From institutions like Microsoft to businesses undergoing digital transformation like Beasley Media, why do brands hire 10up for web and digital projects?
10up
Technology, Information and Internet
We make websites, tools, and content management solutions using open platforms like WordPress and React. Part of Fueled.
About us
We make finely crafted websites, content management platforms, and other digital tools, doing our part to create a better web for enterprises like Microsoft, Disney, Google, Starbucks, and the State of California, with an emphasis on open source solutions like WordPress and React and cutting edge technologies like Generative AI. In 2023, we joined forces with Fueled, another leader in digital services with renown for digital product design and mobile application delivery, expanding and enhancing the ways we serve our clients. With 300+ experts in digital strategy and management, software engineering, user experience and interactive design, cloud infrastructure, SEO, data & analytics, AI, and publisher revenue optimization, we’re big enough to conquer any challenge, and small enough to care about every client.
- Website
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https://10up.com
External link for 10up
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Remote Worldwide
- Type
- Privately Held
- Founded
- 2011
- Specialties
- WordPress, PHP, HTML / CSS, Strategy, JavaScript, Web Design, User Experience Design, Content Management, React.js, AWS, Elasticsearch, SEO, and Programatic Advertising
Locations
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Primary
Get directions
Remote Worldwide, OO
Employees at 10up
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Jake Goldman
Founder of 10up, now Partner @ Fueled + 10up, a 300+ person global digital agency that makes finely crafted websites, apps, and digital tools using…
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Ihor Vorotnov
Engineering Manager, Web Applications
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Thorsten Ott
Managing Director Cloud & Managed Services, VP of Systems Engineering at 10up
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John Eckman
CEO at 10up
Updates
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Our company is evolving the way we approach SEO for the AI era. Worth a read. 🧠
Online search is changing — fast. AI-generated answers from Google, ChatGPT, and Perplexity are transforming how people find and trust information online. Increasingly fewer users are clicking through to websites. Instead, they’re getting answers directly from AI — summaries, lists, and recommendations that bypass traditional links entirely. At Fueled, we’ve been tracking this evolution closely. Our new whitepaper, From Engines to an Ecosystem: Generative AI and the Future of SEO, explores what this means for modern marketing teams — and how to respond strategically. What’s inside: 🔍 Why zero-click search is accelerating — and what it means for your funnel 🧠 How AI models choose what to surface 🛠️ What technical factors still matter — and what’s becoming irrelevant 📈 How to begin measuring how AI is reshaping your traffic and brand perception 🌐 Why we’re moving toward Search Ecosystem Optimization — and how to lead that shift The whitepaper is available on our site in PDF and ePub formats. 📄 https://lnkd.in/g6DTTGyb
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Californians deserve transparency they can act on. Working alongside CalMatters and Cal Poly, we helped build DigitalDemocracy.org—an unprecedented platform that uses AI, headless WordPress, and Elasticsearch to make government data accessible, searchable, and digestible for voters, journalists, and policymakers. 🕵️♀️ Digital Democracy brings clarity and transparency to the complexity of state governance—with a future-forward tech stack and thoughtful design that puts users first. We’re proud to partner on projects that raise the bar for civic technology and transparency. Learn more: https://lnkd.in/gKY_zrW5
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Open source contribution is core to our mission at Fueled+10up—and the future of WordPress. Joe McGill, Associate Director of Engineering, joined Do the Woo to talk about leading performance improvements in WordPress 6.8, and why supporting first-time contributors is key to sustainable innovation. Highlights include: 🚀 Performance enhancements in WordPress 6.8 🌱 How new contributors are making an impact 🤝 The role of mentorship in open source success Listen to the conversation: https://lnkd.in/gG4DCD4U
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We’re thrilled to celebrate a win at the 2024 Webby Awards: Harvard's T.H. Chan School of Public Health has taken home the People’s Voice Award in the Websites and Mobile Sites – School/University category. Congratulations to the incredible Harvard T.H. Chan School of Public Health team—and to the entire team who worked on this project. We’re proud to have been part of bringing this impactful, mission-driven digital experience to life.
