Optimizely

The future of retail is not waiting politely for teams to catch up. AI is already changing how customers discover, compare, decide, and buy. At Shoptalk Europe, we’ll be talking about what AI actually changes for retail teams, from faster testing and smarter personalization to digital experiences that adapt to what customers actually do. Optimizely will be in Barcelona June 9–11. Find us at Booth L31. Can’t make it? Find out where we’ll be next: https://lnkd.in/e2pBdyHR

Traffic reports are easy. Explaining what they mean is the hard part. In this Exit Five clip, Julia Maguire shows how Optimizely Opal connects with Google Analytics to turn website performance data into something much more useful: context, next steps, and an action plan your team can actually use. Less “here are the numbers.” More “here’s what’s happening, why, and what we’re doing next.” Watch the full episode, “The BEST Ways to Use AI as a CMO in 2026,” on YouTube: https://lnkd.in/g37bE69R

The best reason to step away from your inbox? A chance to use the workday a little differently. For Opti Gives Back, Optimizers spent time this month supporting causes that matter to them, helping restock food pantries, clean up local spaces, care for shelter animals, support community organizations, and more. Different teams. Different cities. Different causes. Same good reason to log off for a bit.

Consider this your sign to block your calendar for June 17. Elena Verna on AI and experimentation. BBC and FLIGHTSTORY on the big ideas shaping the space. Salesforce on going from first agent to full workflow. Huel on turning insights into decisions. ASOS.com and Kingfisher plc on building teams that actually scale with AI. Priceless insights straight from the teams living it. Virtual, free, two hours...and worth every minute. Register now: https://lnkd.in/eZaiTrhX

Not every AI use case deserves to exist. That was one of Julia Maguire’s reminders at AntiCon London. The biggest mistake marketers make with AI adoption is jumping straight to the solution, usually because someone else is building something shiny. But AI only works when it’s tied to a real problem inside the business. Start with the process. Find the friction. Then build around what actually needs to change. Watch Julia’s full session: https://lnkd.in/eSCbQi9S

Nobody wants to say it out loud. Your experiment results aren't losing to bad ideas. They're losing to bad data alignment. Different tools. Different logic. Different definitions. Suddenly every result turns into a debate instead of a decision. That's the real experimentation bottleneck. Here's why disconnected analytics creates decision risk, and what to do about it. Check out the full video on YouTube: https://lnkd.in/dsaai67F And learn how Optimizely Analytics helps teams trust the data behind every decision: https://lnkd.in/dAQytuZP

That small slice? That's most marketing teams' AI usage right now. Helpful, sure. But nowhere near the whole pie. The bigger opportunity is what agentic AI can actually do: help run campaigns, analyze performance, brief content, route approvals, and keep work moving across the team – without you lifting a finger. That gap is the opportunity. Come find out how to close it at Agents in the Mix on June 9th: https://lnkd.in/ei4Vp269