Abba Shapiro

NAB2025 was not what I expected. The biggest thing I noticed was lack of hardware. Cloud and NDI were everywhere. In fact, it was the year of NDI. The big legacy hardware vendors all had an NDI offering at various stages of development. “NDI compatible“ signs were everywhere. Everyone is asking for less upfront cost, more flexibility. You can’t always do that with traditional hardware. Even the big boys (think 3 and 4 letter networks) are adopting cloud. #cloudproduction #controlroom #cloudflex

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Not so super Frank C. seems to never get the facts straight. Let''s take the time to review his latest 'drivel' 🧱 FACT CHECK: Setting the Record Straight on “5G Broadcast vs ATSC 3.0” 1️⃣ “5G Broadcast is advancing globally while ATSC 3.0 struggles.” ❌False. ATSC 3.0 is deployed in more countries and more receiver types than 5G Broadcast. Fact: ATSC 3.0 is on-air across the U.S., South Korea, Jamaica, and Brazil (TV 3.0), with additional trials in Canada, India, Mexico, and multiple European markets. Meanwhile, there are no nationwide 5G Broadcast deployments anywhere—only isolated MNO pilots in Germany, Austria, and China. 2️⃣ “ATSC 3.0 can’t be received on phones.” ❌Completely outdated. Fact: ATSC 3.0 reception is active on feature phones, smartphones, tablets, USB-C dongles, gateways, and TVs from multiple vendors. The ecosystem includes Saankhya/Tejas, MediaTek, SiliconDust, and others—commercial hardware, not prototypes. 3️⃣ “5G Broadcast is the only global standard (3GPP).” ❌ Misleading. Fact: ATSC 3.0 is an ITU-recognized international broadcast standard (BT.2037, BT.1877)—same global recognition level as DVB-T2 or ISDB-T. ATSC 3.0 is also natively IP, fully interoperable with 3GPP systems (that’s the foundation of B2X – Broadcast-to-Everything). 4️⃣ “Release 18 feMBMS is a game-changer.” ❌Hardly. Fact: Release 18 adds incremental improvements—larger guard intervals, extended SFN support, and optional return path—but it remains dependent on operator spectrum and core integration. ATSC 3.0 already exceeds feMBMS throughput, spectral efficiency, and modulation flexibility, operating independently in broadcast bands and enabling one-to-many delivery without network load. 5️⃣ “Brazil will also implement 5G Broadcast to complement TV 3.0.” ❌ Blatantly false. Fact: Brazil’s SBTVD Forum explicitly rejected 5G Broadcast for terrestrial TV services. TV 3.0 is based on ATSC 3.0 physical layer technology. The separate MNO-led study on mobile use cases is not part of TV 3.0 and has no official adoption. 6️⃣ “India is aligning with 5G Broadcast.” ❌ Misrepresented. Fact: India’s D2M (Direct-to-Mobile) initiative is ATSC 3.0-centric, jointly developed by Prasar Bharati, IIT Kanpur, and Saankhya Labs. Government agencies recognize ATSC 3.0 as the technical basis for large-scale D2M deployment. 7️⃣ “ATSC 3.0 is its own worst enemy.” ❌Wrong again. Fact: ATSC 3.0 is the only broadcast system proven to deliver UHD, HDR, datacasting, emergency alerts, and IP services at scale—while converging with telecom and satellite systems in real deployments. The global momentum speaks for itself—ATSC 3.0 is the broadcast foundation for the connected world. 🔧 Bottom Line feMBMS is a network feature. ATSC 3.0 is a full system. ATSC 3.0 delivers broadcast-grade performance today—independent, interoperable, and global. The world isn’t “swimming against the current.” It’s following the current—and that current flows through ATSC 3.0.

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Thanks to tools like vMix, OBS, and compact capture cards, what used to require massive control rooms can now fit into smaller setups. As a broadcast engineer, it’s key to keep up with these evolving trends technology is moving fast, don’t get left behind!