It’s web awards season, and once again, we’re thrilled to share two Fueled+10up projects and clients recognized in the 29th Annual The Webby Awards. 🏆 🧑💻 Microsoft Research is an Honoree in the Websites and Mobile Sites - Business Blog/Website category. We’ve worked with Microsoft Research for a decade, most recently redesigning and building its Webby-recognized site and co-creating generative AI-powered experiences. 🧑🎓 Harvard’s T.H. Chan School of Public Health is nominated for a Webby Award for Websites and Mobile Sites - School/University. We partnered with Wide Eye, who harnessed their expertise in public sector digital strategy, while our team spearheaded engineering and delivery. ✋ Vote in the People’s Choice Award for the Harvard project here: https://lnkd.in/gSpznM-r These awards follow a long history of recognition at the Webby’s, including 4 nominations last year, and a high of 7 recognitions in 2021. Let’s make an award-worthy project together: 10up.com/contact
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The challenge: efficiently explore and ship generative AI features that drive engagement and productivity for one of the world’s most influential entertainment publishers. When the media company behind dozens of brands, including Rolling Stone and Variety, wanted to bring Artificial Intelligence to their digital publications, they came to us to collaborate. Using ClassifAI, our open source AI toolkit for WordPress, we rapidly developed and released features like smart 404 pages, improved taxonomy management and cleanup, a UI to control prompts for each feature, and granular user and role-based access controls. Learn more about this forward-looking collaboration: https://lnkd.in/dk5nXNVs
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WordPress democratized web publishing. Can integrating it with self-hosted AI democratize AI-powered web content management? With the latest update to ClassifAI, we’re bringing self-hosted AI to WordPress—empowering website owners to run AI models on their own infrastructure. No API fees. No external data sharing. Just WordPress and AI, each working together on your terms. Our Associate Director of Open Source Engineering, Darin Kotter, shares the journey of integrating Ollama and the potential implications for AI in WordPress. Read more: https://lnkd.in/gvJuGyrt
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We're excited to welcome three new leaders to Fueled+10up. A special welcome to Peter Slutsky, whose decade at Automattic included helping scale the enterprise business at WordPress VIP—a platform and partner we’ve proudly built on for over a decade. His insight into open-source CMS at scale and longstanding collaboration with 10up makes this a full-circle moment. Meet the newest members of our leadership team:
At Fueled, we know that great outcomes start with great leadership. Over the past few months, we’ve welcomed three accomplished executives who bring the kind of experience, perspective, and vision that will help shape our next chapter. Ryan Martin joins as Chief Financial Officer, bringing two decades of financial leadership in high-growth, investor-backed organizations. His expertise in M&A, operational efficiency, and long-term financial strategy will help us scale with intention. Chris Whaley comes aboard as Vice President of Client Strategy, with more than 20 years of experience guiding digital transformation across Fortune 100s, startups, and government. He brings a strategic, client-first mindset to every engagement. Peter Slutsky also joins as Vice President of Client Strategy, drawing on a rare blend of political, public sector, and enterprise experience—including a decade at Automattic, where he helped lead WordPress adoption across major government agencies. Their arrival reflects our continued investment in top-tier talent—and the momentum behind our work. We’re building a team ready to meet the future of digital head-on, and we’re just getting started. 🔗 https://lnkd.in/gGj5WBjR
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Proactive website health monitoring using a handful of fragmented, third-party tools that weren’t purpose built for our processes and standards was a pain—so we built our own. Fueled+10up’s Monitor was designed to solve these challenges: ⚙️ Reduces reliance on costly third-party tools 🔍 Provides a unified view of site health across projects 📊 Streamlines monitoring for teams and clients A structured, scalable approach to site oversight improves both efficiency and reliability. Learn why we developed Monitor: https://lnkd.in/gE4Dj6HM
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10up reposted this
After ~2 years of the 10up & California Cradle-to-Career Data System teams working together (remotely), I was finally able to meet our core stakeholders in person today to help celebrate the launch of the Data Stories site feature. The first Data Story — Pathways to College in California — explores a series of data visualizations that show student transitions from California’s public high schools to California public colleges and universities and into the workforce. As a lifelong Californian (with two kids in CA's public university system), I am proud to be part of the multi-department / multi-vendor team to help bring this to life, providing transparency and utility of important data.
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