Headless CMS adoption is declining as teams move past the hype and evaluate what works in practice. So what’s real, and what isn’t? We break down 10 common myths about headless architecture — and what they mean for real-world decisions in this blog post: https://lnkd.in/eCF7m2vG
About us
The best companies run the web with WordPress VIP. Built on the flexibility and ubiquity of WordPress, VIP Content Management lets more content creators build more content for more audiences faster—and deliver it across their digital channels of choice. VIP Content Analytics makes working with data easy for those creators—giving them data-driven insights to focus their content strategy and prove ROI. Finally, everything is backed by VIP enterprise-grade scalability, security, and reliability—the platform for building and driving great digital experiences and growth for customers.
- Website
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https://wpvip.com
External link for WordPress VIP
- Industry
- Software Development
- Company size
- 51-200 employees
- Type
- Privately Held
Employees at WordPress VIP
Updates
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CMS decisions aren’t just about what works today. They’re about what you’re tied to tomorrow. For many teams, the real risk isn’t performance. It’s dependency on a single vendor’s roadmap, ownership structure, or shifting priorities. Long-term stability comes from architecture, governance, and control. That’s the lens platform decisions deserve. Curious how your current platform stacks up long term? Take our Longevity Assessment: https://lnkd.in/eDhmP_-A
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For Katie Couric Media, one insight changed everything. Newsletters were driving strong traffic, and there was an opportunity to deepen on-site engagement. Using Parse.ly to turn engagement data into action, the team introduced smarter article recommendations that help readers discover related stories across the site. The result was 100,000+ additional page views per month from internal traffic. The takeaway? As clicks matter less, attention matters more. When insights turn into action, engagement follows.
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At the INMA Media Subscriptions Summit, WordPress VIP and XWP brought together leaders from Daily Kos and Postmedia Network Inc. to explore how subscription strategies are evolving. The discussion raised thoughtful questions about legacy KPIs, loyalty signals, AI-driven discovery, and what “growth” really looks like across different media models. Sharing a few of the themes that came up ↓
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Modernizing public services shouldn’t increase risk. State and local CIOs are navigating shrinking budgets, aging infrastructure, and rising pressure to modernize securely. We’re proud to sponsor the California Public Sector CIO Academy (April 14–15 | Sacramento) — an invitation-only event bringing together senior technology executives and emerging leaders actively shaping digital government. If you’re attending, stop by our table to talk about creating secure, modern digital experiences for constituents. 🔗 Event details and speaker lineup here: https://lnkd.in/gb78ZyTD
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For creative teams like Ubisoft, working on unreleased titles and confidential projects, security isn’t optional. That’s what made WordPress VIP the right fit — a platform their security team could quickly trust, enabling studios to come onboard without hesitation. When security is this strong, it doesn’t slow teams down — it unlocks them. Hear directly from Ubisoft’s IT Manager, Tassia Miller, on why it mattered.
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For mission-driven organizations, your website isn’t just a website. It’s where supporters donate. Where members engage. Where campaigns gain momentum. But many teams are still working with platforms that slow publishing and make it harder to measure impact. That’s why more organizations are rethinking the foundation behind their digital presence. Learn how organizations are modernizing: https://lnkd.in/en3iDugj
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Digital journalism is evolving fast — from how stories are gathered to how they’re delivered and sustained. That’s why we’re excited to be back at ONA 2026, where digital leaders across the news ecosystem come together to shape what’s next for media. WordPress VIP has been proud to support the Online News Association conference for nearly a decade. It’s one of the few places where newsroom leaders, technologists, and platform teams can have honest conversations about the real challenges facing journalism today. This year’s discussions will explore: • Evolving trends in newsgathering and delivery • Community resilience • Protecting democracy in the digital age If you’re attending ONA, we’d love to connect and talk about what media organizations need from their platforms next.
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Digital publishing teams are navigating sustained change across monetization, AI-driven workflows, distribution, and platform complexity. Join leaders from VIP, Fueled, and The Independent — Alan Smodic, Phil Crumm, and Peter Barr-Watson — for a live discussion on what’s changing in publishing and how leading teams are responding in practical, scalable ways. April 14 | Register to save your spot: https://lnkd.in/e828Tc2Z
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AI in enterprise isn’t just one thing. It’s layered. In this clip, Jake Goldman, Partner at Fueled, breaks down how WordPress VIP is already using AI to improve day-to-day workflows and how the platform is built for what comes next. It’s not about chasing the latest tool. It’s about having an open, enterprise-ready foundation where AI can actually scale.