21 Companies Partner with Mad Agriculture for Wilding Regenerative Agriculture Framework

Flagging the inspired design and support for Demonstrating that movements are made through irresistible art, beauty, consciousness-raising, interdependence and impact. Big fat intersection in that regenerative Venn diagram. Growth edges, margins. (Most proud of how) Mad continues to flower as a rich innovation hub, catalyst, compassionate provocateur, steeped in deep agronomic fidelity that transcends culture, economics and ecology. (Ask Elizabeth Candelario to tell you about the interplay of metrics, video narrative and bird song recordings at her Google Food Labs presentation.) This is (an important part of) what transition looks like.

What strikes me most about Monday's collaborative campaign launch across all these amazing brands and Whole Foods Market is this: these 21 companies are funding restoration work that isn't in their supply sheds. Not yet, anyway. They're doing it because they understand that healthy ecosystems aren't a nice-to-have — they're fundamental infrastructure for supply chains. Over the past two decades, I've had the privilege of working with food and beverage brands and retailers not just to drive regenerative agriculture adoption on farms, but to help communicate that story to the public. I believe the marketplace is ready for something more comprehensive than sourcing commitments alone can address. Companies want to help rebuild the natural systems that food depends on. They just need a framework ambitious enough to get it done. Wilding is that framework. The Wild Grid is that vision. And this coalition is proof that pre-competitive collaboration — acting beyond your own supply chain for the health of the whole — is possible. Proud to be part of this, and super grateful to all the brands that stepped up to help fund it. #WeAreWilding Caitlin Leibert Nijia Zhou Taylor Clayton Kristie Cerutti Carolyn Gahn Jane Black Paloma Lopez Julia Person Ryan Vroegindewey, PhD Lindsay Philpott Ilana Wayne Stacia Betley Chris Edmonds Paul Lightfoot Annalina Kazickas Camilla Ruth Marcus Megan Ray, MBA Rocio Bermudez Pose Briana Buckles

Adams Group is a proud supporter of Wilding! - an initiative from Mad Agriculture that just launched a White Piper on their 3-year pilot in Wisconsin's Driftless Region. Our Director of Sustainability Taylor Clayton says it best, "The part of this initiative that stuck with me most isn't the data, impressive as it is. It's the distinction between wilding and rewilding. Rewilding imagines landscapes without people. It's a compelling vision in the right contexts, but it's not a framework for feeding a growing world. The land we need to protect is also the land we need to produce from. Any serious approach to biodiversity and ecosystem health has to start from that reality, not work around it. Wilding! does that. It works with farmers, targets acres that are already losing money, and builds connected native habitat into the margins of working landscapes. The ecological outcomes are promising, the financial logic holds, and it doesn't ask anyone to choose between conservation and food production." Read more below. 👇

The team at Mad Agriculture just published a white paper on its Wilding! initiative and it's worth a read! The part of this initiative that stuck with me most isn't the data, impressive as it is. It's the distinction between wilding and rewilding. Rewilding imagines landscapes without people. It's a compelling vision in the right contexts, but it's not a framework for feeding a growing world. The land we need to protect is also the land we need to produce from. Any serious approach to biodiversity and ecosystem health has to start from that reality, not work around it. Wilding does that. It works with farmers, targets acres that are already losing money, and builds connected native habitat into the margins of working landscapes. The ecological outcomes are promising, the financial logic holds, and it doesn't ask anyone to choose between conservation and food production. Adams Group is proud to be a supporter of the pilot behind this work!

Hear from our attendees at the Recipe Day 🌱 In this short interview, one participant reflects on the importance of legumes and traditional crops that consume less water and thrive in Jordan’s dry climate. She highlights how reviving these foods supports climate-smart agriculture, preserves food heritage, and reconnects us with the sustainable practices of past generations. What traditional crop or dish should we bring back? 👇 #FoodHeritage #ClimateSmartAgriculture #FoodSecurity #Legumes #NUSTALGIC

