Optimizely Personalization
Digital Experience Platforms (DXP) by Optimizely
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About
Optimizely Personalization is a marketer-first personalization platform that helps teams deliver real-time, 1:1 digital experiences from a single, AI-driven workspace—without needing developers.
Marketers can plan and collaborate in shared workspaces, build targeted experiences in an intuitive visual editor, and deliver no-flicker personalization at speed. Real-time segments, event triggers, and accurate reporting help teams increase conversions, launch faster, and prove ROI.
Recognized as a Leader in The Forrester Wave™: Experience Optimization Solutions, Q4 2024, it unifies planning, creation, delivery, and measurement in one platform. With real-time, no-flicker delivery and industry-leading Stats Engine reporting, teams get fast, trustworthy insights to scale personalization with confidence.
The Forrester Wave™: Experience Optimization Solutions, Q4 2024 , Chiara De Gasperin, December 2024. (https://www.optimizely.com/insights/forrester-wave-experience-optimization-solutions)
This product is intended for
- Digital Marketing Manager
- Retention Specialist
- Growth Manager
- Head of Ecommerce
- Product Manager
- Content Strategist
- Optimization Specialist