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Experienced Chief Executive Officer with a demonstrated history of working in the…
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Eric Elfman reposted thisEric Elfman reposted thisMeet Sophia. She's a real estate agent and a mom - juggling school drop-off, three showings, a client call from the parking lot, and a hundred things still on her list. 📋 Somewhere, in the middle of it all, something always slips through. What if there was a better version of her day? One where she could be fully present, both at home and at work. Watch the video below to find out how. 👇
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Eric Elfman shared thisI am so excited that Shaun Harkley has decided to join MoxiWorks in our journey. Welcome!Eric Elfman shared thisWe're excited to welcome Shaun Harkley to MoxiWorks as our new Senior Vice President of Sales. Shaun brings experience in building high-performing sales teams in real estate tech, and was recently named a 2026 HousingWire Rising Star. Welcome to the team, Shaun, we're excited for what's ahead. Read more: https://lnkd.in/eMYN8AjV
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Eric Elfman posted thisThe decision I sat with the longest at MoxiWorks was rebuilding the platform around AI as the core. I want to say something honest about that decision: it wasn't actually hard. It was obvious. What was hard was figuring out why it hadn't happened already. Everything we needed to make that call was already inside the company. The engineers knew the architecture was dated. The product people knew where we were losing customers. AI was reshaping every software category in real time, and we were still debating whether to bolt new features onto a foundation that needed to go. The case for RISE didn't require anything I brought from outside. It required someone to stop the debate and move. That's what I'm most honest with myself about when I look back. My contribution wasn't the idea. It wasn't some outside insight the company was missing. It was getting a team that already knew what needed to be done to stop hedging and actually start. That's it. Sometimes the most useful thing a leader does isn't bring something new. It's give the room permission to act on what it already knows. But calling it was the easy part. Funding it wasn't. Weeks after I joined, we did a reduction in force. Not because the people weren't good. Because we couldn't afford to transform the platform and keep the org the same size at the same time. That's an awful thing to do, especially that early, before you've built much trust with anyone. We also had to bring in new talent in areas where we had real gaps. Letting good people go and bringing new people in simultaneously, while asking everyone who stayed to build something none of us had built before. I didn't build RISE. The team did. I called the direction, made the hard calls to fund it, and tried to stay out of the way. That's the honest version.
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Eric Elfman reposted thisIf you are looking to upgrade your email communication strategy from batch and blast to targeted - personalised - relevant messaging to the right person at the right time - let’s chat. ActivePipe has done this effectively across ANZ for over ten years!Eric Elfman reposted thisThe best email doesn't go to everyone. It goes to the right person, at the right time. That's the shift behavioural email makes possible — content triggered by what a contact has actually engaged with, not a one-size-fits-all send. Ali breaks down how it works 👇
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Eric Elfman shared thisSo proud of Jyotsna Kher and Ben Spera and our whole team!Eric Elfman shared thisThis past week, we achieved a special milestone at MoxiWorks in India. We crossed 50 employees - the first 50 founding blocks of the great organisation we are building in #Pune. We have a vibrant office, full of positivity with the talented #engineers who have placed their trust in us. We had our first #AllHands to share the vision of the #GCC we are building, the #Product we are creating and to celebrate together. #PropTech #Software #Product #RubyonRails #ROR
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Eric Elfman reposted thisEric Elfman reposted thisThat lead from three months ago? RISE never forgot it. 👀 Most agents lose leads to time, not competition. See how RISE keeps working in the background ��
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Eric Elfman reposted thisEric Elfman reposted thisHeading to Otautahi Christchurch next week for LMG's Scale Up Conference. Always one of my favourite events — a chance to connect with brokers and advisers face-to-face and talk about what's actually helping them grow client relationships and stay front of mind, deal after deal. If you're attending, I'd love to connect. See you there!
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Eric Elfman posted thisThe residential real estate market has been in a deep freeze the entire time I've been at MoxiWorks. Rates up, transaction volume down, brokerages squeezed, agents closing fewer deals. Everyone waiting for the turn. I understand why. People who've built careers in real estate have watched cycles come and go. The market comes back. That memory is earned. But I kept coming back to a question that made some people uncomfortable: what if the recovery doesn't actually solve our problem, because the market we're returning to is structurally different from the one we left? Transaction volume recovering doesn't fix the split economics squeezing brokerages. It doesn't rebuild the agent loyalty Compass and REAL have been quietly accumulating during the downturn. It doesn't make dated architecture suddenly competitive. A rising tide wasn't going to lift this particular boat the way it might have ten years ago. So we stopped building a plan that needed the market to bail us out. Not because we knew the recovery wasn't coming. We didn't. But a plan that only works in a good market isn't really a plan. RISE had to work in the market we were in. And work better in the market we were heading toward. The market will recover. When it does, I want to be competing on what we built during the freeze, not what we protected.
Eric Elfman replied to a comment
1mo
Andrew Clark having spent the last 2+ years in a totally different vertical, I have to say that horizontal SaaS knowledge trumps vertical expertise. IMHO, learning the nuances of a specific vertical is easier than learning what it takes to grow or transform a SaaS business. I believe most of the “muscle memory” I’ve built over the last almost 30 years has had nothing to do with the vertical.
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Eric Elfman liked thisEric Elfman liked thisA little more context about my first column for HousingWire.
