YouTube

Feeling so inspired after another #Brandcast, thanks to the brands, creators and partners who have made YouTube their home. For decades, the entertainment industry programmed shows based on formulas and focus groups, guessing at what would make an audience show up. At YouTube, we didn't wait for a focus group. We built a stage and empowered anyone with a story to find an audience. Today, YouTubers are the new stars and studios, making every cultural moment bigger. Whether it’s the Artemis launch, Super Bowl or the Oscars, fans come to YouTube to immerse themselves through the lens of their favorite creators. None of this happened by accident. For more than two decades, we’ve focused on staying one step ahead of how the world watches. Years ago we predicted people would want to watch YouTube on the biggest screen in their home so we invested in the TV viewing experience. Today, we’ve been #1 in streaming watchtime in the US for 3 years. We know that to keep viewers coming back, we have to build the best possible home for our creators. That’s why we’ve invested in the infrastructure they need to thrive, from pioneering the creator economy to scaling their reach with auto-dubbing to unlocking AI-powered video creation tools. For advertisers, the modern marketing playbook has been rewritten. How they build a brand and deliver performance has completely shifted. With YouTube, they can tap into trust, partner with creators to unlock huge ROI, and use the most advanced AI in the world to drive results like never before. On top of all of this: for the first time at Brandcast, we brought them an inside look into our new slate of YouTube-exclusive Creator Shows, all of which can be sponsored. The biggest names in media are officially recognizing YouTube as their primary network. A huge thank you to our host Trevor Noah, to Zara Larsson and Chappell Roan for unforgettable performances, to the creators and partners who joined us on-stage and in the audience, and to our amazing YouTube team who brought the show to life. The future of media is being built on YouTube, and the most exciting part is that we’re just getting started.

At U.S. #Brandcast, we unveiled a vision for a new era of growth for brands –one where trusted YouTube creators and the 𝗚𝗲𝗺𝗶𝗻𝗶 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 come together to build your brand and drive results across the entire consumer journey. 𝗧𝗵𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀: 💯 𝗧𝘂𝗿𝗻 𝗩𝗶𝗲𝘄𝘀 𝗶𝗻𝘁𝗼 𝗩𝗮𝗹𝘂𝗲: Partner with trusted YouTube creators to drive massive brand visibility without sacrificing the authenticity audiences crave. ✨ 𝗖𝗮𝗽𝘁𝘂𝗿𝗲 𝗜𝗻𝘁𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗜: Leverage Demand Gen and AI-powered solutions built to predict intent—allowing you to create and convert new demand in real-time. 🛍️ 𝗘𝘃𝗲𝗿𝘆 𝗦𝗰𝗿𝗲𝗲𝗻 𝗶𝘀 𝗮 𝗦𝘁𝗼𝗿𝗲𝗳𝗿𝗼𝗻𝘁: With seamless integrations and frictionless paths to purchase, YouTube drives sales across every platform and every way your audience watches. 🌍 𝗕𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗲𝗽𝗶𝗰𝗲𝗻𝘁𝗲𝗿 𝗼𝗳 𝗰𝘂𝗹𝘁𝘂𝗿𝗲: Join the creator-led conversations on YouTube where deep engagement meets cultural impact. Stop compromising between brand building and performance. Join us in The YouTube Era.

At last week’s Milken Institute’s Global Summit, I joined a panel about the future of the entertainment industry with moderator Julia Boorstin. We talked about how YouTube has a unique seat at the intersection of technology, the creative industries, and the largest creator economy ever to exist. That creator economy is booming and is incredibly entrepreneurial: right down the street from the most storied studios, YouTube creators are the new startups of Hollywood, employing hundreds of people. #MIGlobal