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Oklahoma City Metropolitan Area
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3K followers
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Websites
- Internet Movie Database
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http://www.imdb.com/name/nm3378627/
- Personal Website
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http://www.melissamegginson.com
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Articles by Melissa
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Instagram Marketing: How to Grow Your Community
Instagram Marketing: How to Grow Your Community
This post is based on a live video I recorded with our CEO about Instagram Marketing. Watch the first 10 minutes below…
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1 Comment -
Pinterest Advertising: Make the Most of Your Promoted Pins CampaignJun 14, 2016
Pinterest Advertising: Make the Most of Your Promoted Pins Campaign
This post is based on a Facebook Live Q&A about Pinterest advertising and Promoted Pins. Watch the first 10 minutes…
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What You Need To Know About Pinterest's Activity ChangesMay 17, 2016
What You Need To Know About Pinterest's Activity Changes
Have you noticed anything weird with your Pinterest account lately? No descriptions? Pins that suddenly have 1,000s of…
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The Complete Guide to Creating Pinterest BoardsMay 3, 2016
The Complete Guide to Creating Pinterest Boards
What are Pinterest boards? Most people will tell you that Pinterest boards are simply groups of Pins arranged by a…
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2 Comments -
Pinterest Content DiscoveryJun 20, 2014
Pinterest Content Discovery
We all know Pinterest is about the pins. The pins you're pinning, the pins you're repinning, the pins you're creating -…
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Activity
3K followers
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Melissa Megginson Axtell, MBA reposted thisMelissa Megginson Axtell, MBA reposted thisYour demos just got easier to manage. And faster to act on. Here’s what shipped in March: 📊 Real-time performance dashboard 🧭 Cleaner, faster navigation 🤖 AI-powered tagging 🔎 Smarter demo search All so you can spend less time organizing, and more time closing. Want more insight into what we've got cooking? Check out our release notes: https://hubs.ly/Q048sRjv0
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Melissa Megginson Axtell, MBA reposted thisMelissa Megginson Axtell, MBA reposted thisOne of the most important lessons I’ve learned building technology throughout my career is that a good idea isn’t enough. A product only succeeds if it actually fits the way people work day to day. Early on, we built a platform that solved some very real problems for certain users. But we recognized something important: even the most useful technology needs to align tightly with real workflows and habits, or it simply won’t get used consistently or at scale. Fast forward to today. At Enduvo, we’re working on something new called Embed3D (see comments for link). We’ve heard from many organizations that 3D content can significantly improve comprehension and retention in technical training. At the same time, full XR implementations can be difficult to deploy at scale. We’ve seen hardware requirements, security policies, and software complexity slow adoption for enterprise customers. Our goal with Embed3D is to make interactive 3D content simple to create and easy to use within the tools instructional designers already rely on. But the most important question remains; does it truly fit the way IDs actually build courses? That’s where I could really use your perspective. If you’re an instructional designer or learning developer, I’d love your honest feedback: • Does interactive 3D solve a real problem in your courses? • Where would it realistically fit in your workflow? • What would make it genuinely useful vs. just “cool”? You can comment here, send me a DM, or try the app and share feedback directly. The best products are shaped by the people who actually use them, and I’d really value your perspective. #InstructionalDesign #LearningAndDevelopment #Elearning #LearningTechnology #EdTech #ProductDiscovery #Embed3D
