Set your online business up for success with thorough research and a sharp focus on trends and strategies. Our goal is to empower you to do your own product research, so you can stay ahead of trends and competitors — and carve your own profitable niche in the rapidly evolving world of ecommerce. Future-proof your store and read our guide to the best products and strategies for 2025: https://lnkd.in/guwts3_a
Woo
Software Development
San Francisco, CA, California 39,847 followers
Woo is the maker of WooCommerce, the open-source ecommerce solution built on WordPress.
About us
Woo is the open-source ecommerce platform built on WordPress. We've helped millions of merchants build successful businesses for the long term. Get everything you need to launch an online store in days and keep it growing for years. From your first sale to millions in revenue, Woo is with you.
- Website
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https://woocommerce.com/
External link for Woo
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA, California
- Type
- Privately Held
Locations
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Primary
Get directions
San Francisco, CA
San Francisco, CA, California 94305, US
Employees at Woo
Updates
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Our partner Avalara has a wealth of information about tariffs, including this insightful post that breaks down the topic with some key takeaways. Avalara is running a weekly webinar series every Tuesday to help you navigate the complexities of global tariffs, duty rates, and trade regulations. They’re also updating their blog with regular posts to dive deeper into what #tariffs are and how they work. Read their blog to learn more: https://lnkd.in/gS-SHsM5
These days, it’s nearly impossible to avoid the topic of tariffs. New to #tariffs or unsure of their effects on you or your business? Look no further. Click through for key takeaways on tariffs.
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Woo did a complete 180 on our approach to AI support. Our Chief Customer Officer Job Thomas wrote about how we transitioned away from deflection-first thinking to an AI strategy that actually improves the customer experience. Read his blog post to learn more: https://lnkd.in/gVyZnixg
How Woo flipped the script on AI support to make the customer experience better. AI is not about how to do more with fewer people at a lower cost. It’s a trap many companies fall into, and WooCommerce was no exception. When we first implemented our AI tools, our primary goal was deflection: reducing ticket volume, cutting costs. But we learned that approach was leading us down the wrong path. As Chief Customer Officer, I spend every day thinking about what actually makes our customers feel supported. It’s not canned replies or sending our customers down rabbit holes. That’s why we’ve completely shifted our approach to AI. Today, the guiding question behind every AI decision we make is simple: Does it make the customer experience better? From rethinking our docs, to building a more transparent path to human support, to training smarter, more accurate AI assistants—this shift has transformed how we support our community. I wrote a blog post about our journey and what’s next for Woo’s support experience. #customersupport #customerexperience #cx #support #ai Read more:
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In the depths of a harsh winter, a brave dog named Yogi found a bagel. But it was frozen in the ground below a blanket of ice. A miracle, cruelly out of reach. Heartbroken but unbroken, Yogi’s resilience touched us all. So Woo teamed up with our friends at ZippyPaws to send him some toys and goodies, in the hopes of cheering him up. Stay strong, Yogi.
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If your business isn’t on YouTube yet, you’re missing a huge opportunity to grow. YouTube is more than a video platform — it’s a search engine, a traffic driver, and could even become a revenue stream. With the right strategy, it is a powerful channel for connecting with your audience and boosting your brand. We put together a guide that walks you through launching and growing a successful channel, from video SEO to building an engaged community of like-minded people. Read our blog post to learn more: https://lnkd.in/g9HwrFTJ
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Ready to switch from Shopify to WooCommerce? Get flexibility, custom checkouts, and pay only for what you need. There are so many reasons why WooCommerce is a better choice for businesses of all sizes and industries. For one, you have full control over your website. Because WooCommerce is an open source platform, you own the code and can modify it to your heart’s content. With Shopify, you’re essentially leasing space on another provider’s platform. Learn more about how to seamlessly migrate from Shopify (and why you should): https://lnkd.in/ebCSw_Gc
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Affirm Payments for WooCommerce is now available in the UK. 🇬🇧 We’re thrilled to announce that we’re expanding our partnership with Affirm, the payment network that empowers consumers and helps merchants drive growth. WooCommerce merchants in the UK can now seamlessly integrate Affirm, and offer their customers flexible, customizable payment options at checkout. Read the press release: https://lnkd.in/eTbSYNnp
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Your email list is one of the most valuable marketing assets you can build. You can’t rely on your website visitors to just keep coming back on their own — you need a direct, reliable way to reach them. That’s where email marketing shines. Discover how to tap into this low-cost, high-ROI channel, and how to start growing your email list: https://lnkd.in/g3h2s3RW
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Started from the basement, now we’re here. Brodo Broth Company’s ecommerce journey started small and scrappy, fulfilling orders out of a 300-square-foot basement. Today, they’re shipping their bone broth all across the US, and processing about 10,000 orders per month. Sometimes, the best business decisions are simply based on what your customers are asking for. As Brodo’s CEO Andrew Garner candidly puts it, “It’s nice to feel wanted.” When their email inbox was flooded with customers asking if it was an option to order their broth through the website, they knew there was demand. The next step was making it happen. Watch our full interview to see how Brodo quickly outgrew their basement origin story, and became the ecommerce powerhouse they are today: https://lnkd.in/gwGwZXuD