About
Articles by Bruno
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54K followers
Experience & Education
Publications
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Why Tesla is Not a Car Company and What You Can Learn From Elon Musk
Forbes
See publicationWhen I was in business school, I learned that most companies were often not in the “business” they appeared to be. It is indeed comfortable to categorize a company’s business by its industry: transportation, financial services, manufacturing...etc.
But, if you truly want to understand a company’s direction and build an investment strategy that aligns with it, then -
Why Teams Fail
Forbes
See publicationSilicon Valley is bubbling these days. Uber recently raised $3.5B (that’s right, that’s B for Billions). Almost 60% of San Francisco’s houses are now valued above $1M (fewer than 20% were just a few years ago). And the US National Basketball (featuring major Golden State Warriors players) just came back from the olympics with a golden medal.
If you live in Silicon Valley right now, you’re driving to work to the tune’s of DJ Khaled’s famous hit song: “All I Do is Win”.....But.... -
Is Big Data in Big Trouble?!
TechCrunch
See publicationWe recently saw two critical developments in the big data and analytics space. Tableau (DATA) released earnings and missed their forecast by $0.05; their stock dropped 5 percent. Then Hortonworks (HDP) announced a revenue miss that sent the stock into a downward spiral.
What’s going on with the business intelligence (BI) and Hadoop space? Should we run for the hills, far away from the BI and big data space before it implodes?! -
The World Doesn't Need Another Tableau
VentureBeat
See publicationIf you’ve been following the market for the last week, I’m sure you’ve noticed it’s been a pretty rough week for tech stocks. Two stocks, in particular, were hit unexpectedly hard this past Thursday: LinkedIn Corporation (NASDAQ: LNKD) and Tableau (NASDAQ: DATA) lost close to half their value over the span of 48 hours.
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Silicon Valley Lies And Those Who Tell Them...
TechCrunch
See publicationI’ve been in the tech sector for more than two decades. I’ve worked at scrappy startups and global tech companies. I’ve read many books on entrepreneurship, from Steve Blank to Peter Thiel. They all have great lessons, but if you read the columns of online Silicon Valley publications or take the soundbites you hear at tech meetups as guidance, beware. There is a lot of sensationalism and oversimplification out there. Many sound great, but most are wrong.
Here are my three favorite…I’ve been in the tech sector for more than two decades. I’ve worked at scrappy startups and global tech companies. I’ve read many books on entrepreneurship, from Steve Blank to Peter Thiel. They all have great lessons, but if you read the columns of online Silicon Valley publications or take the soundbites you hear at tech meetups as guidance, beware. There is a lot of sensationalism and oversimplification out there. Many sound great, but most are wrong.
Here are my three favorite misconceptions:
Failure is great.
Steve Jobs is god.
The best startups are started by 20-somethings. -
The Top Tech People You Should Know
CRN Magazine
See publicationFormer Microsoft executive and business intelligence industry veteran Aziza joined AtScale earlier this year, and he's laying the groundwork for the big data startup's channel strategy. AtScale's software links widely used business analytics tools with Hadoop.
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Money is Gone. So is Driving...
Forbes
See publicationWhen Marc Andreessen wrote his famous “Software is eating the world” memo a few years ago, people might not have understood how fast the technology industry would progress. Of course, Nobel Prize winner Niels Bohr (Physics, 1922) had it right when he said, tongue in cheek, “It’s hard to make predictions, especially about the future.” Predictions are indeed a tricky business. Every December, we read the essays of wannabe predictors who have studied the patterns of the past to predict the…
When Marc Andreessen wrote his famous “Software is eating the world” memo a few years ago, people might not have understood how fast the technology industry would progress. Of course, Nobel Prize winner Niels Bohr (Physics, 1922) had it right when he said, tongue in cheek, “It’s hard to make predictions, especially about the future.” Predictions are indeed a tricky business. Every December, we read the essays of wannabe predictors who have studied the patterns of the past to predict the future. Most of them end up being wrong, either because their vision is too narrow in time or because, as science has shown, human overconfidence gets in the way.
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Why Marketing isn’t Marketing anymore
VentureBeat
See publicationWhen it comes time to hire a head of marketing, many of the tech entrepreneurs I’ve worked with and advised imagine bringing on someone who’s a master of SEO and A/B testing, who will drive millions of new visitors to their website. They may see a role for the CMO beyond this — perhaps they’ll ask their job candidates “How will YOUR marketing take advantage of big data...
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Advice: My startup adventure
GeekWire
See publicationAdmit it, you are dying to jump off and “do a startup.” Whether you are currently at Microsoft or at Amazon, you’ve been reading the crazy stories of entrepreneurs committing everything to a new idea in their desire to change the world.
I read the same stories. And my night time reading included the works of Steve Blank, Guy Kawasaki and Eric Ries. Luckily... -
Book: Drive Business Performance
Wiley & Sons
See publicationIn this groundbreaking guide, authors Bruno Aziza and Joey Fitts explain the competitive advantage experienced by organizations that create and manage a "Culture of Performance". This book is backed up by first-hand accounts from companies who are winning by building accountability, intelligence, and informed decision-making into their organizational DNA. The book provides a blue-print and a methodology that readers can use to take their organization to the next level.
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French
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German
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Sales
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Marketing
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Product
Native or bilingual proficiency
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Services
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Finance
Full professional proficiency
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