Superconnector Studios

We're proud to see our logo alongside our AB InBev Justice League collaborators, and prouder still of our friends and clients (in that order) at AB/InBev around the world for achieving Cannes Lions International Festival of Creativity's Marketer of the Year for an unprecedented third year in a row!! Cheers! 🍻

Client to Hollywood Agent: "You earn 10% for making a 10 minute phone call?!?" Agent to Client: "Yes, because it took me 10 years to become the person who could make that call." Note: We at Superconnector Studios are neither agents nor in the 10% commission business; but the moral of the story holds. 10 years... Thank you to Brittaney Kiefer and ADWEEK for acknowledging that our team has been working for **more than a decade** not just to meet the Brand Entertainment moment, but to create it. Our work to create and lead Nike's Waffle Iron Entertainment began with Nike's then-CMO Dirk-Jan van Hameren in 2018! Since then we've sold Waffle Iron Entertainment series and films to HBO, Netflix, The Walt Disney Company, and the first scripted feature in our three-picture deal with Apple and Makeready producer Brad Weston is in casting and location scouting now. Call it on-the-nose but the film's title is "Running." In eighteen-months of LVMH's 22 Montaigne Entertainment the first projects are juuuuust being announced -- projects for Hennessy, Tiffany & Co., Belmond and more with partners including Imagine Entertainment & Television, Shiny Penny Productions' Stacey Sher, and Kenya Barris' 13%. Our entertainment partnership work with Chime's In The Green Studios is hitting screens now in Hulu's Love Overboard, with original entertainment soon to follow. And we've been verrrry busy in Hollywood with our longstanding clients at AB InBev, which has been well covered in recent press. ;-) We're more-than-lucky to call all of the above clients and collaborators, alongside those clients who tap us for Entertainment and Sports Strategies and Partnerships including Amazon, Chipotle Mexican Grill, Kimberly-Clark, Pernod Ricard, Revlon, Starbucks, Sony Pictures Entertainment, TIAA, Treasury Wine Estates and more! Whew!! So, yeah, Brand Entertainment is meeting its moment. If you're a brand interested in a strategic, cost-effective approach to entertainment, we'd very much like to meet you! p.s. We encourage you to also meet others of course, and while you're there ask for case studies of completed work, the economics behind each, and referrals from happy clients. We love sharing our work and its results for our brand clients, and imagine they would, too. 🤷♂️ https://lnkd.in/g3m38xFX

A true visionary in branded entertainment joins the stage. We’re excited to announce Jae Goodman as part of our speaker lineup. From Nike to LVMH, his work has redefined how brands tell stories and build cultural impact. Join us for insights from one of the industry’s most forward-thinking leaders. 💭 Get your tickets now: https://lnkd.in/ezqH3Mry #JupiterFestival #SpeakerLineup #FutureOfContent #MarketingInnovation #Leadership #Media #Content #Streaming #Entertainment #Brand #Storytelling

THREE-PEAT! Superconnector Studios is a Fast Company World's Most Innovative Company. Again. And again! Thank you to our clients, colleagues and collaborators. Innovation requires innovators, and that's every single one of you.

Proud to see our Co-Founders John Kaplan and Jae Goodman on TheWrap's first-ever Brand Integration Power Players list alongside some of our favorite friends and collaborators at Amazon, Netflix, United Talent Agency and more. Congratulations to all of the honorees, and thank you to The Wrap for highlighting this ever-evolving aspect of the Entertainment and Marketing industries. https://lnkd.in/gdWawf9n

Your Brand Can Be a Power Player in Sport. One of the primary reasons I became Co-Founder and Partner of Superconnector Sports is my conviction that redefining how brands engage with sport and entertainment represents a unique opportunity to drive deeper, more meaningful connections with both existing and emerging consumer segments. In 2018, when Jae Goodman and I conceived and developed Nike’s Waffle Iron Entertainment, we did so guided by the same principles that Jae outlines in this piece. That work ultimately became the foundation for Jae Goodman and John Kaplan to extend a similar approach to brands operating across global sport.

Company Culture is something that’s frequently talked about and often flaunted; but in reality, it is sometimes lacking or overlooked by companies. I was sick earlier this week – it was nothing serious, just a common cold; but I let my team know I was going to be slow in responding and less able to handle things. (yes, we can discuss whether this was the right approach or not and whether I should have just taken the day off, but not the point of this post.) The point of this post is to showcase that my colleagues at Superconnector Studios heard that I was not feeling well at 8am. By 11:30am, a delivery of chicken soup, bagel chips, and a kind get better soon note was on my doorstep. (paid by the company as part of standard practices) Was this absolutely necessary – absolutely not! But, did it make me feel good? ABSOLUTELY! Did it reinforce why I love my colleagues at Superconnector Studios? Yes. Did it make me think about how important establishing a strong company culture is? Yes. (Clearly, I’m writing this post…) A lot of company culture is established by employees themselves, but it’s important for companies to provide some guidance and to lead by example. I’m really proud to be part of a company that does little things like this to help reinforce an amazing company culture, and to support our employees. The small things that seem simple really add up. The soup was delicious! :-)

A wonderfully well-informed take by Financial Times' Karly Quadros, including our friend, partner and client (in that order), LVMH's Anish Melwani. Please subscribe to FT, excerpt here: -- -- ...Is it a good way to extend the brand into something even more visible and longer-lasting than a fashion show or social media post? Also yes. According to [NYU Stern School of Business Marketing Professor] Thomaï Serdari, feature films could help fashion produce “creative pieces that can showcase product, engage with the consumer emotionally and intellectually, and reinforce the positioning of the brand as part of this luxury set”. LVMH — the world’s biggest luxury conglomerate behind brands such as Christian Dior Couture, Tiffany & Co., GIVENCHY, CELINE and Louis Vuitton — started its own designated entertainment branch, 22 Montaigne Entertainment, in 2024. Several features are slated for announcement in 2026 and eagle-eyed viewers can spot a few 100-year-old Tiffany necklaces in Guillermo del Toro’s Frankenstein for Netflix. “Entertainment has an ability to generate emotions in a way that advertising simply can’t. When we invest in world-class filmmaking and content creation, there is a real opportunity to represent the craftsmanship, artistry and human stories behind our work in modern culture,” says Anish Melwani, head of LVMH North America. ... -- --