Happy #NationalVinegarMonth 🎉 In honor, we're revisiting this conversation between our Chief Merchandising and Marketing Officer, Sonya Gafsi Oblisk, and Kosterina founder Katerina (Katina) Mountanos. In this episode, Katina — a certified olive oil sommelier — shares what actually makes olive oil exceptional, before pivoting to one of our Top 2026 Food Trends, "Very Vinegar," and what's exciting her about this new exploration of flavor and wellness. 🎧 Give this one a listen (or a re-listen!) via the link below or wherever you stream your podcasts. #BeyondTheBoard #VeryVinegar #TeamWFM
In the latest Beyond the Board episode, I sat down with Katerina (Katina) Mountanos, founder of Kosterina, to talk about what defines quality olive oil and how those details show up for customers in both taste and value. Katina built her brand around a clear point of view: how a product is grown, harvested, and handled matters. From early harvest timing to milling within hours, these aren’t just production choices — they directly impact flavor, nutritional integrity, and ultimately what a customer experiences at home. For me, this reinforces an important part of how we think about our role at Whole Foods Market. Our job isn’t just to put products on the shelf; it’s to do the work behind the scenes to ensure they meet our standards for quality, while also delivering a great product customers can trust. Katina’s story is a great example of what it looks like to stay disciplined on the fundamentals: clean ingredients, thoughtful sourcing, and a clear connection to purpose at scale. It’s a conversation that might just change how you think about olive oil the next time you reach for it. Listen to the full episode of Beyond the Board to learn more. https://lnkd.in/eaxCW7w3