days; if answers shift, loop back to Step 2. Gut check → You’ve updated (or reaffirmed) your positioning at least twice in the last 12 months.

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