Jeffrey Roth

"If things aren't going well at your company, it's not marketing's fault. It's not the tools, it's the order that you got the tools." - Susan Finch 🚀✨Tune in to this insightful episode featuring Susan Finch and Lany Sullivan as they explore the idea that shiny, new technology isn't always the key to your business's success. What works for some companies might not work for you. In order to limit tech chaos, communicate with your team and find what makes sense for you and your goals. Listen now 🎧: https://bit.ly/4kJTbR4 Connect with Lany Sullivan on LinkedIn: https://bit.ly/4kB808F #MarketingInsights #TechChaos #BusinessStrategy #TeamCommunication #LanySullivan #RootedinRevenue

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AI, remote work, and fractional hiring aren’t just hot topics —they’re reshaping how marketing leaders build, scale, and lead their teams. We spoke to marketing professionals about how they’re navigating these shifts. The result? A clear snapshot of what’s changing, what’s working, and what’s next. This infographic gives you: - The biggest talent challenges facing marketing leaders right now - Insights on AI, autonomy, and upskilling - Emerging models that support speed, scale, and creative excellence If you’re rethinking your team structure for 2025, start with this infographic and explore this real-life snapshot. Download it here: https://loom.ly/oq7yIDg

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Kapitalwise has found that advisors who maintain consistent, value-driven communication see engagement rates 40% higher than industry averages. Ready to elevate your advisory practice's marketing strategy? Our comprehensive guide shows you how. From lead generation to client retention, get the complete playbook: https://buff.ly/FuuMGQd #FinancialAdvisor #PracticeManagement #FinancialPlanning #Marketing #DigitalMarketing #WealthManagement

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🎙️ Is ABM right for you or not? A new episode of Challenge Accepted is coming soon and this one tackles one of the most talked-about topics in B2B marketing...   In the next podcast, Lucy Allen is joined by Robert Norum, global ABM expert and keynote speaker at the Global ABM Conference, to explore account-based marketing and answer a key question: is ABM right for your business?    Together, they discuss what ABM really is, how to get started, how to position it within the business, how to build the right strategy, the different models organisations can use, how to measure success and the common mistakes to avoid.    For any B2B team considering a more focused, commercially aligned growth approach, this is a timely conversation.    COMING SOON! 😃

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📧 Email drives serious results - but only when it’s strategic. With over half of consumers making purchases from marketing emails each month (OptinMonster), the difference between ignored emails and high-performing campaigns comes down to execution. A few key levers that will yield strong results: • Strong, tested subject lines that drive opens • Personalization and smart audience segmentation • Automation that delivers timely, relevant messages • Ongoing analytics to refine performance • Mobile-first design to meet how people actually read emails Denver Post Media's recent blog dives deeper into refining your email strategy. Read more here: https://lnkd.in/gaGNDtPp

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Not every business needs a full-time marketing director. But most would benefit from the strategic clarity one brings. Precisionly’s Fractional CMO service gives you senior-level PPC and digital strategy input, without the overhead. You get clear direction, measurable goals and scalable frameworks that align marketing with business outcomes. It’s the smart way to grow faster, with focus. Explore how it works: https://lnkd.in/egf5bNZZ

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Do you know which type buyer maximizes your exit? Financial and strategic buyers value your business in very different ways and understanding that difference can be the key to maximizing your exit. Many might automatically think: strategics pay more. That's the popular opinion. The unpopular one? There’s much more to it. Choosing the best acquirer for your company will also define what happens next, your role, your company’s direction, and how value is built over time. We break it down for you. Comment BUYERS for a link to the full analysis. 

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Rachel Roberts Mattox, Brand Strategist and co-creator of THE BOARD LAUNCH STUDIO, is sounding the alarm on outdated GTM thinking. In today’s market, it’s not just about what you’re selling. It’s about why it matters. Forget playing by category rules. The brands winning today are tapping into cultural tension, not product specs. Culture before category. Movement before message. Meaning before marketing. If you’re still leading with features, you’re already behind. Tap in. Stay sharp. Build what matters. #WEARETHEBOARD #Fractional #DreamTeams #FutureOfWork #LaunchStudio