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Eric Elfman liked thisEric Elfman liked thisWhat moments are you missing? I’ve been thinking about this question a lot lately — especially as we continue to evolve RISE. In real estate, we talk a lot about missed opportunities. The lead you didn’t follow up with. The past client you forgot to reconnect with. The signal buried in your database that could have turned into your next transaction. But what about the personal moments we miss because of the systems we use? Dinner with your family without checking your phone. Being fully present at your kid’s game instead of trying to remember who you need to follow up with. Taking a weekend off without wondering what might be slipping through the cracks. Or simply having more time to focus on relationships instead of managing technology. Technology should give us time back — not create more work. So, I’m curious: What moments are ineffective systems causing you to miss — professionally or personally?Meet Sophia. She's a real estate agent and a mom - juggling school drop-off, three showings, a client call from the parking lot, and a hundred things still on her list. 📋 Somewhere, in the middle… | MoxiWorksMeet Sophia. She's a real estate agent and a mom - juggling school drop-off, three showings, a client call from the parking lot, and a hundred things still on her list. 📋 Somewhere, in the middle… | MoxiWorks
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Eric Elfman liked thisWe're excited to welcome Shaun Harkley to the MoxiWorks team! More coverage on this below. 👇Eric Elfman liked thisShaun Harkley will step into his new role at the tech firm next month. Plus, Zillow’s VP of industry engagement leaves after nearly 20 years at the portal. MoxiWorks #realestatenews #realestate #peopleonthemoveMoxiWorks adds sales exec; longtime Zillow leader departsMoxiWorks adds sales exec; longtime Zillow leader departs
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Eric Elfman liked thisEric Elfman liked thisAs we enter our next phase of growth, Shaun Harkley joins us as SVP of Sales starting Sept. 14, leading the charge on global sales execution and RISE adoption. RISMedia covers it here: https://lnkd.in/e9nP72u3MoxiWorks Names Shaun Harkley Senior Vice President of SalesMoxiWorks Names Shaun Harkley Senior Vice President of Sales
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Eric Elfman liked thisEric Elfman liked thisMeet the humans behind RISE — Product Edition. Same team that ships AI real estate agents actually want to use, fueled by an alarming amount of Diet Coke and beef jerky. 🍫🥤 Swipe to meet the crew (and their snack choices).
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Eric Elfman reacted on thisEric Elfman reacted on thisPune's Ruby community came together at MoxiWorks. 💎 This Saturday, we hosted our first community meetup at MoxiWorks Pune, and honestly, it was great to see the room full of developers, Rubyists, and tech enthusiasts. We had some really interesting talks around Ruby, Rails, AI, and more, along with plenty of conversations, networking, and a lot of knowledge sharing. What I enjoyed the most was seeing how easily everyone connected and the warmth with which the Moxi team welcomed everyone. A big thank you to all our speakers and everyone who joined us and made the morning so much fun. 🙌 A special shoutout to Jyotsna, Piyush, Lovina, Gaurav, Shubham, and Payal for all the work and support behind the scenes that helped make this happen. Also, thank you to Ben Spera, Michael Messig and Joe Hatfield for all the support and encouragement as we continue building stronger connections with the Ruby community in India. ❤️ Already looking forward to the next one! 💎🚀 #Ruby #RubyOnRails #RubyCommunity #Pune #AI #TechMeetup #MoxiWorks #PropTech #Software #Product
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Eric Elfman liked thisEric Elfman liked thisLooking forward to attending The Realty Alliance Marketing & Technology Leaders Conference in Chicago, September 1–3 with my colleague Brendon Meyer. There is a lot changing across real estate, from AI and shifting consumer expectations to how brokerages evaluate, adopt, and drive value from technology. I’m excited to spend a few days with leaders from across the industry, hear what is working, and share what we are building at MoxiWorks. If you’ll be there, I’d love to connect. Send me a message or find me in Chicago! #TheRealtyAlliance #RealEstateTechnology #MoxiWorks
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Eric Elfman reacted on thisI’m incredibly excited to share that I’m joining MoxiWorks as SVP of Sales, leading our global sales organization. I’ve spent the majority of my career in real estate and proptech, and after seeing RISE, it became clear that MoxiWorks is at a pivotal moment. This is a massive transformation for the company, built on a foundation that has been helping the industry’s best agents and brokerages win more listings, strengthen client relationships, and grow their businesses for years. What excites me about RISE is where we’re taking that foundation next: a modern, flexible platform designed to work within the broader brokerage ecosystem and adapt to how real estate is done across global markets. I’ve also been blown away by the collaborative culture at MoxiWorks and the trust Eric Elfman puts in his leaders and teams. I’m fortunate to be joining some people I’ve had the opportunity to work alongside before, while getting to know an incredible group of new teammates. I can’t wait to learn from them and build together. I’ll be at Blueprint, the RISMedia CEO & Leadership Exchange, and the LeadingRE Global Symposium. If you’ll be there, I’d love to catch up and talk about what we’re building. A huge opportunity ahead. Let’s go!Eric Elfman reacted on thisExcited to share some big news from the MoxiWorks team: MoxiWorks has named Shaun Harkley as Senior Vice President of Sales! Shaun joins us from Rechat and brings a wealth of real estate technology sales experience. He was also just named a 2026 HousingWire Rising Star. It's been great getting to work on this announcement, and exciting to watch MoxiWorks continue building out such a strong leadership team. Welcome to the team, Shaun, looking forward to all that's ahead! Full announcement here: https://lnkd.in/gytWg3gq #MoxiWorks #RealEstateTechMoxiWorks Names Shaun Harkley Senior Vice President of SalesMoxiWorks Names Shaun Harkley Senior Vice President of Sales
Experience & Education
Honors & Awards
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Lifetime Achievement Award
Legalweek Leaders in Tech Law, Law.com
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EY Entrepreneur of the Year - Emerging Technology 2002
EY
Organizations
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Make-a-Wish Foundation, Texas Gulf Coast
Board Member
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Rice Alliance for Technology and Entrepreneurship
Board Member
- Present
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