Dhirrendraa Kumar Ttripathy

In a conversation with Press Trust of India (PTI), our President, SATISH. N.S, welcomed the recent GST change, calling it a step in the right direction to make appliances more affordable, boost consumption, and energize the overall market. At Haier, we view this as a timely and strategic move that is likely to increase demand and generate broader benefits for manufacturers, retailers, and consumers alike. With a more accessible pricing structure, we anticipate a surge in consumption, especially in value-driven segments. This change further reinforces our commitment to Make in India and strengthens our focus on localized innovation and manufacturing, delivering high-quality, affordable technology to every Indian household. #GST #Haier #MoreCreationMorePossiblities

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*****Boosting Service Revenue in the Domestic Appliance Sector: A Tactical Approach**** 🔧 Understanding the Landscape Small domestic appliances—like mixers, irons, water purifiers, toasters, etc —are high-volume, low-margin products. Their service revenue potential lies in after-sales support, extended warranties, repairs, and value-added services. 📈 Key Drivers of Service Revenue Growth 1. Customer Experience Optimization Pre-purchase clarity: Ensure product specs and service terms are easy to understand. POS excellence: Offer accurate product suggestions and transparent warranty coverage. Post-purchase engagement: Provide smooth delivery, installation, and proactive support. 2. Warranty & AMC Programs Extended warranties: Offer tiered plans with clear benefits. Annual Maintenance Contracts (AMCs): Bundle preventive maintenance with priority service. Smart tracking: Use IoT to monitor appliance health and prompt renewals. 3. Digital Enablement Online service portals: Enable booking, tracking, and feedback. Mobile apps: Offer real-time support, tutorials, and service reminders. AI-powered diagnostics: Reduce technician visits with remote troubleshooting. 4. Technician Empowerment ***Training: Upskill staff in customer handling and cross-selling. ***Incentives: Reward technicians for upselling warranties or accessories. ***Geo-routing: Optimize service routes to reduce costs and improve response time. 🌍 India-Specific Insights ##Market Size: ₹28,580 crore in 2025, projected to reach ₹36,130 crore by 2030. $$Growth Drivers: Urbanization, rising disposable income, and smart appliance adoption. $$CX Gaps: Brands need to improve empathy, expectation management, and time-effort balance. $$Premiumization Trend: 23% of customers are willing to pay more for seamless ownership and trusted brands. 🛠️ Actionable Ideas for Your Strategy **Create a Care+” plan offering priority service, free checkups, and exclusive discounts. **Launch a QR-based service tracker on appliances for instant support access. **Develop visual content (videos, infographics) explaining service benefits—perfect for your branding skills.

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🌬️ India’s Room Cooler Market 2025: Affordable, Eco-Friendly, Evolving Once a seasonal necessity for middle-class homes, air coolers are now getting smarter, energy-efficient, and design-focused. With rising temperatures, affordability concerns, and sustainability trends, India’s cooler industry is transforming rapidly. 📊 Market Overview 📦 ~7–8 million units sold annually 💰 Market size: ₹6,000–6,500 crore ($720–780M) 📈 Growth: ~9–10% CAGR (2023–26) 🌍 Residential demand drives ~80% of sales 🏭 Majority locally manufactured under #MakeInIndia 🧊 Segment Breakdown 🔹 Personal Coolers – Affordable, small spaces, Tier-2/3 demand 🔹 Desert Coolers – High-capacity, dry & hot regions (North & West India) 🔹 Tower & Smart Coolers – Compact, urban homes, stylish designs 💸 Price Range 🔹 Below ₹7,000 – Entry-level, mass-market 🔹 ₹7,000–12,000 – Mid-segment with inverter tech 🔹 ₹12,000+ – Premium models with remote, IoT, air purification 🏢 Leading Brands 🌟 Symphony – Market leader, innovation-focused 🌟 Crompton, Bajaj, Havells – Strong distribution & affordability 🌟 Orient Electric – Designer & premium models Local/regional players – High volume in rural/semi-urban areas 🛒 Sales Channels 📦 #OnlineSales: 25–30% (Amazon, Flipkart, exclusive models) 🏬 #OfflineRetail: 70–75% (critical for demos & regional trust) 🔍 Emerging Trends 🌡️ Inverter coolers for energy savings 📱 IoT & smart control adoption in premium range 🌿 Eco-friendly pads & water-saving tech 🎨 Compact, stylish tower coolers for urban homes 🌄 Tier-2/3/4 Growth 🏘️ 50%+ demand from non-metros & small towns 📱 Vernacular ads + EMI financing driving adoption ⚠️ Challenges 📉 Seasonal dependence limits year-round sales 💡 Consumer confusion: cooler vs AC choice ⚙️ Service gaps in rural regions 🔮 What’s Ahead? 🚀 9–10M+ units annually by 2026 🔄 Faster upgrades with inverter/BLDC adoption 🌐 Smart homes pushing connected cooler adoption 🌿 Stronger focus on green, water-efficient cooling 🎯 Way Forward Room coolers are no longer just “budget alternatives” to ACs—they’re becoming affordable, sustainable, and tech-savvy cooling solutions for India’s hot summers. #RoomCoolers #MakeInIndia #CoolingSolutions #Sustainability #ConsumerDurables #FMCD #HomeAppliances

