Early summer boosts cold drinks, ice cream, and AC sales in India

🔵Non-Alcoholic Beverages 🧉& Mocktail 🍹Market Growth India & Global 📌India’s Ready-to-Drink (RTD) beverage market is going through a major change. 📌Right now, RTD drinks make up about 70% of the non-alcoholic beverages category, growing at a strong 18% CAGR. This growth is driven by consumers shifting toward healthier, convenient, and more experimental drink options especially through quick commerce and online delivery. 📌Unlike before, RTD beverages are now consumed across seasons, not just during summer. People are choosing drinks that are easy to grab, refreshing, and health-focused. 📌Consumers today are more aware of ingredients for example, sparkling beverages are losing share, while juices and value-added dairy drinks are growing faster. Brands are also introducing cold pressed juices, flavored coconut water, and organic variants to attract this new health conscious audience. 📌Within the non-alcoholic segment, mocktails have become a rising favorite especially among young consumers who want the fun and flavor of cocktails, but without alcohol. Global data shows that the mocktail market was worth USD 1.52 billion in 2023 and is expected to grow to USD 3.22 billion by 2032. These drinks whether regular, tropical, or exotic flavors are driving strong interest among millennials and Gen Z. 📌In India, the non-alcoholic beverages market was valued at USD 30.8 billion in 2023, expected to reach USD 64.2 billion by 2033, growing at 7.66% CAGR. This includes juices, RTD tea & coffee, functional drinks, dairy substitutes, and mocktails. Quick commerce platforms are helping this category grow even faster, making it easier for consumers to try premium mixers and innovative flavors at home. 📌The key factors driving this growth are: * Rising health consciousness * Urban lifestyles and the need for convenience * Innovation in natural and functional ingredients * Premiumization and aspirational buying behavior *Growth of cafes, QSRs, and e-commerce *Strong support from government policies and infrastructure 📌Globally, the non-alcoholic and mocktail market is expanding too valued at USD 6.16 billion in 2023, it’s projected to reach USD 12.79 billion by 2032, growing at 8.57% CAGR. 🟢Together, these trends show that the next decade will belong to beverages that blend taste, health, and convenience and mocktails and RTDs are leading that change. 🍹 #Day24/100 #100Daychallenge #AlcobevIndustry #TheValutionSchool #Parthverma #Likhnekamaza.

𝗧𝗵𝗲 𝗛𝗮𝗿𝗱 𝗦𝗲𝗹𝘁𝘇𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁: 𝗥𝗶𝘀𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗲𝗳𝗿𝗲𝘀𝗵𝗺𝗲𝗻𝘁 The global 𝗛𝗮𝗿𝗱 𝗦𝗲𝗹𝘁𝘇𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 is predicted to reach 𝗨𝗦𝗗 𝟱𝟮.𝟬𝟲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 by 2030 with a 𝗖𝗔𝗚𝗥 𝗼𝗳 𝟭𝟴.𝟬% by 2030. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗙𝗥𝗘𝗘 𝗦𝗮𝗺𝗽𝗹𝗲- https://lnkd.in/gdKsyUGm The global Hard Seltzer market has witnessed unprecedented growth over the past few years, emerging as one of the fastest-growing segments in the alcoholic beverage industry. Characterized by its low-calorie content, refreshing taste, and diverse flavor profiles. 𝗞𝗲𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘀𝗲𝗹𝘁𝘇𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝗿𝗲 𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁𝗮𝗹 𝗶𝗻 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗶𝘁𝘀 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆, 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝘀: Alfa Laval: Known for its advanced processing and filtration solutions, Alfa Laval supports hard seltzer manufacturers by enhancing production efficiency, product consistency, and quality control in beverage manufacturing. The Coca-Cola Company: Leveraging its extensive distribution networks and marketing expertise, The Coca-Cola Company has entered the hard seltzer segment to diversify its beverage portfolio and cater to evolving consumer preferences. Vizzy Labs: Known for incorporating functional ingredients like antioxidants and vitamins, Vizzy has carved a niche by appealing to health-oriented consumers seeking a more holistic drinking experience. Hard Seltzer Beverage Company LLC: A key innovator in the segment, this company focuses on developing unique flavor offerings and premium products that elevate consumer experience and engagement. The growth potential for the hard seltzer market remains strong, fueled by increasing consumer awareness, shifting drinking habits, and continuous product innovations. The industry’s competitive landscape is evolving rapidly, with both established corporations and emerging players investing heavily in marketing, research, and distribution to capture market share. 𝗔𝗰𝗰𝗲𝘀𝘀 𝗙𝘂𝗹𝗹 𝗥𝗲𝗽𝗼𝗿𝘁- https://lnkd.in/g5kgkNra 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 The hard seltzer market represents a compelling opportunity for beverage companies to innovate and adapt to changing consumer behaviors. With its blend of refreshment, health-conscious attributes, and lifestyle appeal, hard seltzer is no longer a niche product but a mainstream choice shaping the future of alcoholic beverages globally. Companies that focus on flavor innovation, strategic marketing, and efficient production are likely to emerge as leaders in this rapidly expanding market. #HardSeltzerMarket #BeverageInnovation #ConsumerTrends #ReadyToDrink #HealthConsciousDrinks

