Isabel Rafferty Zavala

Linear + social = stronger campaigns. Former TikTok exec Tim Natividad (now at TelevisaUnivision) and Steve Ellis unpack the power of linear and social synergy. Watch more from #InsideThePeak here: https://para.mt/4eeTBvy

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📢 Announced today: TelevisaUnivision and Roku are teaming up to give advertisers a simpler, smarter way to connect with U.S. Hispanic audiences. With TelevisaUnivision becoming the exclusive reseller for Roku Media’s Spanish-language supply, advertisers can now tap a unified Hispanic audience segment powered by the Roku Data Cloud and TU’s Household Graph.  The result is precision targeting, meaningful scale, and premium environments across ViX360 and Spanish-language content on Roku. Learn what the partnership unlocks for marketers: https://lnkd.in/eXaPYVjQ #Roku #CTV #Streaming #Advertising #AdTech

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Live from the LG Ad Solutions NewFronts stage, Horizon Media with LG unveiled a next-gen CTV alliance—bringing the AI-native power of Horizon’s Blu platform together with LG’s rich ACR viewership data to deliver sharper targeting, seamless activation, and real-time measurement at scale. Domenic Venuto, EVP & Chief of Product & Data at Horizon, took the stage to spotlight the partnership: "Our collaboration with LG Ad Solutions combines the power of Horizon's Blu platform with LG's viewership data to transform CTV advertising. By creating a seamless and streamlined connection between audience intelligence and campaign execution, we're empowering advertisers with more strategic, measurable solutions in today’s fragmented media environment." With Blu as the brain and LG as the lens into real-time viewing behavior, advertisers now have a future-forward media toolkit that makes CTV the true center of gravity. Innovation doesn’t just meet scale—it measures it. #HorizonMedia

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After an energizing week at Cannes Lions, one thing was impossible to ignore: in a media landscape defined by fragmentation and transformation, culture and community remain the most consistent drivers of connection and growth. The TelevisaUnivision team showed up across 14+ stages – including Axios, Beet.TV, Ad Age, Stagwell Sport Beach, The Female Quotient – to highlight the ways we’re helping shape the next decade of brand-building. In every conversation, one question rose to the top: How are marketers REALLY showing up for the fastest-growing audience in America, and are they showing up in an authentic way that truly resonates with the community? Latino self-awareness is rising. Brand recognition is not. That’s the headline from the Hispanic Sentiment Study 2025, which launched in partnership with We Are All Human Foundation and Claudia Romo Edelman in Cannes. The data is clear: 77% of Latinos now recognize their positive contributions to American society—up from just 14% in 2018. Yet only 32.5% feel that brands reflect their values. This is the core tension of what we call the Recognition Recession—a disconnect between a community that’s more confident, capable, and economically vital than ever, and a marketplace that still too often overlooks or under-engages them. The business case is undeniable: $4.1 trillion in economic output—larger than the UK or India 70% of U.S. population growth 101% of labor force growth through 2033 Brands that treat Latino engagement as a once-a-year message or a DEI checkbox are already behind. The path forward is long-term, localized, and intentional—through cultural investment, co-creation, and in-language storytelling that respects the full reality of this audience. And there’s no better partner to lead that work than TelevisaUnivision.

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Great advertising starts with empathy. In this episode of The Executive Table, Michael Law, Chief Executive Officer of Carat, explains why brands need to think beyond transactions and focus on real human connection. He shares how context, timing, and thoughtful creative can make marketing feel seamless, relevant, and ultimately more effective. Watch Michael’s episode and explore more candid conversations on The Executive Table, Bloomberg Media Studios’ new video series spotlighting the leaders redefining the future of business: https://lnkd.in/e5DEVZfR

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CTV continues to evolve—and creative is leading the way. After an insightful session with ADWEEK and TelevisaUnivision, we’re breaking down the key lessons in our latest blog. Learn how today’s most effective CTV creative is being developed, deployed, and optimized. Read here ➡️ https://lnkd.in/e6wsFuxw #CTV #ConnectedTV #CreativeInnovation #Advertising #AdTech #StreamingTV #DigitalAdvertising

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Despite their significant impact, microinfluencers—those with fewer than 100,000 followers—face challenges when working with big brands, and coordinating large-scale influencer campaigns remains complex. To help brands tap into the potential of niche creators more efficiently, Omnicom-owned influencer agency Creo is launching a new tool within Omni. “We believe influencer marketing is becoming another media channel,” said Megan Pagliuca, chief product officer at Omnicom Media Group. “We’ve found that with these niche and rising influencers, the ROI is particularly high for brands.” Click here to read Lauren Johnson's piece in ADWEEK: https://lnkd.in/eQ_KR6Bk #AI #generativeAI #influencers #microinfluencers

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With 84% of CTV ad spend expected to be programmatic in 2025, TV listing data is more important than ever. Learn how these granular signals around content inform buying transactions and give brands confidence they're getting most from their CTV budgets. https://lnkd.in/exXYmsY5

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As brands and agencies brace for economic volatility, proactive steps are essential for ensuring media investments remain effective. From scenario planning and prioritizing transparency to competitive intelligence, it’s vital to prepare for varying economic conditions. Historical insights show that brands maintaining advertising spending fare better and recover faster. Marketing leaders must keep tone sensitivity in mind as consumers become more deliberate about spending. Adaptation is key. #MarketingStrategy #EconomicUncertainty #Advertising #BrandGrowth #MediaInvestments #Leadership #ScenarioPlanning

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‎Latest report released by agency research firm COMvergence has shown ‎@Omnicom’s OMD as the top-ranked U.S. media agency by billings, with $10.4 billion up 8.4% from 2023.‎‎ According to the report, the combined 2024 media billings of IPG media arm IPG Mediabrands and Omnicom Media Group would total $32 billion if the proposed acquisition of Interpublic Group (IPG) by Omnicom is finalised later this year. Read more: https://bit.ly/45jxLDl

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Smarter CTV buying starts now. Tubi is now directly integrated with Google Display & Video 360, giving advertisers a more efficient, cost-effective way to access our premium, brand-safe inventory. This integration unlocks key capabilities – like the ability to layer on PAIR and Google Audiences, and consistent genre targeting across every impression – for smarter targeting and better reporting. Want to learn more? Get in touch with the team → https://lnkd.in/dsnm9x77

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