Delighted to be working with Bord Bia - The Irish Food Board on the Organic Sector garden at this year’s special 20th anniversary of Bord Bia Bloom - June Bank Holiday weekend in the Phoenix Park. This year, Bord Bia’s Organic Show Garden, Nature in Balance, will bring the story of organic farming and food to life through a beautiful immersive space designed by award-winning garden designer Linda McKeown. Across the five days of Bloom, the garden will become a live storytelling platform — with conversations, cooking demonstrations, farmer voices, biodiversity discussions and seasonal food experiences centred around a farmhouse table. Visitors will have the chance to meet the people behind Ireland’s organic sector and hear directly from farmers, producers and experts working on the ground every day. Organic farming is one of the most important conversations happening in Irish food right now — from soil health and biodiversity to flavour, sustainability and future farming opportunities — and Bloom is the perfect place to bring these stories to over 100,000 consumers in a tangible and engaging way. Looking forward to helping bring this wonderful garden and programme to life over the coming weeks 🌱 #BordBiaBloom #Bloom2026 #OrganicFarming #IrishFood #Sustainability #OrganicIreland #AgriFood #FoodStorytelling #NatureInBalance

Next week, Driscoll’s CEO Soren Bjorn joins WSJ Global Food Forum for a conversation with The Wall Street Journal journalist Ben Cohen on what it takes to grow berries year-round in a more volatile and complex world. The discussion, “Driscoll’s Mission To Create a Sturdier Berry, Year Round,” will explore the global forces reshaping fresh food from changing weather and labor pressure to trade uncertainty, supply-chain complexity, climate-resilient crops and helping independent farmers remain profitable. COURTESY GIFT LINK: Read Ben Cohen’s 2024 Wall Street Journal feature on Driscoll’s, “Why America’s Berries Have Never Tasted So Good,” which takes readers inside our pursuit of better berries through flavor, breeding, consumer insight and innovation. 👇 🎁 https://lnkd.in/g9fg7v3x #WSJFood #GlobalFoodForum #Driscolls #Agriculture #ClimateResilience

The future of wine is being written in the vineyard and in Paso Robles, that future is increasingly Regenerative Organic Certified®. This recent story from Paso Robles highlights something truly remarkable: six ROC™ wineries coming together with a shared vision of making Paso Robles the first all-ROC™ wine region in the world. From collaborative media tours to a collective commitment to soil health, biodiversity, animal welfare, and social fairness, this is what movement-building looks like. At the Regenerative Organic Alliance, we believe wine has a unique ability to connect people to place, stewardship, and story. The leadership emerging from the Paso wine community shows how regenerative organic agriculture can strengthen not only ecosystems, but also regional identity, collaboration, and consumer trust. A huge congratulations to the wineries and leaders helping pave this path forward including; Tablas Creek Vineyard, MAHA ESTATES, Booker Vineyard, Robert Hall Winery, Halter Ranch, Le Cuvier Winery and the broader Paso Robles wine community. 🍷🌱 Read the full story on Tablas Creek blog #RegenerativeOrganicCertified #ROC #RegenerativeAgriculture #PasoRobles #OrganicWine #SustainableWine #WineIndustry #RegenerativeOrganicAlliance (blog.tablascreek.com)

One of the most overlooked sustainability costs in floriculture happens after the flower is already produced. In this episode of The Bloom Show, Jelle Posthumus  and Hugo Cifuentes  of United Selections - Breeding a Colourful Future  discuss why breeding decisions have long-term operational and financial implications across the floral supply chain. A major focus of the conversation is disease resistance—particularly around issues like botrytis—and how more resilient varieties can reduce:  ➡️ Product rejection rates ➡️ Waste throughout the chain ➡️ Financial loss from damaged inventory ➡️ Operational inefficiencies from farm to retail The discussion also highlights how sustainability and profitability are increasingly interconnected, especially as retailers, florists, and consumers continue asking deeper questions about sourcing, production, and environmental impact. One important takeaway: The strongest sustainability solutions often begin long before the flower reaches the market. 👉 Watch the full episode on The Bloom Show YouTube channel — link in comments!  🔔 Subscribe for more floral industry insights and business conversations. 💐 This insightful episode is made possible by United Selections - Breeding a Colourful Future !  #FloralIndustryInsights #TheCollaborationSideOfFlowers #NewBloomMedia #TheBloomShow #UnitedSelections #Floriculture #FlowerBreeding #Sustainability #BloomTogether

What happens when a winery stops thinking only about wine? At Weingut Geyerhof, a family estate dating back to 1135, vineyards exist alongside cattle, bees, crops, horses, and hedgerows in a living ecosystem shaped by more than 13 generations of adaptation and resilience. In our latest episode, Josef Maier shares why biodiversity is not a trend for him, but a practical response to the future of farming. A fascinating conversation on monoculture, family legacy, organic farming, and what it means to care for land that has been in your family for nearly 1,000 years. Now live on The Wine Resistance. 🍷 https://lnkd.in/eYG7E5cz #thewineresistance #Geyerhof #austrianwine #biodiversity #organicfarming