Your Brand Can Be a Power Player in Sport. One of the primary reasons I became Co-Founder and Partner of Superconnector Sports is my conviction that redefining how brands engage with sport and entertainment represents a unique opportunity to drive deeper, more meaningful connections with both existing and emerging consumer segments. In 2018, when Jae Goodman and I conceived and developed Nike’s Waffle Iron Entertainment, we did so guided by the same principles that Jae outlines in this piece. That work ultimately became the foundation for Jae Goodman and John Kaplan to extend a similar approach to brands operating across global sport.
Hollywood loves a power player -- your brand is one of them! 2026 brings with it a wildly dynamic entertainment industry. We at Superconnector Studios believe this dynamism creates opportunity and leverage for brands. Thank you to Ad Age's Tim Nudd, Brian Bonilla and Judann Pollack for the room to share our thoughts on why. https://lnkd.in/eqMuhMzg
Jae Goodman
4mo
Dirk-Jan van Hameren (DJ) it is our great fortune to call you a Superconnector Studios colleague. Working alongside you at Superconnector Sports to apply your 32 years at the swoosh -- from leading the global apparel business to your 6.5 years as CMO through Paris Olympics -- is not something we had on our bingo card! Lucky us!
Amit Sarin
4mo
The game has changed and the opportunity is awesome
Luis Marques
3mo
Legends.
With sports content already such a large part of our brand clients' entertainment portfolios, it was only natural that we expand into a full Sport strategy and partnership offering via Superconnector Sports. Well, it was only natural because you were gracious enough to join us as Co-Founder, Dirk-Jan van Hameren (DJ)!