The mobile gaming landscape is rapidly changing, and understanding the latest trends is crucial for success in 2025. We’ve gathered key insights from Moloco’s top 100 gaming advertisers to help you stay ahead of the curve. 📊 Key insights: 📈 Install-to-payer conversions are up 6% 💵 Top 5% of U.S. iOS payers generate 20% of global revenue 🔥 Top 1% of iOS winning bids have jumped 140% YOY 🎯 Leading advertisers are going global, using 5x more playable creatives, and investing 3x more in re-engagement 📥 Download the full 2025 State of Mobile Gaming report today: https://lnkd.in/g6sNDiGi