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In my 20 years of Sales and Marketing Professional Career, I learnt that “Sales isn’t about pressure — it’s about process”. 🔄 In the rush to hit targets 🎯, it’s easy to fall into the trap of pushing harder and moving faster 🏃‍♂️💨. But just like trying to cook a meal on high flame 🔥 can burn the outside and leave the inside raw, rushing the sales process often backfires — leading to weak execution ❌, broken trust 🤝💔, and lost deals 📉. Top-performing sales professionals don’t rely on pressure. They rely on patience 🧘, consistency 📆, and a clear strategy 🧭. Because real, long-term success in sales doesn’t come from shortcuts 🚫 — it comes from doing the right things ✅, the right way 🛠️, over time ⏳.

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🔥 When tradition met scale: The Butterfly–Crompton story In 2022, 🏢 Crompton Greaves Consumer Electricals did something that turned quite a few heads — it acquired 🦋 Butterfly Gandhimathi, the iconic South Indian kitchen brand. At first glance, it looked like just another acquisition. But look closer, and it’s a textbook example of synergy done right. 🍳 Butterfly had deep roots in South India — strong in mixers, grinders, and pressure cookers. It had trust, legacy, and an emotional connect built over decades. What it didn’t have was nationwide muscle or large-scale distribution power. ⚙️ Crompton, on the other hand, was a household name for fans, lighting, and pumps — rock solid in trade relationships but with little kitchen presence. 🤝 When these two came together, it wasn’t just a merger of companies — it was a marriage of strengths. Butterfly brought expertise in kitchen appliances and local consumer understanding. Crompton brought reach, marketing capability, and modern systems. As a sales professional, I saw a bigger lesson here: growth isn’t always about starting from scratch — sometimes, it’s about partnering with the right legacy. 📈 In less than two years, the impact started showing — Butterfly’s products appeared across northern and western India, while Crompton found a warm welcome in Indian kitchens. It reminded me that in business, the best mergers aren’t between companies — they’re between cultures that complement each other. Because at the end of the day, success doesn’t just come from expansion… it comes from alignment. #Leadership #ConsumerDurables #Crompton #Butterfly #BusinessStrategy #MergersAndAcquisitions #SalesLeadership #KitchenAppliances #HomeAppliances #FutureOfBusiness #IndiaGrowthStory

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#News | Panasonic Life Solutions India Pvt. Ltd. (Solar Business Unit) strengthens its clean energy leadership by appointing KVS Sanjay to lead its Solar and EV Charging division. With vast experience in renewable energy and telecom, he will spearhead strategic growth, partnerships, and sustainability efforts in India and select global markets. #RealtyNXT #CleanEnergy #EVCharging #SolarPower #PanasonicIndia

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India continues to attract large-scale manufacturing investments from global brands.❤️🇮🇳 Haier Appliances India has announced a ₹3,500 crore investment over the next 3–4 years to expand its manufacturing footprint in the country. Currently operating plants in Greater Noida and Pune, Haier plans to set up a third manufacturing unit, with the location under evaluation in western or southern India. The phased investment is expected to create around 12,000 direct and indirect jobs, further strengthening India’s manufacturing ecosystem. Beyond appliances, this reflects growing global confidence in India’s production capabilities, market potential, and long-term growth story. #Haier #Manufacturing #Investment #MakeInIndia #IndiaGrowth #Jobs #IndustrialDevelopment

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We proudly announce that Signify India has signed a Memorandum of Understanding (MoU) with the Madhya Pradesh Tourism Board to illuminate the streets of 61 rural tourist villages across the state. This initiative is a key part of Signify’s flagship CSR program, Har Gaon Roshan, which is dedicated to bringing sustainable lighting to rural communities. As part of this project, energy-efficient LED and solar-powered lights will be installed to enhance safety, support local livelihoods, encourage evening village tours, and promote inclusive rural tourism. The on-ground execution will be carried out by our trusted NGO partner, Haritika. The MoU was exchanged with Dr. Sheo Shekhar Shukla, Principal Secretary and MD, MP Tourism Board, in the esteemed presence of the Hon’ble Chief Minister of Madhya Pradesh, Dr. Mohan Yadav. With this collaboration, we continue our commitment to creating brighter lives and a better world for all. #CSRwithImpact #HarGaonRoshan #SignifyIndia #LightingLives #TribalDevelopment #SustainableTourism #MadhyaPradesh Madhya Pradesh Tourism Haritika Sumit Joshi Irani Srivastava Roy Girish K Chawla Arun Kumar Nikhil Gupta Dibyendu Raychaudhury Nitin Mittal Raja Moudgil Vikas Jain Prachi Kaushik Rakesh Kumar Singh Nitin Agrawal Shankar Narayanan V Atul Srivastava