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🎥 After more than a decade directing live broadcasts and livestreams, I’ve seen the technology—and the expectations—evolve dramatically. From early SD webcam streams to today’s multi-cam, 4K NDI-over-IP productions powered by NewTek - now Vizrt, vMix, and OBS, the tools have become incredibly powerful—and increasingly accessible. But one thing has never changed: 👉 Practice is the key to a seamless live show. Whether you're working with professional video switchers and audio interfaces or just using a Stream Deck and a solid webcam, every livestream benefits from testing, refining, and iterating. 💡 Don’t be afraid to try new formats, test gear under pressure, or go live with a smaller audience to build your confidence. Every challenge—sync issues, bandwidth drops, AV delays—teaches you something valuable. Today, livestreaming is no longer niche—it’s a core part of how we communicate, teach, sell, and lead. I put this short guide together to help creators at any level get started the right way. #Livestreaming #ContentCreation #VideoProduction #CreatorTools #LiveVideo #StreamingSetup #VideoMarketing #Livestreaming #VideoProduction #NDI #4KStreaming #Tricaster #LiveVideo

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When a voice artist tells me they have a high-end mic / interface / DAW... I'm usually very indifferent (yawn). vs. When a voice artist tells me they record in a Whisper Room , Studio Bricks, or even a home-made booth, they can record using Audacity and a USB mic for all I care. When recording voice overs - it's the environment that matters, not the mic and/or hardware. I pre-screen every voice artist that comes through the door, and audio quality is non-negotiable. #voiceover #voiceactors #voiceoveragency #voiceovercompany

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How to move AVID bins including metadata to DaVinci Resolve Moving bins and metadata from one application to another can be difficult sometimes. In this tutorial I will explain how to move bins including metadata from AVID Media Composer to DaVinci Resolve. https://lnkd.in/dWw7eKY9 And I have written a small freeware application, MetadataConverter which you can find here: https://lnkd.in/dKK5NBhN It helps you convert the .txt file from AVID to a .csv file for Resolve as described in the tutorial.

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Revolutionizing Media Production: Avid Partners with AWS to Transform the Industry Excited to share that Avid and AWS have formed a strategic collaboration to launch a groundbreaking cloud-based production framework at NAB Show 2025! This solution addresses critical industry challenges like rising costs and workflow complexity for film and TV production companies. The Avid on AWS framework offers: • Up to 40% reduction in operational costs • 60% faster deployment times through automated workflows • Remote access to global talent pools • Enterprise-class security and compliance • Rapid deployment of production environments in hours vs weeks Available through AWS Marketplace, this collaboration sets a new standard for efficient, global content production by eliminating operational burdens while maintaining professional management standards. #MediaProduction #CloudTechnology #Avid #AWS #FilmProduction #MediaInnovation #NABShow2025 https://lnkd.in/ggRKdreb

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What's happening in the photonics market? Check out the latest Following the Photons podcast to find out! It features some notable statistics, projections, and expert insights... LISTEN NOW--> https://bit.ly/4npGMlz Laser Focus World

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Exciting news for the broadcast industry! Read the press release below: https://lnkd.in/eHD8Gqzg Lawo and SMPTE have joined forces to launch the ST 2110 Practical Lab, a groundbreaking initiative designed to empower broadcast professionals with hands-on experience in IP-based media workflows. This collaboration provides a unique opportunity for engineers, operators, and technical teams to deepen their understanding of SMPTE ST 2110 standards and accelerate their transition to next-generation broadcast infrastructures. Key highlights of the ST 2110 Practical Lab: - Real-world, hands-on training with the latest IP-based audio and video technologies. - Expert-led created sessions tailored for both newcomers and experienced professionals. - Focus on practical skills to support seamless deployment and operation of modern broadcast systems. This initiative reflects Lawo’s ongoing commitment to education and innovation in the broadcast sector, ensuring professionals are equipped to meet the evolving demands of the industry. #BroadcastInnovation #SMPTE #Lawo #ST2110 #IPBroadcast #ProfessionalDevelopment

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