What a beautiful way Matt Rodbard captured our sourcing trip to the Basque Country with our partners at Conservas Ortiz. He has a way of turning a sourcing trip into a story about purpose, culture, sustainability, and the people who bring it all to life. Proud to share this one with Julia Merid, Carrie Brownstein and Veronica Delia. 🎙️ 🎣 🛒 🌎 #teamwfm LISTEN: https://lnkd.in/eRnrtt94
We released a really fun episode today. We traveled to Ondarroa, a fishing port in the Basque Country of northern Spain, and followed a team of Whole Foods Market buyers and sourcing experts to find out how they interact with partners at the source—in this case, the legendary Spanish tinned seafood producer, Conservas Ortiz. It was fun to share the mic with AnaMaria Friede, MBA, Julia Merid, and Carrie Brownstein. Thanks to Veronica Delia at WFM. We covered some ground: ✔️ What does a Whole Foods buyer actually do, especially when meeting with partners in the field? 🛒🌎 ✔️ Who decides which olives go in the olive bar? 🫒 ✔️ Ortiz allowed us to record their tuna and anchovy production. Cameras and phones and zipped up, but not audio equipment. It’s a remarkable process. 🎣 ✔️ Sustainable seafood practices is lead by data. But what’s does that look like in a busy factory? 📊 LISTEN: https://lnkd.in/eRnrtt94
