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Adam Johnson shared thisSome days at work are good. Some are bad. This was probably a bad one. But hey, all in the name of experimentation. The results (me having to walk off camera) aren't always expected. Join me for some real - and actually useful - experiment insights at Test + Learn on June 17th. I'll be chatting to Divya Isaiah from the BBC and Grace Miller from Flight Story on running big, bold, creative tests with AI. Sign up now: https://lnkd.in/eAwzmECd Shoutout to Edward Tate for joining me and Katie Bloor for the lumpy gravy addition nobody asked for. 👀
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Adam Johnson shared thisWhat a way to kick off the new year! Optimizely was named a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms for the 6th consecutive year*, positioned highest for ‘Ability to Execute’ and furthest for ‘Completeness of Vision’. Get the details on our placement by accessing the full report: https://lnkd.in/dg2jjKmP
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Adam Johnson shared thisPositive ROI is the ultimate goal for any business, but it can't happen if your tech is siloed. Your revenue tech stack may hold a wealth of information, but it's not valuable without context and a clear next step. Disjointed tech stacks result in a lose-lose situation. However, a unified tech stack, powered by Salesloft, is an easy win-win. See the difference a unified tech stack can make for your business here: https://lnkd.in/e5bbwjWr #techstack #revenuegrowth #unifiedtechHow revenue orchestration platforms drive savings for RevOpsHow revenue orchestration platforms drive savings for RevOps
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Adam Johnson shared thisToday Drift officially became part of Salesloft 🤜 🤛 And with this awesome news comes… 💥 the first and only AI-powered Revenue Orchestration Platform that serves the entire buyer journey. 💥 That means Drift’s capabilities to capture buyer signals will now be native in the Salesloft Rhythm revenue workflow. It also means that go-to-market teams can now orchestrate a hyper-personalized, omnichannel buyer journey powered by AI. This is a win-win-win for buyers, marketers, and sellers. ✅ Buyers get the unified and personalized experiences they want with quicker solutions to their problems. ✅ Marketers get deeper insight into buyers and higher quality pipeline. ✅ Sellers get to engage in-market buyers earlier with more personalized messaging via the buyer’s preferred channel. ✅ Revenue leaders get the predictability and repeatability they need in a unified revenue motion. ✅ Companies get better revenue outcomes. Read the full announcement here >> https://lnkd.in/eDcxfde7
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Adam Johnson shared thisReally excited about the Salesloft platform and support becoming multi-lingual, especially for EMEA!Adam Johnson shared thisAlmost 4 years ago, I was part of the team that launched Salesloft in EMEA. We had one goal. Support customers in this region better. Which is why today's announcement is extra special for me. Salesloft is now available in French, German & Spanish! 🇫🇷 🇩🇪 🇪🇸 As our platform grows, so does our customer base. And we are proud to include multi-language support in our Spring '23 product update. Check it out here: https://lnkd.in/eSG3EpG7 Enjoy this fun video to celebrate! 🇫🇷 🇩🇪 🇪🇸 🍾 P.S. Miming in a different language isn't as easy as I thought it would be. #Salesloft #EMEA
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Adam Johnson shared thisReally excited to see some of the initial AI advancements in Salesloft with many more updates coming in that area!Adam Johnson shared thisUnlike many companies, at Salesloft we think AI should support and enable humans...not replace them. Two of our product principles are Build for People and Powering Productivity. That means we prioritize human to human connection as the most important element of sales. We put the seller at the center of everything we do and design to make it easier for them to do their job effectively. Today's release of Generative Cadence Emails shows what's possible when AI supports humans. This capability uses sales best practice learned from the millions of emails our customers send each month and combines it with AI and human intuition. The result is highly effective, human, and authentic (not generic) prospecting emails generated up to 90% faster than doing it the old way. You can see it in action in this demo. https://lnkd.in/g-FRjF5Z?