New research from Euromonitor International reveals the global snack market achieved US$693bn in retail sales in 2024, with savoury snacks accounting for 35 per cent of value sales as brands increasingly expand into health and beauty sectors.

Key confectionery trends currently shaping the market in the KSA particularly in sweets& chocolates. 1. Premium & Artisanal Offerings With rising disposable income and a young, urban population, consumers are increasingly willing to spend on high-quality, luxury confectionery rather than just mass-market items. There’s a strong gifting culture (especially during festive occasions) Local flavours and “craft” style sweets (e.g., small batch chocolates, exotic infusions) are gaining tractions. 2. Health & Well-Being Consciousness Consumers are more health‐aware: confectionery brands are responding by offering low-sugar, sugar-free, natural ingredient, or fortified sweets. In the chocolate segment, shift toward dark chocolate, organic variants, and better‐for-you indulgence is evident. Clean labels, transparency, and dietary-friendly options (gluten-free, natural sweeteners) are part of this move. 3. E-commerce, Social Media & Digital Channels Online sales of confectionery are accelerating in Saudi Arabia thanks to high internet penetration and younger consumers comfortable with digital shopping. Social media and influencer marketing are playing a significant role in product launches, impulse buys and brand engagement. The shift to online also opens up opportunities for niche brands, direct-to-consumer models, and specialty imports that may not have wide physical shelf presence. 4. Local-Flavour & Cultural Customisation Traditional Middle Eastern flavours (such as date, pistachio, saffron, cardamom) are being fused with confectionery and chocolate formats — marrying heritage with modern indulgence. Festive and seasonal sweets (e.g., for Ramadan, Eid, Saudi National Day) remain a strong driver of demand and special edition launches. Local manufacturing is also becoming more significant; Saudi Arabia is the largest producer of candy/ non‐chocolate sweets in the GCC region. 5. On-the-Go & Convenient Formats Urban lifestyles and busier schedules are prompting demand for smaller formats, individually wrapped sweets, snack-size chocolates and “grab-and-go” options. Retailers and brands are designing packaging and distribution that cater to convenience and impulse purchases in supermarkets, kiosks and online. Why this matters For brands entering or expanding in the Saudi confectionery market: premiumisation, health positioning, digital engagement, and local flavour adaptation are key success factors. For retailers: stocking a mix of mass-market, premium, health-oriented, and culturally relevant confectionery helps meet diverse consumer segments. For newcomers (e.g., artisan producers): e-commerce and social media provide a lower barrier to entry to reach consumers directly. In short: The confectionery market in Saudi Arabia is evolving from just sweets toward premium, health-aware, digitally marketed, culturally adapted indulgences. Growth is strong and the consumer base is open to innovation.

