The goal is simple. When a customer scans a code, the experience should recognize product context and offer useful next steps. That may include registration, care guidance, repair support, resale options, or recycling instructions. https://ow.ly/hsAg50Z5zwf #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
MarTech Series
IT Services and IT Consulting
Hawthorne, California 27,868 followers
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe.
About us
Established in 2016, Headquartered in CA, MarTech Series is a fast growing online publication that covers News, Insights and Trends about Marketing Technology from around the globe. MarTech Series keeps the modern marketer abreast of all the important developments in the Martech Landscape. MTS covers a mix of pioneering Martech happenings, entrepreneurial initiatives, creative exchanges and insights from industry leaders. We cover the entire spectrum of AdTech, SalesTech, and MarTech including advertisers, publishers, enterprises, agencies and the entire B2B marketing ecosystem. MTS has quickly grown to become one of the most popular resources amongst some of the world’s largest organizations and marketers for updates on modern marketing tools, martech stacks, strategies, articles, online seminars, discussion forums, and much more.
- Website
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http://martechseries.com
External link for MarTech Series
- Industry
- IT Services and IT Consulting
- Company size
- 11-50 employees
- Headquarters
- Hawthorne, California
- Type
- Privately Held
- Founded
- 2016
- Specialties
- marketing technology, sales, marketing, advertising, Publisher, MarTech News, Ad Tech , B2B Marketing, News, and B2B Content
Locations
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Primary
Get directions
3503 Jack Northrop Ave
Suite #C3873
Hawthorne, California 90250, US
Employees at MarTech Series
Updates
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At the lowest level, data is retrospective. Teams learn once events have already played out and act in batches. At the next level, it becomes responsive, where clear events can trigger interventions within a window that still matters. https://ow.ly/61yN50Z5zcW Countly #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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As more industries face similar constraints, the strategies developed in regulated environments are becoming the blueprint for modern marketing: prioritize data quality, respect privacy boundaries, and focus relentlessly on precision over scale. https://ow.ly/iOY150Z5zaQ Fyllo #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Theresa Pham, Head of Product at Wayvia chats about the changing scope of ecommerce buying journeys in today’s AI driven ecosystem in this MarTechSeries interview: https://ow.ly/tgkA50Z5zav #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Today’s digital consumer doesn’t want to interact with brands in public anymore. Social media fatigue, privacy fears, an influx of targeted ads, and rising awareness of online tracking have significantly changed user behavior. https://ow.ly/gyvh50Z5z6s
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For a long time, search has been about matching queries to content. What we’re seeing now is a system that tries to model people and their intent. If you approach GEO like SEO, you’ll get answers that look precise but miss the point. https://ow.ly/n7rf50Z5z4G Parsnipp #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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The partnership will combine Publicis’ existing ecosystem, including Epsilon, Publicis Sapient, and Marcel, with LiveRamp’s data collaboration and clean room infrastructure. Industry analysts see the move as a direct response to the growing importance of proprietary data, AI agents, and interoperable customer intelligence systems. https://ow.ly/9GtK50Z5z3E #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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Everyone is focused on whether to buy ChatGPT ad inventory. The smarter question is whether your stack is ready to receive what it sends. https://ow.ly/tl0250Z5z2y Convertr #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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In today’s crowded market, the SaaS marketers who win will be the ones who understand where buyers are actually forming opinions to make sure their brand is present, credible, and useful in those environments; Cindy Zhou, Chief Marketing Officer at Imprivata elaborates why in this MarTech Series interview: https://ow.ly/TIUo50Z5z1u #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing
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HilltopAds 🔜 iCon Rolls Out Automated Smart CPM https://ow.ly/jFM950Z5BuZ #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing