Client to Hollywood Agent: "You earn 10% for making a 10 minute phone call?!?" Agent to Client: "Yes, because it took me 10 years to become the person who could make that call." Note: We at Superconnector Studios are neither agents nor in the 10% commission business; but the moral of the story holds. 10 years... Thank you to Brittaney Kiefer and ADWEEK for acknowledging that our team has been working for **more than a decade** not just to meet the Brand Entertainment moment, but to create it. Our work to create and lead Nike's Waffle Iron Entertainment began with Nike's then-CMO Dirk-Jan van Hameren in 2018! Since then we've sold Waffle Iron Entertainment series and films to HBO, Netflix, The Walt Disney Company, and the first scripted feature in our three-picture deal with Apple and Makeready producer Brad Weston is in casting and location scouting now. Call it on-the-nose but the film's title is "Running." In eighteen-months of LVMH's 22 Montaigne Entertainment the first projects are juuuuust being announced -- projects for Hennessy, Tiffany & Co., Belmond and more with partners including Imagine Entertainment & Television, Shiny Penny Productions' Stacey Sher, and Kenya Barris' 13%. Our entertainment partnership work with Chime's In The Green Studios is hitting screens now in Hulu's Love Overboard, with original entertainment soon to follow. And we've been verrrry busy in Hollywood with our longstanding clients at AB InBev, which has been well covered in recent press. ;-) We're more-than-lucky to call all of the above clients and collaborators, alongside those clients who tap us for Entertainment and Sports Strategies and Partnerships including Amazon, Chipotle Mexican Grill, Kimberly-Clark, Pernod Ricard, Revlon, Starbucks, Sony Pictures Entertainment, TIAA, Treasury Wine Estates and more! Whew!! So, yeah, Brand Entertainment is meeting its moment. If you're a brand interested in a strategic, cost-effective approach to entertainment, we'd very much like to meet you! p.s. We encourage you to also meet others of course, and while you're there ask for case studies of completed work, the economics behind each, and referrals from happy clients. We love sharing our work and its results for our brand clients, and imagine they would, too. 🤷♂️ https://lnkd.in/g3m38xFX
Well that about sums it up.
Katrina Nahikian
1mo
The 10 year point cuts both ways. Brands also need producers who've spent the time learning how to make premium content within brand constraints without killing the creative. A conversation also worth a seat at the table.
Dodie Jacobi
1mo
The GOATS for sure, Jae, and it's great fun to see this stroll down brand story lane made even more meaningful because so many were pioneering projects. I have 100% confidence in bringing any of my brand CMO clients to a Superconnector conversation pit.
Laura Hutfless
1mo
I love it. I always tell clients “you can make the call, but they won’t pick up”. Love to see your continued passion for this space. 🙌🏻
eric koivisto
1mo
Love seeing this. And it's like it just happened overnight right!? Way to keep at this and knowing there was/is value in this for brands. It's as if you'd predicted this omni/streaming mess we/brands are in and the ability and need to stand out with something different than a :30/:15 and :06. Way to go #teamSuperConnector.
Jonathan Singer
1mo
Took me 10 years to be able to call you an old friend and you still haven't hired me... great read, great work, great people. 🦄
Schuyler H.
1mo
Thank you for consistently shining the torch for the rest of us, Jae. I’m really happy to see Superconnector continue to thrive.
Danielle Hallas
1mo
Congrats! It's so true, there are so many emerging platforms and properties and whenever faced with a "do I know someone there," this sentiment hits hard! You then really know how valuable relationships and experience is!
Marcus Peterzell
1mo
Happy Birthday and agree on the case studys, proof is in the pudding,
THIS makes me smile. You guys are definitely not just meeting the moment. You have been creating it for a while and still only just getting started 👊🏾