About
Do you have difficulty in educating your channel partners with thousands of products…
Services
Articles by Joe
Activity
11K followers
-
Joe Wright shared thisHow effective are your blogs? Check out how a short video that's posted to drive Blog Traffic at scale.... The VMC allows your site visitor to quickly review what is in the blog, and then click to read more! https://lnkd.in/g9FAzBpP
-
Joe Wright shared thisIt takes time to zero in on the perfect Go to Market Strategy. AI is evolving so quickly, and the need to make sure your GTM is spot on is more critical than ever. I'm please to announce the vision for the Video Marketing Center is as clear as it has ever been! The VMC is a global channel sales and buyer enablement platform. Perfectly crafted for product discovery, sourcing and purchase at scale. Rather you are selling direct or thru channel this solution cuts cost, increases efficiency and drives channel/distributor growth all at the same time. Take a closer look: https://lnkd.in/eGNEYWm
-
Joe Wright shared thisLearn how the Video Marketing Center drives channel sales at scale without having to login to a PRM! https://lnkd.in/eC4cMGke
-
Joe Wright shared thisHear How Customers Experience a Brand! https://brand-music.ai/
-
Joe Wright shared thisHere is a very clever use of AI.... Insert your brand, say what it reminds you of and get a custom song made just for you..... https://brand-music.ai
-
Joe Wright posted thisHere is a BOLD STATEMENT that I can back up! “VideoMarketing.Center is the only platform that delivers global‑scale channel enablement through multi‑tier VMC versioning and supplier‑driven content contribution. Give every partner their own co‑branded VMC to run local campaigns while maintaining centralized analytics — and let your suppliers feed your ecosystem with fresh product content through secure contributor links. From manufacturer to distributor to partner to buyer — your entire value chain, unified through video.” Let me know if you want a demo?
-
Joe Wright reacted on thisThis provides tremendous insights, AI Video Production example along with Saas mass distribution... Perfect to help scale customer reach... https://lnkd.in/gEGfmmZ4
-
Joe Wright reacted on thisAi Video Driven Channel Sales Enablement at Scale Example... https://lnkd.in/gEGfmmZ4
-
Joe Wright shared thisHey Foodservice Sales, Marketing and Distributor Development Teams! You gotta see this! https://lnkd.in/gAxda8DB
-
Joe Wright liked thisJoe Wright liked thisI got out of the house Wednesday! I had the privilege of speaking at the Chicago Council on Planned Giving symposium and it was a wonderful experience. A few thank yous: To the CCPG team, thank you for having me. It's an honor to be in a room full of talented nonprofit professionals. Susan Kahan — you could've taught my session, thank you for attending and participating. Alison J. Hay — lunch was delicious and the conversation was even better. We're doing that again, next time with Brantley Boyett and Tyler Bacon. Nadine Sasson Cohen and David Rosen, always wonderful to see my JUF family. And to Samuel Plusker, my newest JUF friend — thank you for making everything run smoothly. Rhonda Abrams, great to see you and meet A.J. Price, CPA CFP®. Too bad our sessions where at the same time. To Libby Felton and The Stelter Company team , great to meet you. Nathan Stelter, you were missed. It was definitely worth navigating Chicago Traffic. #KritConsulting #PlannedGiving #Networking #CCPG
-
Joe Wright liked thisJoe Wright liked thisHappy Birthday to the woman who reminds us every single day that playing it safe never built anything extraordinary. 🎉❤️ KJ, thank you for being the kind of leader who challenges limits, pushes bold ideas forward, and inspires everyone around you to think bigger than the “normal” way of doing things. At JOTO PR Disruptors, disruption is not just a strategy. It’s a mindset. And a huge part of that mindset starts with you. Your guidance, belief in the team, fearless energy, and ability to see opportunities where others see obstacles continue to shape the way we approach every challenge. Thank you for being our North Star. For leading with courage. For supporting creativity. And for proving that real impact comes from daring to do things differently. Wishing you a birthday filled with happiness, laughter, success, and everything you deserve because someone who gives this much inspiration deserves it right back. 🚀 Happy Birthday, KJ! ❤️ #HappyBirthday #JOTOPRDisruptors #Leadership #WomenInLeadership #TeamCulture #BusinessLeadership #AntiPR
-
Joe Wright liked thisJoe Wright liked thisTHE $1 TRILLION GROCERY POWER PLAY This is a structural map of power in U.S. retail. A clear revenue ladder of the Top 10 U.S. grocery retailers: Walmart — $568B 🐘 Costco Wholesale — $183B 📦 Kroger — $150B 🛒 Target — $106B 🎯 Albertsons Companies — $79.6B Publix Super Markets — $59.7B Ahold Delhaize — $59.2B ALDI USA — $54.1B H‑E‑B — $41.2B Dollar General — $40.6B 📊 Source referenced in the image: NRF Top 100 Retailers 2025 (based on 2024 U.S. sales) 1. 🐘 Walmart isn’t winning… It’s rewriting gravity Walmart at $568B is: 3.1x Costco ~14x Publix Bigger than #6–#10 COMBINED 👉 This is infrastructure dominance, not retail competition. 2. 📦 Costco = the most efficient trust machine in retail Costco at $183B isn’t just #2… It is: The highest sales per SKU retailer (~3,700 SKUs total) ~30–35% private label penetration (Kirkland Signature) (industry est., Circana/PLMA ranges) 90%+ renewal rates in the U.S. 