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Melissa Megginson Axtell, MBA reposted thisMelissa Megginson Axtell, MBA reposted thisWant to be recognized for your achievements in tech? We’re celebrating the inspiring women of OKWIT in our newsletter and online. Share your story by filling out the form in our bio to be our next featured member! Let’s shine a spotlight on the amazing women shaping Oklahoma’s tech community ✨
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Melissa Megginson Axtell, MBA shared thisAnother new hire on the marketing team! Come join us 😄Melissa Megginson Axtell, MBA shared thisWe're hiring a Marketing Campaign Specialist at Consensus! This role sits at the intersection of demand gen and customer marketing: you'd own campaign execution across email, LinkedIn, webinars, and direct mail, while also driving lifecycle programs that support retention and expansion. You'd also be joining one of the coolest teams at Consensus! If you or someone you know is interested, you know where to find me! Judy Kimball Betty Mok https://lnkd.in/grYh2Q6B
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Melissa Megginson Axtell, MBA reposted thisMelissa Megginson Axtell, MBA reposted thisWe are hiring a few roles at Consensus! We just came back from our 2026 Denver Onsite and, let me tell you, it was AWESOME! The energy, the cohesion, the message... all of it was invigorating and a great reminder of what an awesome group of people we have here. Check out these open roles and message me if you'd like to know more about any of them. Come be a part of an amazing group of people. Enterprise Account Executive - https://lnkd.in/ddkMR-FX RevOps Analyst - https://lnkd.in/dsAbqmFK Associate Customer Success Manager - https://lnkd.in/diTDDqXg Renewals Manager - https://lnkd.in/dT_zFnim #WinTogether #OwntheOutcome #PeopleMatterHere
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Melissa Megginson Axtell, MBA reposted thisMelissa Megginson Axtell, MBA reposted thisSo… apparently a demo automation company is now a Top 5 Sales Software product. 😅 Consensus was just ranked #5 Best Sales Software of 2025 on G2. (hey look ma - I made it!) Yes. Across the ENTIRE sales software landscape. Not tucked inside a cozy little niche grid. Right behind these absolute units: • Salesforce • HubSpot • Gong • PandaDoc Which is mildly surreal. But it’s also a signal. This is proof that demo automation isn’t a “nice to have”. You definitely can't call it a presales side project or a clever website add-on anymore. We got here by helping buyers experience products instantly, and on their terms. And teams rewarded that. G2 is filled with 100% customer reviews from real revenue teams driving real results with interactive demos. If a demo automation platform is now sitting in the Top 5 across all sales software… that tells you where 2026 is headed. Buyers don’t want to request a demo. They want to try the product. Turns out… that works. Proud of our 200+ person team. Proud of our customers. And very proud (as a marketer) to be building demand around something that buyers actually want. If you’ve ever watched a demo at 9pm instead of filling out a super sad “book a demo” form… you’re part of this story. 😉 If demo automation isn’t in your 2026 budget yet… it probably will be. #G2 #SalesSoftware #DemoAutomation
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Melissa Megginson Axtell, MBA reposted thisMelissa Megginson Axtell, MBA reposted thisWe're growing our Customer Success team at Consensus and we're hiring for two roles! Associate Customer Success Manager: You'll be the go-to resource for our down-market customers. You'll be driving adoption, onboarding new accounts, and helping customers get real ROI from our platform. Great for someone who loves building relationships and isn't afraid to roll up their sleeves. Renewals Manager: You'll own the renewal process end-to-end. You'll be negotiating contracts, forecasting, identifying at-risk accounts, and partnering with Sales and CS leadership to protect and grow revenue. Perfect for someone who loves the thrill of a negotiation and thinks strategically. At Consensus, we're changing how buyers buy and sellers sell with our Product Experience Platform, and our Customer Success team is at the heart of making that happen for our customers every day. Both roles are fully remote. If this sounds like you (or someone you know), check out the postings in our Careers Page or drop me a DM. I'd love to chat! https://lnkd.in/gjiv8erQ Alex Edwards Todd Janzen Rex Galbraith Michael Dart Dan HixsonInnovating Together. Growing Together. Winning Together.Innovating Together. Growing Together. Winning Together.