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Adam Johnson shared thisThere is absolutely no question about whether or not sales engagement is a must-have technology. The answer is yes. And Salesloft is ready to serve you as the best solution on the market. Here’s what’s backing us: 💥 Forrester has just named Salesloft a LEADER in The Forrester Wave™: Sales Engagement Platforms, Q3 2022! Salesloft scored the HIGHEST POSSIBLE SCORE in 26 out of 30 criteria 🙀 💥 G2 just announced Salesloft is #1 in Sales Engagement for Enterprise companies. 💥 The results from our commissioned Forrester Consulting study about the Total Economic Impact™ Of Salesloft state that Enterprise customers can anticipate more than $12M with Salesloft in increased profits and cost savings over three years. Learn more about our results: https://bit.ly/3BKGDDa
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Adam Johnson shared thisThis 👏 Speaker 👏 Lineup 👏 Don’t miss hearing from these influential leaders at our EMEA Virtual Summit on 19 May: ✳️ Steven Bartlett, Entrepreneur & Founder of Social Chain: Speaker, investor, author, content creator, and host of Europe’s biggest podcast, ‘The Diary of a CEO’. ✳️ Ellie Fields, Chief Product Officer at Salesloft: Ellie shapes, drives, and executes Salesloft’s product strategy amid the company’s exponential growth and rapid product expansion. ✳️ John M., Board Member at Snowflake and Author of The Qualified Sales Leader: 5X CRO and widely regarded as one of the greatest sales leaders of all time. ✳️ Anthony McPartlin, Principal Analyst, Forrester: Anthony is a highly adaptable and strategic sales operations leader with extensive global software industry experience. Registration link in the comments below! #EMEA #Salesloft #GreatestStoriesEverSold
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Adam Johnson liked thisAdam Johnson liked thisHot take: I hate when people send me stuff written by AI. Either in email or Teams (and definitely on LinkedIn). I know I'm the AI guy, and building Opal etc etc. I'm fully AI pilled. But if you send me an AI vomited email or teams message, I'm going to either delete, ignore or think you're an idiot. Sorry (not sorry). P.S. A thoughtful HUMAN written note with an AI attachment/report/html is totally fine and acceptable and could even be super helpful.
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Adam Johnson reacted on thisAdam Johnson reacted on thisI trained my AI to sound like me, and it turns out I'm kinda annoying? Things I've spotted over time of training, reviewing, and editing: A whole bunch of "actually"s, an unnecessary amount of food metaphors, and an em dash habit I temporarily abandoned because LinkedIn had opinions — before remembering that I also have opinions, and mine involve correct punctuation. The audit was supposed to be a work task, but it became something way more insightful: proof that there's still a 'me' in there worth documenting (even if it is *actually* a bit annoying). Because unique voices are heading the same way as the dodo. More content, same few models, everyone starting to sound the same as everyone else. And who THE HELL wants that? Go and read my full post/rant, would ya? https://lnkd.in/ed9bpH3k Pictured: Claude taking me on a deeper journey of self discovery 🫠
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Adam Johnson reacted on thisSome more seriously impressive results from Betfred! 💪🏻 After a speedy onboarding of Optimizely Web Experimentation, the Betfred team scaled fast and began the process of democratising testing across the business. One of the most effective implementations I've seen. It's not just the tech (which of course is pretty damned good!), it's the team: the culture they created, the attitude they imbued, the expertise they applied, and the dedication with which they bought-in to the process and the outcomes.👏🏻 Well done Jack Langford, Andrew Somerharju Neale, Matthew Byrne, Matthew Watts, and all of your team/s. 🫵🏻Adam Johnson reacted on thisThe smartest bet you can make? Building the system, not just the test. In six months, Betfred: 👉 Established a multi-million-pound experimentation program 👉Operationalized testing across teams 👉Launched 74 experiments That’s not incremental testing. That’s scale, fast. Turns out, the smartest bet isn’t instinct. It’s infrastructure.