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The reduction in GST on Air Conditioners is a significant step towards making modern cooling solutions more affordable and accessible for households across the country. This move not only lowers the financial burden on customers but also encourages a wider adoption of energy-efficient appliances, contributing to better comfort and improved living standards. With this revision, investing in an Air Conditioner is no longer a luxury but a practical choice for every home. We welcome this positive initiative and are confident it will drive greater value for customers as well as the industry. IFB Appliances #Next-Gen GST #technology

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Early Summers in India: A Boon for Cold Beverage, Ice Cream, and AC Brands India is witnessing an unusually early onset of summer in 2025, with soaring temperatures creating both challenges and opportunities. While the heat may be unbearable for many, it presents a golden opportunity for brands in the cold beverage, ice cream, and AC sectors. As demand for cooling solutions rises earlier than expected, companies are ramping up their supply chains, marketing efforts, and product innovations to make the most of this extended summer season. 1. Cold Beverage Companies Beverage companies are gearing up to meet the surge in demand through new product launches, aggressive pricing, and expanded distribution. Leading players like Coke , Pepsi, Parle Agro, and Campa Cola are at the forefront of this seasonal push. Coca Cola is leveraging the early summer to introduce its global sports drink BodyArmor Lyte in India. Additionally, it is expanding the availability of Vitaminwater, which is currently being tested at select locations such as airports. Under Reliance, Campa Cola has re-entered the market with an aggressive pricing strategy. The brand has also secured a sponsorship deal for the upcoming IPL, positioning itself as a major challenger in India’s soft drinks sector. 2. Ice Cream Brands The early onset of summer is set to drive double-digit growth in the ice cream sector. Brands like Amul, Kwality Walls, Vadilal, Vesta, Natural Ice Creams, and Unilever are capitalizing on this opportunity with expanded distribution, promotional offers, and innovative product launches. Expansion and Promotions •Ice cream companies are ensuring better supply chain management by stocking freezers at supermarkets, convenience stores, and local kirana shops. They are also expanding their retail network. •Brands are strengthening their presence on quick commerce platforms, ensuring fast delivery of ice creams in hot weather. Innovative Product Launches •In January 2025, Vesta introduced India’s first vegan ice cream made from coconut milk, catering to health-conscious and lactose-intolerant consumers. •Natural Ice Creams plans to open 125 new stores across India over the next few years. • Unilever’s New Offerings: Unilever unveiled a variety of non-dairy and innovative flavors for 2025 to appeal to diverse consumer preferences. 3. Air Conditioner Companies For air conditioning companies, an early summer means an early start to peak sales. Voltas, Daikin, LG, Blue Star, and Samsung are implementing strategic measures to maximize sales and customer outreach. Early Summer Discounts Many brands are launching summer sale discounts in March instead of April-May to attract early buyers. New Product Launches in the AC Sector •Samsung launched 19 new models featuring AI-driven cooling and energy-efficient technologies, designed for personalized comfort. •Blue Star expanded its range with 150 new models, focusing on Smart WiFi and heavy-duty cooling segments.

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Carrier Midea India has announced the appointment of Nemish Doshi as Head – LC-RAC, Key Accounts, SSD and GeM Sales (PAN India), strengthening its national sales leadership across key institutional and government channels. Nemish brings 27 years of extensive experience across service delivery, service revenue, and after-sales operations in the consumer durables, IT, mobile phones, and air-conditioning industries. He is widely recognized for his deep domain expertise in the air-conditioning sector, building scalable and sustainable service networks, and creating high-performing teams across diverse geographies. Prior to this role, Nemish has been associated with leading global brands including Samsung, Whirlpool, Bosch, and Siemens, where he played a critical role in strengthening service ecosystems and revenue-led service models. At Carrier Midea India, he currently heads the spare parts and service revenue vertical (Camipro), overseeing parts planning, procurement, sales strategy, and P&L management. His expanded mandate reflects the organisation’s confidence in his ability to drive growth across large accounts, SSD channels, and GeM sales on a pan-India scale. Known for his hands-on leadership style and willingness to take on new challenges, Nemish’s appointment supports Carrier Midea India’s focus on execution excellence, channel expansion, and customer-centric growth across institutional and government segments. Global Entrepreneurs Today congratulates Nemish Doshi on his new role and wishes him continued success in driving national sales growth and strengthening Carrier Midea India’s market leadership. #GlobalEntrepreneursToday #2acompany #CarrierMideaIndia #LeadershipUpdate #SalesLeadership #AirConditioningIndustry #KeyAccounts #GeMSales #ConsumerDurables