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Melissa Megginson Axtell, MBA reposted thisMelissa Megginson Axtell, MBA reposted thisAs 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀, you already do the hard part of turning complexity into mastery. What if 3D didn't slow you down? Embed3D was built to bring interactive 3D into the tools you already use with no engines, no rebuilds, and no workflow disruption. For years we have helped industrial, military, and healthcare teams solve high-stakes training challenges with immersive tech, and now we are putting that same capability directly into tools you use every day such as Articulate, Canvas by Instructure, Adobe Captivate, and more. Today, we are opening applications for the Embed3D Ambassador Program. We are inviting a small group of forward-thinking Instructional Designers to get early access and help shape where the platform goes next. 🚀 𝗛𝗲𝗹𝗽 𝘂𝘀 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗹𝗲𝗮𝗿��𝗶𝗻𝗴. 🚀 𝗔𝘀 𝗮𝗻 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, 𝗵𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁: - 𝗙𝗿𝗲𝗲 𝗣𝗿𝗼-𝗟𝗲𝘃𝗲𝗹 𝗔𝗰𝗰𝗲𝘀𝘀 to Embed3D - 𝗗𝗶𝗿𝗲𝗰𝘁 𝗜𝗻𝗽𝘂𝘁 on the features we build next - 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗪𝗼𝗿𝗸 in the Embed3D marketplace - 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗖𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 on referrals - 𝟯𝗗 𝗠𝗼𝗱𝗲𝗹𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 from our expert team We're selecting a small Founder's Cohort for this first group. Ready to make 3D content as easy as creating a social media post? ⬇️ Link in the comments ⬇️ #InstructionalDesign #LearningAndDevelopment #Elearning #EdTech #ImmersiveLearning #WorkplaceLearning
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Melissa Megginson Axtell, MBA shared thisThe future of revenue isn’t guesswork. It’s predictive. It’s connected. It’s Consensus. I am thrilled to finally share what the Consensus team's been been building the past few months: AI Agent Connect. 🚀 Most sales professionals are drowning in a "Jenga tower" of notifications. We have more data than ever, but the most important signals often get lost in the noise. AI Agent Connect changes that. By leveraging our native MCP architecture, we’ve built an AI agent that doesn’t just "send" things, it thinks. It: ✅ Analyzes buyer intent in real-time. ✅ Orchestrates personalized follow-ups. ✅ Predicts the buyer journey to help teams unlock 2x the pipeline. Want an even closer look? Join Anthony Olsen and Todd Adamson tomorrow during Demofest Virtual to see AI Agent Connect in action! Register for free ➡️ https://lnkd.in/grDnp_-G
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Melissa Megginson Axtell, MBA reacted on thisMelissa Megginson Axtell, MBA reacted on thisNew hire energy, but make it ✨cinematic✨ We’re excited to welcome Caroline Stremic as our newest Associate Customer Success Manager...and yes, her backstory absolutely overdelivers. Caroline has traveled the world shooting mountaintop and desert elopements in some of the wildest, most beautiful places you can imagine. Casual. She’s also legally ordained and has officiated more weddings than she can count—so if things ever go sideways, she can probably fix it and marry you on the spot. When the camera’s down, she’s either sourcing vintage like it’s a competitive sport or chasing down the kind of craft coffee that makes you question every cup you’ve had before. World traveler. Wedding officiant. Vintage scout. Coffee connoisseur. Now: Customer Success. We’re very into this storyline. We’re growing...come be part of it: https://lnkd.in/gXtRqW_x
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Melissa Megginson Axtell, MBA reacted on thisMelissa Megginson Axtell, MBA reacted on thisAs a veteran founder of a VC-funded startup of now … five? weeks, I feel my inner tech bro compelling me to share my best startup advice. There have been two people in my life who have consistently and deeply made me a better human. I married one. The other is Khaliq Gant. 2002: High school varsity basketball practice. We’re a team that will eventually be ranked 13th in the country and I’m a skinny 6 foot guard at the end of the bench. Khaliq was the new star recruit that just got done playing with Dwight Howard. Basketball practice with David First always involved a .. healthy amount of conditioning. The type where your body repeatedly screams at you to STOP while it’s happening. So we’re in the throes of sprints, and I. AM. DOGGING IT. In my head, I just knew I don’t belong, I can’t keep up, and I just need to survive. “Don’t be last” was my benchmark. I’ll never forget Khaliq looking at me and asking “Why don’t you just be first?”. It wasn’t judgement, or a diss. It was truly just confusion. He didn’t understand my logic. Why … didn’t I just come in first? As if it was obvious I was just deciding the outcome and choosing the least optimal one. And it was that moment that I decided I could. Clearly my physical abilities didn’t change, but the results definitely did. It was a mental shift, and such a critical one early in my life that it shaped the rest of it. So here’s my hand wavy founder woo-woo startup advice: Find your Khaliq. Startups are full of problems that feel impossible. Find someone who, when you’re staring at that impossibility, just looks at you and says: “Why don’t you just be first?”
