Atlanta, Georgia, United States
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I build businesses... I build businesses by helping leaders clarify their message…

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Articles by Ronnell

  • I thought Shark🦈 Tank was BS🚽

    August 9, 2009, that's when the first episode of Shark Tank aired. I was VERY excited.

    2 Comments
  • You're Probably Going To Make Less Money This Year

    AI may not take your job directly. It may do something worse.

    2 Comments
  • You Don't Have Time To Slack Off

    Can you feel it? It's in the air. The flowers are blooming; if you're in the south like me, you have the dreaded yellow…

    2 Comments
  • Bold Conversations, Bold Takes, No Filter

    I’ve been creating a lot of content lately across Substack, LinkedIn, and YouTube, and I know it can be hard to keep up…

    4 Comments
  • This Week's Top Highlight

    The Million Dollar Agency Blueprint: What It Really Takes to Scale an Agency the Right Way Most agency owners are not…

    1 Comment
  • Selling With Soul

    AI Sales Training! Presented By Nextiva This week, Ronnell tapped into his alter ego and presented a game-changing…

  • Selling with Soul

    Sales has a branding problem. For too long, people have equated “sales” with manipulation, pressure, and gimmicks.

    4 Comments
  • What happens at Channel Partners… ends up in the newsletter. 😎

    The Highlight Reel: Channel Partners Conference & Expo From emceeing the Tech4Change Charity Golf Tournament to leading…

    16 Comments
  • 🎯 Add These to Your Channel Partners Agenda Now

    Ronnell Richards is headed to Las Vegas for Channel Partners Expo 2025—and he’s not showing up quietly. Here’s where…

    7 Comments
  • Ditch the fluff. Build a business plan that gets results.

    Most business plans fail before they even get used. Why? Because they’re too long, too complicated, and packed with…

    4 Comments

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Experience & Education

  • Ronnell Richards LLC

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Licenses & Certifications

Volunteer Experience

  • Tech4Change Graphic

    Board Member

    Tech4Change

    - Present 2 years 9 months

    Economic Empowerment

    Board Chair Marketing. Serve wherever I am needed.

  • Board President

    Northview High School Girls Basketball

    - 4 years 2 months

    Children

  • Head Coach

    Gwinnett Basketball League

    - 2 years 7 months

    Children

    Head Basketball Coach of North Gwinnett High School Cluster girls travel basketball team 5th to 7th grade.

  • Basketball Coach

    North Georgia Elite

    - 1 year

    Children

    Boys AAU/YBOA coach

  • Basketball Coach

    Georgia Heat Basketball

    - 1 year 1 month

    Children

    AAU/YBOA Basketball Coach

  • Head Coach

    Gwinnett Starz AAU

    - 1 year 1 month

    Children

    Head Basketball Coach Gwinnett Starz Middle School aged AAU team

  • Fundraising Chair Northview Boys Basketball

    Northview High School

    - 3 years 3 months

    Education

    Coordination of Fundraising efforts to support the Northview High School Boys Basketball Program.

Publications

Honors & Awards

  • Channel Allies Of Impact

    Channel Futures

    The Channel Allies of Impact Award is a prestigious honor bestowed upon a select few who have exemplified extraordinary courage and selflessness in advocating for marginalized groups within the technology and MDP channels. Presented by Channel Futures in collaboration with Xposure Cultural & Belonging, this exclusive award recognizes individuals who have made significant contributions to fostering a welcoming environment within the technology channel. These honorees have demonstrated a deep…

    The Channel Allies of Impact Award is a prestigious honor bestowed upon a select few who have exemplified extraordinary courage and selflessness in advocating for marginalized groups within the technology and MDP channels. Presented by Channel Futures in collaboration with Xposure Cultural & Belonging, this exclusive award recognizes individuals who have made significant contributions to fostering a welcoming environment within the technology channel. These honorees have demonstrated a deep commitment to creating opportunities for all, ensuring that our industry remains inclusive and supportive of the growth and development of everyone dedicated to its advancement.

    This award is not just a recognition; it is a celebration of the bravery and dedication of those who tirelessly work to make our industry a space where everyone can thrive.

  • Technology Advisor 101 Award

    Channel Futures

    Top Technology Advisors Advancing The Profession

  • Technology Channel Top 50 Influencer

    Channel Futures

    Top 50 Technology Channel Influencer

  • Sphinx Foundation Annual Scholarship Keynote

    Delta Tau Lambda

  • AT&T Solution Provider Champion

    -

  • AT&T Solution Provider Champion

    -

  • AT&T Solution Provider Champion

    -

  • 2013 People To Know

    Gwinnett Magazine

  • 2013 Pinnacle Award

    Gwinnett Chamber of Commerce

    Top 25 Small Businesses in Greater Gwinnett Area

  • AT&T Solution Provider Champion

    -

  • 2023 Top 50 Technology Channel Influencer

    Channel Futures

    Each year’s list of honorees is determined by the Channel Futures editorial staff with input from advisors. Our editors are on top of the day-to-day activity in the channel. They are aware of individuals who have been particularly visible in the channel and submit their names for consideration. Once the list of candidates has been compiled, we contact advisors for their input and advice.

    Just because the population of the Channel Influencer list changes from year to year doesn’t mean…

    Each year’s list of honorees is determined by the Channel Futures editorial staff with input from advisors. Our editors are on top of the day-to-day activity in the channel. They are aware of individuals who have been particularly visible in the channel and submit their names for consideration. Once the list of candidates has been compiled, we contact advisors for their input and advice.

    Just because the population of the Channel Influencer list changes from year to year doesn’t mean those honored cease to be influencers when their “term” is up. Far from it. Honorees are chosen for their past accomplishments and the impact they are expected to make in the future.

  • Channel Influencer

    Channel Futures

    Top 50 Technology Channel influencers

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