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🇯🇵 Daikin in India: The #Gaikoku Brand That Cracked the #Desi Code 📍 The Backdrop: India’s #ConsumerDurables market is booming — now valued at ₹1.5 lakh crore+ (~$18B) as of FY 2024–25, growing at ~12% #CAGR. Key growth drivers? #Urbanisation & housing boom Climate extremes Electrification of rural India Growing #MiddleClass with aspirational appetite Japanese giants entered hoping to ride this wave. But only one brand truly decoded the Indian formula: #Daikin. 🔑 The Daikin Playbook: #Kaizen Meets #Jugaad “#GenchiGenbutsu” – Go to the Source Daikin didn't force global products. It studied Indian #garmi and grid challenges. Created #ACs with high-ambient cooling (52°C), dust-protection, stabilizer-free operation Others imported. Daikin innovated locally. Built in #Bharat, for Bharat (& Beyond) Neemrana plant (₹1,000+ Cr investment) Capacity: 2.5 million AC units/year Exports to #MiddleEast, #Africa True #Monozukuri (Japanese craftsmanship) — made India a global supply node #Omotenashi (Customer-first Culture) India’s largest service network in the cooling segment 3,000+ trained service engineers Partnered with ITIs for local #skilldevelopment Others were reactive. Daikin was proactive. Pricing with #Seiketsu (Smart Standardization) Launched mid-tier & #inverterACs for Tier-2/3 cities Balanced margin + affordability. Desh ki soch samjhi. The Spirit of #Gambaru – Persevere with Purpose Daikin didn’t rush into TVs or washing machines Focused on #CoolingLeadership A rare Japanese MNC that thought long-term in India ❌ Where Others Faltered: #Panasonic: Fragmented focus, No substantial presence other than AC #Hitachi: Overpriced + under-invested in Tier-2 towns #Sharp / #Toshiba: Weak B2C distribution #Sony: Dominated in entertainment, but ignored home appliances 📊 India's Cooling Market Snapshot #InverterACs: >65% of total sales Top players: #Voltas, #LG, #Daikin, #BlueStar, #Lloyd Daikin holds No.2 position in split ACs, growing faster than peers Daikin mastered: 🛠️ #Localization 💼 #ChannelExecution 💡 #Precision + #Patience India is not just a market. It’s a #ManagementCaseStudy. #DaikinIndia #JapaneseBrands #IndiaBusiness #MakeInIndia #CoolingEconomy #BrandStrategy #EmergingMarkets #BusinessLeadership #DaikinIndia | #ConsumerDurables | #IndiaEntry | #JapaneseWay Daikin Airconditioning India Pvt. Ltd. Jyotin Bhasin

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At Panasonic, innovation begins with people. Manish Misra , Chief Innovation Officer, Panasonic Life Solutions India, shares how the Smart Home Experience Centre is designed to deliver human-centric, connected living experiences — a must for anyone seeking to redefine their smart home journey.

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Kaff India Appliances Appoints Nalin Kumar as COO 🔧🏠 In a strategic move to accelerate its operational transformation and growth trajectory, KAFF Appliances has named Nalin Kumar as its new Chief Operating Officer (COO). With over two decades of experience in the consumer durables and home appliances sector, Kumar steps into a pivotal role where he will lead end-to-end operations, drive organizational efficiency, and elevate the customer and partner experience across India. 🗣️ “His deep industry expertise and sharp operational insights make him an ideal choice to steer KAFF into its next growth phase,” said a KAFF spokesperson. 🗣️ “It’s an exciting time to join KAFF. I look forward to contributing to a brand that has a strong legacy and ambitious vision,” Kumar shared. This leadership addition signals KAFF’s continued focus on strengthening its core team and scaling for the evolving needs of modern Indian households. https://lnkd.in/gZN8scaR Read more at: https://lnkd.in/evfNu-TE #LeadershipNews #ExecutiveAppointment #NalinKumar #KAFFAppliances #HomeAppliances #ConsumerDurables #COOAnnouncement #BusinessGrowth #OperationalExcellence #LeadershipMove #KitchenInnovation #FMCGLeadership #IndiaInc

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