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Melissa Megginson Axtell, MBA reacted on thisMelissa Megginson Axtell, MBA reacted on thisMy close friend, Patty Stein, reached out to me for assistance with the branding of her passion project, a podcast called Between the Steins. In this podcast, a conservative boomer dad (from Generation Jones) and his liberal millennial daughter discuss politics and life. Since I had never worked on a podcast before, I was excited for the challenge. One thing that is prevalent in most podcasts is the pictures of the host in some capacity. Since Larry (Patty's father) lives in OKC, and Patty herself is based in London, I thought it would be difficult to get photos that matched, given the timeframe allowed for the branding to be completed and the first episodes to premiere. We nixed the idea. Inspiration was drawn from candid moments featuring past presidents with their real daughters. However, given the current political climate and the polarization of the last 20 years, people may struggle to separate the political figure from the father figure. We crossed that idea out as well. Patty did provide archival imagery in iconic moments of modern presidents that I thought really killed it. We found a start! During the discovery, I came across Ronald Reagan's 1980 print campaign. Although he may have been a catalyst for modern wealth inequality, corporate greed, and one of the most harmful figures in Black American society post Jim Crow, his posters and the nostalgic visual appeal were ELITE. "The talk is now" is merely a play off of his campaign slogan "The time is now". The goal of this direction was to evoke nostalgia for boomers through references to his earlier campaigns via typefaces and slogans, while also revitalizing interest for millennials and Gen-Z with big colors in a brutalist aesthetic. Other marks presented relied heavily on various graphic approaches, but this one had a level of seriousness and professionalism that surpassed the rest. The typeface we used, Century Old Style, is the same one featured in those retro Reagan posters. We wanted to incorporate red, white, and blue colors, but I preferred to avoid being too obvious. Instead, we chose softer, muted tones and replaced the white with a cream color. More professional. More gender neutral. The standalone "Stein" is a call-back to Larry's professional branding —as he serves as the Oklahoma County Assessor. If you have ever owned a home in Oklahoma County, you've likely seen it on a letter in your mailbox at some point. Episodes drop this April. Available wherever you get your podcasts! Give them a follow!
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Melissa Megginson Axtell, MBA reacted on thisMelissa Megginson Axtell, MBA reacted on thisMy wife is pregnant with baby number 4 (I know) and I need to buy her a steak... so can you help? There is a $200 gift card up for grabs at work based on you guys reacting to this, so quite frankly I'm using a doctored picture of Bernie sanders and the news that my wife is pregnant, to ask you to like this post... for her... I'm not going to beg (any more). I'm a sales professional. I'm going to add value first... ish. Genuinely. No pressure. No ulterior moti— okay there's an ulterior motive. But the clip about DemoFest West coast, in the comments, is still great and if you are a Sales, PreSales or Marketing leader you should consider attending Demofest West coast in San Fran in April. 100's of your peers at the most forward thinking orgs in the world, together, learning and sharing and developing. so heres the running order for you: 1. like the post 2. go to the comments and get some value from me 3. sign up for demo fest (also in the comments) 4. you comment your shock, disbelief or or congratulations in the comments. And, in return, just know: When I win that gift card, me and my wife will think of you all fondly while eating a medium-rare ribeye we did not pay for,.
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Melissa Megginson Axtell, MBA reacted on thisMelissa Megginson Axtell, MBA reacted on thisLast week, for Consensus "Fun Friday," I went mountain biking. This is what it taught me about B2B Sales: Nothing, but biking was a lot more fun than being on Zoom calls all day ;)
Experience & Education
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Consensus
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Publications
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6 Life Lessons Learned From Working at a Startup
Wired.com
See publicationIt was scary deciding to begin my career at a startup, but my time at Tailwind has taught me some incredibly important life lessons.
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How the New FTC Regulations Affect Social Media Marketing
Social Media Today
See publicationThe new March 2013 FTC regulations were introduced as a way to help consumers feel they can trust online advertising as a source of information. While there were already some regulations put into place by the Dot Com Disclosers Report of 2000, this current report digs deeper into the mobile, online and social media space.
