Automattic

Next stop: Kraków, Poland! 🇵🇱 Next week is WordCamp Europe 2026, the largest annual WordPress gathering in Europe. With its medieval architecture, vibrant culture, and incredible culinary scene, Kraków is both a new WordCamp destination and the perfect place to celebrate the all-new WordPress 7.0. From June 4–6, you can expect: 🔹Not one, but two Automattic booths 🔹Product demos and the teams behind WordPress.com, WooCommerce, Jetpack, Pressable, and more 🔹Sessions and panels from our leaders, builders, and innovators 🔹Locally sourced swag, giveaways, and surprises 🔹And a keynote from Matt Mullenweg to bring it all home WordCamp Europe kicks off with Contributor Day. From there, it’s two packed days of programming dedicated to the world’s largest CMS and the power of open source. WordCamp Europe is the first WordCamp since the release of 7.0, so this one’s particularly special. The world’s largest CMS is evolving fast to become AI-native, but one thing never changes: the incredible community that powers it. We can’t wait to see friends, old and new, across skill levels, brands, and backgrounds. 👉Snag a ticket and see the schedule:  https://lnkd.in/e87DtAQs  👉Plan your panels with our new WordCamp Agent: https://lnkd.in/evYYCU3y

Who should control the world’s most powerful technology?   Mary Hubbard, Executive Director of WordPress, heads to SXSW London next week to tackle one of the biggest questions facing the open web. She speaks on the panel, “Open Models, Open Future,” alongside Joe Spisak, VP of Product and Head of Open Source at Reflection.Ai, and moderator Niall Firth, Executive Editor, Newsroom at Massachusetts Institute of Technology Review. Panel details: 🌎Tuesday, June 2 🌎4:15–4:45 PM BST 🌎Protein Studios (Stage 1) in Shoreditch, East London With 20 years in the industry and a deep commitment to open source, Mary brings a perspective that's equal parts practical and visionary. Whether you'll be at SXSW London or following along from home, this is a conversation worth tuning in for! 🎟️ Get your pass: https://lnkd.in/e_bk2Fms  🎟️ Mary’s Session details → https://lnkd.in/eQAQRidf We’ll keep our global audience posted on how to tune in virtually. 💙

23 years ago today, WordPress launched and changed what it meant to publish on the web. What started as a blogging tool became the infrastructure for nearly half of the internet. Happy birthday, WordPress!

"The ideas will always matter.” That was just one of many standout moments from digital art pioneer Robert Hodgin in conversation with our design co-lead, Pablo Honey, at last night’s dev/ai/nyc event at our NoHo Space in downtown Manhattan. 🗽 Robert's work has defined the field of generative art—from building the default iTunes visualizer for Apple, to pioneering flocking simulations and interactive installations, to co-founding Rare Volume. In their unfiltered conversation on art in the age of automation, he and Pablo traced their creative journeys from Flash and RISD to Houdini and Touch Designer. They also looked ahead to what AI means for artists, agencies, and the next generation of creatives. It was one of our most insightful applied AI events yet! 🍎Here are some of our favorite snaps 🍎Watch the full conversation:  https://lnkd.in/enwB8kZt  🍎And we’ll see you at the next one in June!

Heading to Kraków, Poland, for @WordCamp Europe? We’ve built something new to help you make the most of it. Say howdy to the WordCamp Agent. 🇵🇱 The full #WordCampEurope schedule has 60-plus sessions across tracks covering @WordPress, AI, and more. Planning your days in advance is worth the effort. To make that effort easier, one of our Automatticians—Artur Piszek —built WordCamp Agent: a Telegram Messenger bot designed to help attendees navigate the event, plan travel, discover sessions, and get personalized recommendations. The agent is tailored to you, including accessibility needs. And it was built entirely without code, just by publishing skills and instructions on a WordPress.com site. 🏰Swipe through the slideshow to learn more! 🏰 👉Try WordCamp Agent: https://lnkd.in/evYYCU3y 👉Browse the full #WCEU26 schedule: https://lnkd.in/e87DtAQs

Cue the jazz: WordPress 7.0 is officially here! A massive milestone for the open web ecosystem, and we are incredibly proud of the teams who made it happen. Shoutout to the 99 Automatticians who contributed across the board and drove 1027 changes in 7.0, helping shape the future of the platform.

Howdy, NYC! 🍎 We’re just two days away from the next installment of dev/ai/nyc at our NoHo Space and we can’t wait to see you there. This Thursday, May 21, digital artist and Rare Volume co-founder Robert Hodgin joins our Creative Director Pablo Honey for a live fireside chat. Together, they will pull back the curtain on computational aesthetics, generative art systems, and how the role of the creator is shifting alongside AI. It’s a perfect opportunity to get inspired, talk the future of the open web, and connect with local researchers and builders over drinks, light bites, and good tunes. As always, it’s free to attend. But spaces are filling up fast! 🎟️Reserve your free spot: https://lnkd.in/e5QhebNH 🎟️

From idea to public launch in just a few weeks! Our team built "Clips" during Automattic’s #RadicalSpeedMonth to bring AI-powered video creation directly into the WordPress editor. With this new experimental feature, you can transform text posts into engaging, short-form vertical videos with a single click. The editor automatically generates a 9:16 video complete with your headline, cinematic visuals, and a clear call-to-action and saves it straight to your media library in about sixty seconds. The early preview is live today for WordPress.com Premium (and higher) plans, and is coming soon to Jetpack AI and Complete subscribers. Check out the work from the team below to see how it works. 👇

Hey hosting affiliates, have you noticed a shift in your traffic this year? You’re not alone. Recent data shows that 71 percent of monitored affiliate sites have experienced ranking declines, with many seeing drops of 30-50 percent. Templated lists and AI-generated roundups are being deprioritized in favor of content built on firsthand product experience. If you want to recover and grow the visibility of your WordPress, WooCommerce, or Jetpack affiliate posts, it is time to pivot. In our latest Automattic Affiliate blog post, we break down how to adapt to these changes. We discuss: 🌐 Adding Real Experience: Using original screenshots, real workflows, and specific data to prove you have used the product. 🌐 Strengthening Credibility: Why author bios and external expertise signals are no longer optional for ranking. 🌐 Consolidating Content: How merging thin, overlapping pages into deep, authoritative resources creates a stronger signal of relevance. Check out the full guide here: https://lnkd.in/eP9trsQb 

New York City, it’s about that time again! 🗽 The next dev/ai/nyc is around the corner, and this time we open the doors at our NoHo Space to focus on the fascinating friction between code and creativity.  On Thursday, May 21, join Robert Hodgin, co-founder of Rare Volume and a pioneer in generative art and computational aesthetics, and Pablo Honey, Creative Director at Automattic. In their fireside chat, they’ll explore how AI and emerging tools serve as a new kind of "digital brush" for building expressive products, and how the human-technology relationship is shifting. What to expect: 🍎An exploration of how machine intelligence builds more expressive, human-centric products 🍎 Golden hour drinks, light bites, good music, and even some exclusive merch 🍎 A chance to connect with the builders and thinkers shaping the open web Event details: 🗽Automattic NoHo Space 🗽Thursday, May 21 🗽Doors @ 5:30 p.m. ET  🗽Fireside chat @ 6:00 p.m. ET Our gatherings have consistently been standing-room-only. Entry is free, but space is finite. 🎟️ Secure your spot: https://lnkd.in/e5QhebNH