👉 This is what “pre-commitment economics” looks like in the wild: Customers pay to belong → trust increases → basket size explodes. 3. 🛒 Kroger vs Target = Food vs Hybrid Identity Crisis Kroger ($150B): pure grocery scale Target ($106B): general merch hitting grocery necessity 👉 Translation: Kroger fights on margin discipline + private label (Simple Truth, Kroger brands) Target fights on experience + design + impulse 📉 BUT: NRF + Circana trends show food as traffic anchor is tightening margins across the board 4. 🧠 The $50B–$80B “Compression Zone” Albertsons → Publix → Ahold → ALDI This is where the real war is happening: StrategyPlayerPremium ConventionalPublixEuropean EfficiencyALDIScale + Private LabelAholdM&A + Cost ControlAlbertsons 👉 Difference between #5 and #8? ~$25B 👉 Difference between survival and irrelevance? 👉 TRUST + PRICE PERCEPTION + PRIVATE LABEL EXECUTION 5. 💣 Dollar General is the most misunderstood threat At $40.6B, it quietly sits in the top 10. BUT: ~75% of stores in rural / underserved markets ~80% of Americans within 5 miles (company filings) Food is becoming larger % of mix 👉 Not competing with Kroger… 👉 Replacing the grocery trip entirely for millions Costco = High Trust + High Value → 🏆 Dominates loyalty Walmart = Scale + Price → 🏆 Dominates access ALDI = Low friction + Private Label → 🏆 Dominates efficiency Publix = Experience + Regional trust → 🧠 Emotional moat Dollar General = Proximity + speed → ⚡ Friction killer Private label now accounts for ~19–21% of U.S. grocery dollar share (PLMA/Circana ranges) Gen Z: Shops more frequently Buys fewer items per trip Is less brand-loyal, more value-loyal The future of grocery is not “brand vs store” 👉 It is TRUST SYSTEM vs ACCESS SYSTEM This chart looks like a leaderboard… It’s actually a battle between 3 models: Scale Domination (Walmart) Trust Monetization (Costco / Kirkland Signature) Friction Elimination (ALDI / Dollar General) 👉 Are you competing on price 👉 Or on trust 👉 Or on time saved for the customer
-
-
Joe Wright liked thisJoe Wright liked thisEveryone’s talking about AI for sales. Very few people are talking about what’s actually happening on the calls. We analyzed 30,000+ real B2B sales conversations inside MatchIQ, our AI sales coaching and conversation intelligence platform. What we found was eye-opening. The average sales rep scored just 40 out of 100. Not because they weren’t smart. Not because they didn’t care. Because most teams have almost zero visibility into what’s actually happening between reps and buyers. The patterns were everywhere: • reps talking too much • weak discovery • missed buying signals • poor follow-up questions • no real understanding of urgency or business impact Most companies don’t even know these gaps exist. That’s why we built MatchIQ. Right now, only our lead generation clients have access to it. But this summer, we’re launching a public version. Because sales coaching shouldn’t rely on gut feeling anymore. It should rely on data. Really proud of what our team is building here. This is just the beginning. Read the article here: https://lnkd.in/e9y4jbUq
-
Joe Wright liked thisJoe Wright liked thisMany companies confuse partners with vendors who call themselves partners (they do this intentionally), and that confusion puts their entire partner motion at risk. 1. Partners: They influence deals. They refer customers. They co‑sell with you. They are not “agnostic” but actively steer revenue in your direction. They increase your CLTV because they add revenue you wouldn’t have had otherwise. 2. Vendors They perform a service you pay for. Useful. Necessary. But not revenue‑creating. There’s no Influence → Refer → Co‑Sell motion. They are not partners. 3. Vendors who brand themselves as partners Same service. Same model. Just wrapped in warmer language and a longer contract. Still not partners, though they prefer the label. Why? Because it improves your stickiness and THEIR CLTV. And they don’t improve YOUR CLTV unless it’s literally part of the service they sell. Don’t let these relationships fool you. If you mistake real partners for vendors who call themselves partners, you’ll invest time and money in the wrong relationships, and you’ll wonder why your partner motion isn’t producing the “promised” revenue. #partnerships #channels #ecosystem #gtm #sales #revenue #partners #b2b #saas
-
Joe Wright liked thisJoe Wright liked thisGreat bite from the Mountaire Farms team .. at the The Culinary Institute of America #NRA rooftop party .. Thanks for the invite Jason; and thank you for the hospitality, Efstathios Zervos . #darkmeat
Experience & Education
-
Access Mobility 24, Inc.
View Joe’s full experience
See their title, tenure and more.
or
Volunteer Experience
-
Chairman Of The Board
Robert Morris University, Chicago, IL
- 21 years 10 months
Education
Proudly serving on this Board for many years. I have served on many committees and have enjoyed the complete transformation of this University becoming one of the best in the nation recognized by Money Magazine as one of the best!
-
Vice President of Stratgic Relations
Chicago AMA
- 1 year
Education
Chicago AMA is a professional marketing association providing great programming, speakers, marketing education and networking opportunities. This is a first class organization. If you have anything to do with marketing at all, you should get involved.
Recommendations received
3 people have recommended Joe
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Joe Wright in United States
1617 others named Joe Wright in United States are on LinkedIn
See others named Joe Wright