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[Infographic] Top Pinterest Luxury Fashion Brands and Pins
Tailwind, Visual.ly, Social Media Today, Business2Community
See publicationBy using PinLeague’s Pinterest Analytics Tool, we tracked a few of your favorite luxury fashion brands on Pinterest during the fourth quarter of 2012 to try and figure out the keys to their success.
Courses
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Advertising Campaigns
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Honors & Awards
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2016 Addy Award
American Advertising Federation
Awarded a Bronze medal at the 2016 Oklahoma City Addy Awards for an enterprise mailer I designed and executed.
Organizations
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Oklahoma Women in Tech
Newsletter Chair
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Graduate Woman in Business
Communications Chair
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OKConnect
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Ad2OKC
Communications Chair
-Elected Communications chair for Oklahoma City’s young professional AAF club. Designed artwork for events and ran email marketing.
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Junior League of Oklahoma City
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Asad Najeeb
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PBNs can boost rankings. But for how long? Only until Google catches you. And Google’s SpamBrain flags 40 billion spam pages. Every. Single. Day. Think your PBN is invisible? It’s not. Here’s the problem: PBNs aren’t authority. They’re an illusion of it. They violate Google’s spam policies. They strip away trust. They invite penalties. And when a penalty hits? Your traffic doesn’t dip. It disappears. Because SEO isn’t about link quantity. It’s about link quality. Real authority comes from: → Content people want to share → Links you earn, not buy → A reputation you protect, not gamble Shortcuts feel fast. But rebuilding from zero takes years. So before you buy that next PBN link, ask yourself: “Would I still want this link if Google didn’t count it?” If the answer is no… That’s your warning. ♻️ Share this with someone who’s one shady backlink away from disaster. #SEO #techSEO #SEOservices #SEOconsultant #B2BSEO #LocalBusibessGrowth #LocalBusinessMarketking
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Julien Sauvage 🥖
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Hey, Product Marketing friends: Stop treating positioning as the deliverable. It’s the 𝑠𝑡𝑎𝑟𝑡 𝑙𝑖𝑛𝑒, not the finish line. The rest of Marketing doesn’t care. They want campaigns, website copy, event messaging. Sales doesn’t care. They need first-call decks, objection handling, constant reinforcement. Product doesn’t care. They want insights that shape roadmap. CS doesn’t care. They want renewal talk tracks and advocacy hooks. A doc on its own changes nothing. Positioning only works when it lives: ➔ Activated across every internal + external channel ➔ Evangelized by you, your CMO, your CEO ➔ Proved through impact metrics (stage conversions, CTRs, win rates, ASP lift) At Gong, when reps actually used the new narrative, win rates jumped +46%. At Clari, activating positioning tied to the “Run Revenue” story helped us hit 140%+ of pipeline target. The impact of positioning isn’t measured in pages created. It’s measured in pipeline created. Because the market doesn’t read your positioning doc. Your teams don’t either.
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Sam Kuehnle
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Me: "We're going to cut these SEO keywords that have driven thousands of visitors to our website each month" This sentence that would stop most SEO agencies + company execs in their tracks...and probably question my sanity as well Lucky for me, our leadership team + our SEO agency YOYABA didn't bat an eye when I explained why I didn't want us focusing on those keywords any longer When we began our focused work into SEO, we saw that we had keywords driving thousands of monthly visits to our website. THOUSANDS. From just a few keywords. These are the kinds of keywords that make SEO reports look great. But here's the thing - they weren't driving pipeline. At all. Most teams would've doubled down here because the "metrics" said they were "working" Instead, we killed them and focused on lower-volume, longer-tail searches that *actually* aligned with how our market searches the web If I were to go back