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Adam Johnson liked thisAdam Johnson liked thisThe Customer Growth Awards came at the right time last week! This community and the event reminded me exactly why I've been in love with my CS / post-sales revenue growth career over the last 8 years. It was amazing to see old friends, familiar faces, and plenty of new ones. The best part was the chance to truly celebrate the successes that we're defining and shaping in our roles and industries! A huge shout out to Natasha Evans, Hook and Alex Farmer for hosting the night and bringing incredible energy. And a big shout to the sponsors too - Women of Customer Success and trumpet 🎺 . From Start to finish, it was an amazing event. Great to see everyone! Phoebe Cornes Niamh BainbridgeAlice D'Cruz (Bedford) Becky Filsell Chris Russell Stefano Bonato Coralie de Robert Natasha Evans
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Adam Johnson liked this🌟 Excited to have presented at the Optimizely Roadshow in Barcelona! Sharing our success story and insights with industry leaders is truly inspiring. A huge thank you to Optimizely and Product Hackers for the invitation! We delved into key themes like the evolving martech stack, governance challenges in scaling experimentation, and redefining work with AI. Grateful for the collaboration and the invaluable discussions this work is triggering inside and outside our own organization. Let's continue to innovate and lead the way to add real measured value! 🚀 #value #datadriven #productdevelopmentAdam Johnson liked thisThis Wednesday, co-hosting the Optimizely Roadshow in Barcelona alongside Optimizely, I walked away with an idea that I think defines the current moment in marketing technology: the martech stack is an architecture decision. Frans Riemersma (MartechTribe) summed it up brilliantly: martech works like LEGO. And with AI accelerating, that logic multiplies: more pieces, more composability, more fragmentation. Competitive advantage is no longer about having "the tool," but about how you orchestrate the whole. The second big idea came from the Nespresso case (an excellent talk by Charroogesinee Radhakrishnan and Rebeca Torrent) and MasOrange: scaling experimentation in large organizations isn't a technology challenge, it's a governance challenge. Without a clear operating model, shared rituals, and alignment across business, product, and data, programs get stuck with the early adopters and never transform the company. María R. y Javier López Muñoz (amazing talk, guys!) shared great insights from the joint work we've been doing with MasOrange and Product Hackers to transform and evolve the experimentation culture in a company that operates 12 different brands and where 5 teams with different objectives need to be aligned. And the third, from Mårten Bokedal (Optimizely): AI isn't about doing the same thing faster. It's about redefining what work actually is. Few are tackling it with that depth. Three themes we've been working on with our clients at Product Hackers for a while, and that yesterday were confirmed as the real agenda for the next 12-18 months. Thanks to the Optimizely team (Joost de Zwart, Wim Hoek, Jeroen Schuijt, Dyel Kassa Koumba, George Lavric...) for the collaboration, and to everyone who joined us (Álvaro de Bedoya, Marta Alonso Espín, Kim Bosch, Ángela Juanes, Sergio Palomino Sánchez...) for the great time and the learnings we shared.
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Adam Johnson liked thisAdam Johnson liked thisA bit late to the party on this one (blaming skiing annual leave ⛷️) but really chuffed to have been nominated as part of this year’s International Women’s Day campaign at WPP Media 💜 The theme this year was Give to Gain, which feels especially relevant - a reminder that recognising and lifting each other up is one of the most powerful things we can do for eachother! Very grateful to Nik Gill for the nomination, and lucky to work alongside all the incredible and inspirational women in advertising. #IWD2026 #WPPMediaUK
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Adam Johnson liked thisAdam Johnson liked this🌟The bar for experimentation just got higher Last week, I had the privilege of presenting our experimentation journey at Nestlé Nespresso SA alongside Alina at the Optimizely Amsterdam Roadshow 🇳🇱 We explored the essence of building a global experimentation culture from scratch — focusing not just on running tests, but on establishing scalable frameworks, strong governance, and a mindset geared towards measurable business impact across the organization. But beyond presenting, I’m coming back with even more than I expected. From deep-dive workshops on advanced experimentation practices to hands-on sessions exploring how Opal AI can unlock faster, smarter decision-making, the conversations were practical, honest, and forward-thinking. One of the most inspiring moments was hearing Ioannis G. and Danai Sotiropoulou explaining how UNICEF is integrating experimentation and AI transforming raw GA4 data into automated daily, decision-ready insights. Making decision more data informed than ever. A powerful reminder that this discipline is no longer optional — it’s a competitive advantage. My biggest takeaway? Tools are evolving fast. But organizational maturity is the real differentiator and without governance, experimentation becomes noise. Huge thanks to everyone who shared their stories, challenged ideas, and sparked meaningful discussions. And a special thank you to the entire Optimizely team for the warm hospitality, for creating a space where those conversations could happen and for their genuine commitment to helping their partners succeed. I’m coming back energized — and with a long (very long) list of actions to help our product squads go further, move smarter, and think in experiments by default. The bar is rising and that’s a good thing. #Experimentation #DigitalTransformation #ProductLeadership #AI #Growth
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