Moloco

The mobile gaming landscape is rapidly changing, and understanding the latest trends is crucial for success in 2025. We’ve gathered key insights from Moloco’s top 100 gaming advertisers to help you stay ahead of the curve. 📊 Key insights: 📈 Install-to-payer conversions are up 6% 💵 Top 5% of U.S. iOS payers generate 20% of global revenue 🔥 Top 1% of iOS winning bids have jumped 140% YOY 🎯 Leading advertisers are going global, using 5x more playable creatives, and investing 3x more in re-engagement 📥 Download the full 2025 State of Mobile Gaming report today: https://lnkd.in/g6sNDiGi

💡FinTech unlocks a wide spectrum of opportunity by tracking more user actions than traditional finance—doubling the average number of events. Every login, payment, and approval is a chance to understand behavior, drive engagement, and optimize growth. The more you track, the more you can innovate. Learn more and watch the “Programmatic In-App Advertising Webinar: A Guide for Finance Companies,” featuring our Senior New Business Director, Tori Vargas, and Reed Kuhn, Head of Business Strategy at Branch. ↓ https://lnkd.in/gthqSaJG 

We're thrilled to announce that Jean-Luc Nahon, former Amazon Ads executive, has joined Moloco to lead Moloco Ads into its next phase of growth and innovation. With 20+ years of experience spanning product, engineering, ML/AI, and data science, Jean-Luc brings deep technical expertise and a customer-first mindset to this pivotal role. As Moloco enters a new chapter of growth, Jean-Luc will focus on evolving Moloco Ads to meet the changing needs of today’s mobile marketers—driving faster innovation, sharper execution, and breakthrough capabilities to help advertisers win in a rapidly shifting landscape. Jean-Luc’s proven track record of building high-performing teams and scaling impactful ad products makes him the ideal leader to guide Moloco Ads forward. Welcome, Jean-Luc—we're excited to shape the future of advertising with you! Read more → https://lnkd.in/ge74DyZd

📬 The future of mobile growth is here — are you ready? In our April newsletter, we dive into: ✅2025 State of Mobile Gaming: Top in-app purchase trends & monetization strategies ✅ How RummyVerse (Boom Games) 5x’d paying users with data-driven marketing ✅ Moloco’s spotlight in Google Cloud’s 2025 State of AI Infrastructure report  ✅ Google Cloud Next '25 + what’s next at MAU Vegas by AppsFlyer ✅ A must-watch webinar on the top ad networks for ROAS in 2025 from Singular 👉 Don’t miss the insights shaping mobile success this year and beyond. Stay informed, stay ahead, and subscribe now!

🎉 Moloco has been named a Premier Partner by AppsFlyer for the third year in a row! 📈As mobile measurement evolves, we’re proud to support advertisers with powerful tools for granular attribution, incrementality testing, and structured experimentation — all designed to drive real, measurable growth Together with AppsFlyer, we’re making it easier for marketers to make smarter, data-driven decisions that scale growth. Read more → https://lnkd.in/giX-drUZ

🤖 Moloco at Google Cloud Next ‘25 At Google Cloud Next '25, in a panel hosted by Chelsie Czop, Senior Product Manager, Google Cloud AI Infrastructure, César Augusto Naranjo Leon, Principal ML Engineer at Moloco, spoke about AI in action: Optimizing AI infrastructure — alongside other industry leaders. 🎥 Watch César’s session to learn how Moloco leverages Google Cloud to scale with unprecedented demand, take advantage of hyperscaling, and layer different consumption models — all while being named one of the Top 50 fastest-growing companies in America https://lnkd.in/gkVWmh7v 

🚨 The 2025 Singular ROI Index—the longest-running ad network quality report in mobile marketing—is out, and Moloco has been ranked as a top ROI-driving ad partner! For the first time ever, Singular is hosting a webinar to dive deep into the data, insights, and rankings that matter most in mobile marketing. Beth Berger, VP & GM, Americas at Moloco, will join the "ROI Unlocked: Top Ad Networks for Maximum ROAS in 2025" panel, hosted by John Koetsier, VP of Insights at Singular alongside other industry experts to discuss the biggest takeaways from this year’s rankings—and what they mean for marketers in 2025. 🗓️ Date & Time: May 7, 2025 at 9 AM PT / 5 PM BST Agenda includes: ✅ Moloco & AppLovin: giants making waves ✅ The Golden 9: top global performers ✅ Why more partners = better ROI (yes, really) ✅ Testing frameworks from UA leaders ✅ The Singular ROI Quadrant in action ✅ What’s next for growth in CTV, ASA, and beyond 🔗 Register now to dive into what’s working—and what’s next—in performance marketing: https://hubs.li/Q03hHzgv0  Singular Forbes MobileAction Liftoff Mobile Persona.ly #MobileGrowth #PerformanceMarketing #AdTech #AI #ROAS

📈 The results of the 2025 Singular ROI Index are in, and we’re incredibly grateful to our customers across the world who made this possible. Your partnership continues to drive meaningful results, and we're proud to share this recognition with you. Singular’s COO and Co-founder Susan Kuo highlights the value we deliver together: "As marketers increasingly look beyond Google and Meta for new areas of growth, Moloco once again is a standout performer. Their exceptional rankings in Singular’s 2025 ROI Index across gaming and non-gaming apps showcase the real, incremental value they deliver to brands." Moloco's recognition in this year’s ROI Index includes: ✅ Ranked in every eligible ROI Index category for the second year in a row  ✅ Top geo and vertical coverage outside the walled gardens ✅ Recognized in the Quadrant of Growth (low cost, high revenue) Read more on our blog here ➡️ https://lnkd.in/gvGhXPke

🎮 Calling all mobile gaming developers & publishers! Be part of UA Society’s first-ever event in Asia — live in Seoul, co-sponsored by Moloco and industry partners! Join top local and global leaders to explore cutting-edge UA strategies, mobile growth trends, and connect over great food & drinks. 👉 Register now: https://lnkd.in/e3JcnZgw 📅 Date: May 22, 2025 📍 Location: Grand InterContinental Seoul Parnas ☀️ Sessions: 9:30am – 5:30pm 🌙 Networking: 6pm – 10pm

Tori Vargas, Sr. New Business Director at Moloco, shares brand safety isn’t optional. 🙅 Partnering with Moloco gives you: ✅ App store verification as the first line of defense ✅ Granular app-level controls for a safer ad environment ✅ Built-in fraud protections to keep your ads secure More control. More transparency. Read more to learn how: https://lnkd.in/gthqSaJG