in time + do this again, here's the TL;DR I'd give to my younger self When you dive into the SEO world, begin here: 🙋♂️ Start with your buyers, not with keywords The highest-volume searches aren’t necessarily the most valuable for your business 💰 Measure handraiser + pipeline impact, not just traffic This requires more sophisticated tracking (or less as it’s connecting dots that technology doesn’t connect well), but it’s the only way to know if your SEO strategy + execution is actually working 🤓 Don’t skip the technical foundation The unsexy technical work often has more immediate impact than the content work everyone wants to focus on. It’s much easier to know what to do technically + build that into your workflow than to go back + edit every piece of content retroactively. 👯♂️ Find an agency that thinks like a business partner, not just an SEO vendor YOYABA told me “no” when I wanted to move faster in ways that wouldn’t work. They pushed back on our assumptions about what success looked like. That’s what you want in a partner. - - - - - - - - - - This reflection stemmed from the recent customer story that YOYABA wrote about us + our work together over the course of this year. More on what we did together can be found in the story on their website :) PS: If you want to elevate your SEO/AEO, AI search & organic growth into a revenue-driving function in 2026, you should talk with YOYABA. You’ll speak with real experts, not with sales. Book your call here: https://lnkd.in/eMEHhQ2S
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Nataly Kelly
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Behind every great marketing team is a great agency partner (or several). As the CMO of Zappi, I hire agencies with the same care I hire an FTE for my team. Here's the reality most CMOs face: Your headcount is always going to be lean. Your budget is finite. Your internal team can't be experts at everything. And you need to move fast. This is where agencies become critical. They give you: ▶ Flexibility you can't get with full-time hires ▶ Scale up for a launch, scale down after ▶ No long hiring cycles when you need to move quickly ▶ Specialized expertise your team doesn't have ▶ Deep knowledge in specific channels ▶ Cross-industry perspective from working with multiple clients ▶ Access to tools and tech you don't need to own ▶ Speed that changes everything ▶ Faster implementation than building in-house ▶ Teams ready to execute immediately ▶ No learning curve on new platforms or tactics The best agency relationships aren't transactional. They're partnerships. The agencies that understand your business. Know your customers. Challenge your thinking. Bring ideas, not just execution. At Zappi, our agency partners are essential. They enable us to punch above our weight. To compete with companies 10x our size. To launch campaigns that would take months to build internally. The mistake CMOs make? Treating agencies like order-takers instead of strategic partners. (By the way... same mistake when insights teams are treated this way, too!) The best CMOs I know: → Share business context deeply → Include agencies in planning early → Give them room to bring ideas → Build long-term relationships, not project-based transactions Your marketing results depend on your team AND your partners. Choose agencies that align with your values. That feel like an extension of your own team. Who embrace similar ways of thinking. And that stand to help you learn and make you even better. Shout out to Avery Akkineni and our partners at VaynerX VaynerMedia (pictured with the wonderful and hilarious Rob Mayhew). 💚 Follow me (Nataly Kelly) for more CMO advice. #CMO #marketing #agencies
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Amjad Sadek
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In 2026, ABO is no longer the best way to test creatives. I didn’t want to believe it either. But after testing CBO since September across five different accounts, the data was very clear. CBO was ~27% more efficient on average. Here’s the CBO testing structure I’m running now: - Exclude all existing customers (Klaviyo + Pixel) - 100% Broad targeting - Set a minimum spend per ad set to force learning - Use Flexible Ads when I’m testing very similar creative variations What happens next is key 👇 Winners move into CBO Scaling Top performers also get pushed into Whitelisting & Partnership campaigns That said… I still see ABO outperform CBO in some accounts, especially smaller ones. So make sure to test both and see what works best for your account.
