Optimizely Content Marketing Platform
Content Marketing Software by Optimizely
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About
Optimizely CMP is an AI-powered content marketing platform built for speed, scale, and modern marketing teams—all in one workspace.
With AI planning from Optimizely Opal, shared calendars, built-in DAM, and specialized AI agents, teams can plan smarter, create faster, and connect content directly to business impact. From briefs to publishing, everything lives in one place.
Named an 8-time Leader* in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms, Optimizely CMP stands out with embedded AI, end-to-end visibility, and streamlined content operations—eliminating silos and reducing vendor sprawl.
Lead with AI. Win with content. Learn more: https://www.optimizely.com/products/content-marketing/
*Gartner, Magic Quadrant for Content Marketing Platforms, Jeffrey L. Cohen, Rene Cizio, Carlos Guerrero, Nicole Coskren, 10 March 2025. https://www.optimizely.com/insights/gartner-magic-quadrant-for-content-marketing-platforms/)
This product is intended for
- Marketing Content Manager
- Content Creator
- Head of Marketing
- Creative Services Specialist
- Marketing Manager
- Campaign Manager
- Chief Marketing Officer
- Marketing Content Specialist
- Marketing Strategist
- Marketing Lead