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Brands and sellers have never wanted incrementality measurement more - and it has never been harder to deliver. That tension is what we heard at Shoptalk on Day 2. As AI shopping agents enter discovery and conversion funnels, the data attribution becomes even more complex. In traditional ecommerce, retailers see everything: impressions, clicks, dwell time, add-to-cart. In agent-mediated commerce, that stream may begin only at checkout. The browse, the consideration, the preferences - they live inside the agent. Brands are already asking: how do you assign credit when an AI agent mediates the purchase? The answer from today's sessions: incrementality, not attribution. ROAS tells you what happened. Incrementality tells you what wouldn't have happened without the ad. When agents collapse the funnel and zero-click searches become an increasingly common way for purchases to happen, proving real lift could be the only measurement that survives. Moloco Commerce Media’s machine learning is built to predict the real value of every impression. That is, which users will convert, which bids are worth making, which ads will drive outcomes that matter. These are the core foundations incrementality measurement needs to sit on. As agents reshape the funnel and attribution signals thin out, the platforms that can prove real lift will be the ones already optimizing for real outcomes. #Shoptalk2026  #MolocoCommerceMedia #CommerceMedia #RetailMedia #AgenticCommerce #AdTech

Top app publishers increase ARPDAU by adding the Moloco SDK to their monetization strategy 🚀 Check out what Moloco’s Global Head of Supply, Yoni Markovizky says about what the SDK means for publishers’ app businesses. Here’s how the Moloco SDK can help you grow: 👉 Connect to diverse demand from the world’s top apps and brands 👉 Rely on a comprehensive review process designed to display only trusted, brand-safe ads 👉 Monitor and export performance reports in the intuitive publisher portal Learn more: https://bit.ly/4bz7KnN #Moloco

Highlight from Day 1 at Shoptalk! We’re having such a productive time meeting with some of retail’s brightest industry players. Especially on the heels of our new partnership with Costco. Our good friend and partner Mark Williamson, AVP of Retail Media from Costco Wholesale, connected with Kimberly Morgan and RETHINK Retail Podcast to discuss how they’re approaching AI-enabled retail media with transparency, accountability, and long-term member value at the center. Give the RETHINK  podcast a follow and we’ll let you know when this episode drops. #Shoptalk2026 #Moloco #Costco #RetailMedia #AI #ShoptalkSpring

As we wrapped up Day 1 of ShopTalk yesterday, it was an exciting day for retail media. Here’s what was top of mind: AI shopping agents aren’t going to shrink retail media. They’re about to accelerate it. The data shows that shopper activity on retailer websites has been increasing since the introduction of referral services powered by AI. Traditional search remains a key driver of traffic to retailer websites. In addition, the data indicates that when shoppers do use AI in their buying process they tend to be more successful buyers. That is not disruption. That is higher-intent demand entering the funnel. One theme came through clearly: consumers still want to shop. They want to browse, build carts, and explore. The emotional and discovery-driven nature of commerce is not something AI replaces. It is something AI enhances. And retail media thrives in exactly those moments. What is changing is not the destination, but the surface area. Agentic experiences introduce a new layer of influence, and with it, a new monetization model. We are already seeing the shift from impression-based thinking toward outcome-driven value. In a world where an AI agent meaningfully guides a purchase decision, the unit of value may evolve beyond CPM to something closer to cost per recommendation or cost per outcome. Retail Media in the U.S. is expected to reach approximately $70B in revenue this year. Retailers that win will be defined as those who invest most of their time and resources into building the infrastructure for the next wave of retail media opportunities as opposed to being defined by how fast they can adapt to new retail media trends. AI is not pulling shoppers away. It is making their intent clearer. And that is rocket fuel for retail media. #ShopTalk2026 #CommerceMedia #RetailMedia #MCMagenticcommerce #ShoptalkSpring

A new era of intelligent discovery with Costco Velocity. At Shoptalk Spring, our GM of Moloco Commerce Media sat down with Mark Williamson, AVP of Retail Media at Costco Wholesale, and The Drum’s Kiri Masters to discuss why this partnership exists, trends in retail media and a vision for the future of commerce in an agentic AI world. We’re excited for this podcast interview from The Drum to drop. This conversation will cover a lot of ground, so stay tuned for more details. #Shoptalk2026 #Moloco #MolocoAtShoptalk #ShoptalkSpring

Good morning from Mandalay Bay in Las Vegas! We’re here on the show floor of Shoptalk ready to engage with some of the most innovative minds in retail. If you’re here this week, swing by our booth at MR-3 to learn how Moloco can help you achieve smarter performance marketing strategies! #Shoptalk2026 #Moloco #ShoptalkSpring

Moloco was proud to be on the ground at AppsFlyer MAMA San Francisco 2026! During our session, In an AI-First World, Why Is Your Mobile App the One Surface You Still Truly Own?, Beth Berger, VP & GM, Americas, drew on insights from the AI Disruption Index developed with Boston Consulting Group (BCG) and highlighted why mobile apps remain one of a brand’s most valuable assets for building trust, deepening loyalty, and sustaining long-term growth. Thank you to the MAMA SF community for welcoming our team and joining this session! Look back on the event in the full blog: https://bit.ly/4sKjJ7C #AppsFlyer #MAMASF #AppGrowth #Moloco

We hear about how AI is everywhere in marketing right now. But where is it actually making a positive impact for day-to-day marketing teams? Our VP & GM of Moloco Ads, Beth Berger, will join an outstanding panel with Sara San Antonio from Square and Akin Arikan from AppsFlyer to break down how leading mobile marketers are actually putting AI to work: • How AI is helping teams detect anomalies before they become costly problems • The shift from reactive reporting to predictive performance insights • How modern marketing teams operationalize AI across campaign management and creative iteration If you are thinking about how AI can support smarter performance marketing in ways beyond faster content generation, this session is for you. Join us on March 26th at 12pm EDT. Register here: https://bit.ly/4b4R8E3 #AI #PerformanceMarketing #MobileMarketing #AppsFlyer #Moloco #Square

Successful news app publisher NewsBreak needed to grow ad revenue but standard ad formats weren’t the answer. The solution? They leveraged the Moloco SDK and reel-style ads, which blended into the content flow instead of interrupting it. As a result, NewsBreak added a valuable new revenue stream while maintaining the user experience their audience appreciates. Check out the case study: https://bit.ly/47Xs53H #Moloco