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Marketing misalignment is more common than most teams realize. If sales are stalling, engagement is low, or every quarter feels like a scramble, your strategy may be out of sync with your business goals. This blog breaks down the red flags to watch for and offers actionable ways to realign your marketing efforts for stronger results. From building roadmaps to rethinking messaging, it’s a practical guide for getting back on track. 📖 Read the blog: https://lnkd.in/ezXrvRub #B2BMarketing #MarketingStrategy #BrandAlignment #SalesEnablement #StrategicGrowth

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Employee advocacy has matured. Companies now expect: • Adoption visibility • Defined rollout • Business impact reporting If you evaluated advocacy before, it may look very different today. 👉 See what has changed: https://hubs.li/Q045wYg30

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How often should associations revisit their value proposition? Ashley Meloni, Managing Director of Client Marketing and Communications at Association Headquarters, recommends doing this during annual strategic planning. "It's the foundation of your marketing and member engagement efforts, so it needs to evolve with your organization's goals and audience needs," Ashley explains. The key indicator it's time for a refresh? When your messaging no longer reflects the real challenges or priorities your members are facing today. Your value proposition might have been strong three years ago, but does it still resonate with what your members actually need now? #AssociationLeadership #ValueProposition #MemberEngagement

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Reporting week is coming. Are you ready to defend your spend? 💼 By the end of this week, marketing leaders everywhere will be pulling their April performance metrics. If your UTM strategy was solid, you'll walk into those meetings knowing exactly which channels drove the most qualified leads. If your team spent the month winging it... you'll be staring at a massive chunk of 𝘋𝘪𝘳𝘦𝘤𝘵/𝘕𝘰𝘯𝘦 traffic trying to explain why your ROI looks so low. 𝗖𝗹𝗲𝗮𝗻 𝗱𝗮𝘁𝗮 𝗶𝘀 𝘁𝗵𝗲 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗯𝗼𝗼𝘀𝘁𝗲𝗿. #MarketingLeadership #DataDriven #Reporting #CMOTips

Fractional CMO or Full-Time CMO? In PE-backed traditional businesses, marketing is often under-leveraged. The right marketing leader can make or break your growth story. Here’s when each model works best: > Fractional CMO: Best for 3–12 month windows post-acquisition, when you need strategic clarity, brand audits, or positioning—without full-time overhead. > Full-Time CMO: Once marketing becomes a revenue engine—think demand gen, market expansion, or digital-first scaling—they build, own, and lead. 🎯 The timing of your CMO hire matters as much as the hire itself. If you’re at a crossroads, let’s talk. #CMO #MarketingLeadership #PrivateEquity #GrowthStrategy #FractionalCMO #B2BMarketing #MarketingExecution #GTMLeadership

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Academic Thought Leadership is the enrollment marketing edge that uses your faculty’s research and expertise to set your programs apart. What began as a way to support SEO has evolved into a powerful strategic marketing tool. It amplifies faculty voices, drives media visibility, and strengthens institutional reputation. By elevating academic expertise, we help institutions build credibility, connect with students who want industry-savvy professors, and stand out in a crowded higher ed market. Today, our mission is bigger: to amplify faculty expertise and strengthen institutions’ presence in meaningful, visible ways. That’s why Digital PR is now Academic Thought Leadership. This shift reflects what higher ed marketing needs right now: → Strategic storytelling that connects faculty insights to real-world events students care about. → Media placements in mainstream outlets like The Wall Street Journal, US News & World Report, and the Associated Press, as well as industry-specific outlets like Forbes, CNET, and Healthline that build credibility and differentiate programs. → In the age of AI and evolving search, academic thought leadership is essential. Faculty expertise creates the stories, insights, and authority signals that help institutions stand out in rankings, search results, and the public conversation on the future of education. → Faculty-first marketing that energizes professors and shows prospective students they’ll learn from industry-connected academics and thought leaders. And we’re not stopping there. We’ve also launched a new LinkedIn Thought Leadership service to help faculty and institutional leaders share their voices and expand their brand presence on a critical platform. This service enhances our ability to amplify media wins, strengthen institutional reputation, engage high-quality prospective students and peers, and build authentic brand trust. In a competitive higher ed market, your faculty are your greatest marketing asset. It’s time to use their expertise more strategically. Ready to see how Academic Thought Leadership can help differentiate your institution and strengthen your marketing strategy? https://lnkd.in/e-SXmySe

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