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Kyle Lacy
Docebo • 62K followers
"But Kyle, the spreadsheet said our conversion 'has to go up.' Shouldn't this be something owned by Product Marketing?" I’ve seen this play out more times than I can count. And I've been responsible for guiding people in the wrong direction more than once. Here's what usually happens: Leadership builds a model, the model spits out a number, and suddenly, “Stage 1 to Stage 2 needs to improve by X%.” So we hand that number to a team (PMM) and tell them to go make it happen. Completely the wrong way to go about it. The first mistake is assigning a number to someone who can’t actually control it. Product marketing gets this all the time. Close rate. Late-stage conversion. Revenue that depends on pricing, sales execution, product gaps, competitive pressure, and a dozen other variables. PMM can influence outcomes. They don’t own the entire system. When we pretend they do, they end up getting blamed for things they didn’t cause and doing random work to prove they’re “helping.” Which leads to the second issue. Everyone runs in different directions. One person rewrites messaging. Another rebuilds the deck. Someone else launches a campaign. It all feels productive, but none of it is coordinated. EOQ shows up, and someone asks what actually worked, and the honest answer is usually “we’re not sure.” Then comes the third problem. Product marketing gets pulled apart. Sales wants enablement. Product wants launches. CS wants customer stories. Everyone has a reasonable ask. So PMM gradually becomes the highest-paid request taker in the company. So how do you fix it? Here's what has worked for me in the past. Especially after The fix isn’t complicated, but it does require you to ACTUALLY DO IT. Pick a North Star. One metric everyone agrees matters most right now. Then be explicit about what you’re trying to change, why you believe it’s the right lever, and what specific projects you’re going to run to move it. Conversion rate might be it, and that's okay! One more thing that matters more than people realize: don’t report the metric every week. If you have a long sales cycle, weekly conversion updates are a waste of time. Report the work weekly. What shipped, what you learned, what you’re changing next. Look at the metric quarterly. Models are useful. They tell you where you want to go. They don’t tell you how to get there. That part is still on us. Ya know, the humans. ;)
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Kent Tenix
Bitania Crypto Exchange • 3K followers
Stop Guessing, Start Ranking! 🚀 Tired of missing out on local customers in Texas? Your buyers are searching for you right now. Here’s how to turn those searches into real, high-quality leads using Local SEO. 👇 The 60-Second Local SEO Game Plan: ✅ Claim & Optimize Your Google Business Profile Accurate NAP (Name, Address, Phone) Right categories + high-quality photos Regular posts & Q&A ✅ Target Local Keywords “Service + City” (e.g., “Plumber Dallas TX”) Capture commercial & transactional intent ✅ Optimize Your Website City-specific landing pages Local schema markup Mobile-friendly & fast ✅ Build Local Trust Get & respond to reviews Secure local backlinks & partnerships ✅ Track What Matters Map & search impressions Calls, directions, form fills Lead quality & conversion rates Local SEO isn’t just about visibility—it’s about being found by people ready to buy. Found this helpful? ✅ Save this post for later! 🔔 Follow me for more actionable SEO tips. 💬 DM me for a deeper dive into local lead generation. #LocalSEO #LeadGeneration #GoogleBusinessProfile #SmallBusinessMarketing #SEO #DigitalMarketing #TexasBusiness
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Linda Leung
Tanium • 2K followers
There is often one section in a content strategy plan that is overlooked: The Not section. This is where you define what you're not going to do: 🙅♂️ The audience that you're not targeting 🙅 The audience pain points that you're not discussing because there is no alignment with your product messaging 🙅♀️ The content formats that you're not producing ⛔ The KPIs that you're not measuring 🚫 The channels that you're not going to be on You can try to be all the things to everyone, but you'll end up with a content strategy that is scattered, unfocused, and too big. Have you developed a Not section?
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Aditya Vempaty
MoEngage • 9K followers
Ever looked at your martech stack and thought “oh sh*t… this is worse than I realized,” you’re not alone. That’s exactly where Hope Barrett found herself when she joined SoundCloud. She came in to replace Nielsen’s attribution tool. But instead of a clean handoff, she found a decade of duct tape. Campaign logic lived outside the platform. Frequency caps ran through scripts. The numbers looked fine until you asked where they came from. So she didn’t just migrate. She rebuilt by running a proper RFP process She didn’t want flashy slides. She wanted a partner who wouldn’t require workarounds. She put it best: “You want the new features, but you’re not in the queue. Out-of-the-box users always get the roadmap first.” She chose MoEngage, because it supported real-world use cases without custom middleware. No tribal knowledge. No buried logic. Just a foundation the team could build on with confidence. And in twelve weeks, with a team of three, she led a complete messaging stack reset. They cut 200 legacy campaigns down to what mattered. Messaging shifted under the product org. Notifications were reimagined as real product features, not just batch blasts. Now, governance is clean. Data runs through BigQuery. Audiences sync everywhere. And more importantly, the system finally makes sense. 🎧 Hope breaks it all down: the audit, the rebuild, the migration, and what it really takes to future-proof your messaging stack: https://lnkd.in/gBNhAHi3 Humans of Martech Phil Gamache Darrell Alfonso
