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Headed to Cannes and looking forward to connecting with customers, partners, and friends across the industry. Kochava will be hosting meetings from our space on the Croisette near the Mondrian - DM me if you'd like to connect! A big focus for us this year is the industry’s shift from impression-based media toward outcome-driven infrastructure. Through "Atlas Performance," Kochava is helping premium publishers and platforms measure, optimize, and extend audiences across a marketplace of business outcomes tied to key KPIs. Looking forward to a terrific week of conversations around AI, identity, measurement, and the future of converged media. Hope to see you there. 🥂 🇫🇷 #CannesLions #CTV #AdTech #Measurement #Outcomes #RetailMedia