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Heather Petrucci
Heather Writes Copy • 2K followers
🔮 Heads-up for any business using SMS marketing (that doesn't want a $5,000 fine): Starting September 1, 2025, Texas expanded its Business & Commerce Code, and it now covers marketing text messages. That means if you’re: - Sending marketing texts to anyone in Texas - Or based in Texas and running SMS campaigns… You may need to register with the Texas Secretary of State (yes, even if your business isn’t located there). Here’s what’s on the table: - $200 annual registration fee - A $10,000 security deposit (most brands go the surety bond route, so you’re not coughing up the full 10k) - Registration isn’t official until Texas issues your certificate What you're risking: - Up to $5,000 per violation (EACH unregistered text could count) - Texans can sue you under the Deceptive Trade Practices Act (with damages up to 3× the economic loss) - Knowing violations = Class A misdemeanor (criminal exposure) Exemptions exist (nonprofits, brick-and-mortar shops with 2+ years under the same name, certain financial institutions, etc.), but you’ll need to comb the law (I'll include the link in the comments) to see if you qualify. ✨ Next steps: Audit your SMS marketing practices now. If you send texts to Texas residents, talk to legal counsel or the Texas SOS office so you’re not losing an entire chunk of your SMS subscribers (or paying a large fine). Nothing kills a successful and lucrative campaign faster than a compliance fine. 🪩
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Aoife Roche
Attention Grabbers • 17K followers
Great to speak at RoofCon here in Oklahoma. 🗣️ The topic: AEO, Answer Engine Optimization, and why it matters right now. SEO alone is not going to cut it in 2026. ❌ People are no longer just typing keywords into Google. They are asking ChatGPT and other LLMs direct questions and expecting clear recommendations in return. That shift changes everything. This year is less about rankings and more about being the recommended answer. If your brand is not showing up in those conversations, you are invisible where decisions are actually being made. Search is evolving fast. The businesses that adapt early will win the next wave. #aoiferoche #aiqueen #aeo #seo
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Valerie Riley
Unbounce • 3K followers
Eyes on your own paper! 👀 Remember hearing that in school? What if I told you that the same rule applies to your paid media spend? A lot of paid media managers will spend time investigating what their competitors are doing...where are they spending? what are they bidding on? My guest on Closing Time this week, Jonathan Bland from Omni Lab, says he's not terribly interested in that. You'll never get the full picture of how that spend is really working for your competitor, e.g. what the close rate for those leads are. So why bother? Instead, Jonathan says to spend that time and effort in listening to sales calls. Learn how your in-funnel prospects are talking about you. What phrases are they using to discover your services? What terms? It's a much better use of your time. I could have spend hours talking to Jonathan. We went over topics like seasonal price hikes, competitive categories, challenger brands, and more. Catch the full episode on the Insightly CRM by Unbounce YouTube channel.
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Brian Kohlmann
Bader Rutter • 3K followers
Your MarTech Stack Isn't the Problem. Your Adoption Is. I've seen this pattern enough times to know it cold: The vendor demo is flawless. Data flows between systems in real time, dashboards light up perfectly, and the automation "just works." Then you look at the actual implementation six months later. They're using maybe 15% of what they paid for. The rest sits dormant because: - The integrations broke after the first API update - Nobody trained the team beyond initial onboarding - The "out of the box" workflows didn't match how they actually work - Clean data turned out to be aspirational, not actual This isn't a vendor problem. It's an adoption problem. We buy tools for what they promise. We abandon them when reality hits. The gap isn't technical. It's operational. You can't software your way out of: - Unclear ownership (Who's responsible for this tool?) - Missing processes (How do we actually use this daily?) - Bad data hygiene (Garbage in, garbage out still applies) - Zero change management (Tools don't drive adoption. Leaders do.) The companies getting ROI from their MarTech aren't the ones with the biggest stacks. They're the ones with: - Ruthless focus on 3-5 core tools - Dedicated resources to maintain integrations - Training that happens quarterly, not once - Executive sponsorship that holds teams accountable Before you buy the next platform, ask: Are we fully using what we already have? Because underutilized tools cost more than their subscription price. They cost credibility, momentum, and trust in your stack. What's your team's actual adoption rate on the tools you bought this year? #MarTech #DigitalTransformation #MarketingOps #ToolAdoption #MarketingStrategy #Leadership #ROI
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