𝗗𝗼 𝗬𝗼𝘂 𝗞𝗻𝗼𝘄 𝘁𝗵𝗲 𝗡𝗼𝗻-𝗔𝗹𝗰𝗼𝗵𝗼𝗹𝗶𝗰 𝗥𝗲𝗮𝗱𝘆-𝘁𝗼-𝗗𝗿𝗶𝗻𝗸 (𝗡𝗔𝗥𝗧𝗗) 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝘀 𝗤𝘂𝗲𝗻𝗰𝗵𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗵𝗶𝗿𝘀𝘁 𝗳𝗼𝗿 𝗖𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲? The global 𝗡𝗼𝗻-𝗔𝗹𝗰𝗼𝗵𝗼𝗹𝗶𝗰 𝗥𝗲𝗮𝗱𝘆-𝘁𝗼-𝗱𝗿𝗶𝗻𝗸 (𝗡𝗔𝗥𝗧𝗗) 𝗠𝗮𝗿𝗸𝗲𝘁 is predicted to reach 𝗨𝗦𝗗 𝟭𝟯𝟮𝟭 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 by 2030 with a 𝗖𝗔𝗚𝗥 𝗼𝗳 𝟱% from 2023-2030. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗙𝗥𝗘𝗘 𝗦𝗮𝗺𝗽𝗹𝗲: https://lnkd.in/gsWsiT7H The Non-Alcoholic Ready-to-Drink (NARTD) Market is witnessing rapid growth as consumers increasingly seek convenient, healthy, and flavorful beverage options. From functional drinks and energy beverages to teas, coffees, and flavored waters, NARTD products are reshaping the way people consume beverages on the go. Rising health awareness, busy lifestyles, and evolving consumer preferences are driving this surge in demand across global markets. 𝗞𝗲𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀 Suntory Beverage & Food Health Enrichment – A global beverage giant offering a wide portfolio of non-alcoholic ready-to-drink products, focusing on innovation and health-oriented options. Nestlé – Known for its extensive range of beverages, Nestle leverages global distribution and product diversification to strengthen its NARTD presence. The Coca-Cola Company – A leading global player, Coca‑Cola continually innovates with ready-to-drink teas, coffees, and functional beverages to meet evolving consumer tastes. Keurig Dr Pepper Inc. – Provides a variety of convenient non-alcoholic beverages, including flavored waters, iced teas, and specialty drinks for on-the-go consumption. Kraft Heinz – Expands its beverage portfolio through functional drinks and innovative packaging solutions targeting modern consumer lifestyles. 𝗔𝗰𝗰𝗲𝘀𝘀 𝗙𝘂𝗹𝗹 𝗥𝗲𝗽𝗼𝗿𝘁: https://lnkd.in/gU6M_RTa 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 The NARTD market is not just about refreshment—it’s about convenience, health, and lifestyle alignment. For investors, this sector represents a rapidly growing market driven by innovation, evolving consumer trends, and global demand. Investing in NARTD today means tapping into the future of beverages tomorrow. #NARTDMarket #BeverageInnovation #NonAlcoholicDrinks #ConsumerTrends #InvestmentOpportunity #FoodAndBeverage #MarketGrowth

*New age snack brands are making waves* 1. Sweet Karam Coffee D2C brand based in Chennai, specializing in preservative-free South Indian snacks, sweets, and filter coffee. Leveraged nostalgia, authenticity, and digital channels to reach 32+ countries and a diverse Indian diaspora. Raised $8 million in Series A funding in 2025, fueling rapid expansion and a 558% surge in revenue in FY24. Known for quality control, traditional recipes, and a product lineup spanning Mysore Pak, murukulu, palm oil-free chips, and coffee powder. 2. Go Desi Focuses on reviving regional flavours, particularly with products like DESi POPz (tamarind, mango, and guava candy bars). Achieved 60% revenue growth in FY24, targeting INR 75 Cr in FY25. Product innovation (baked ragi chips, guava bytes) and strong quick-commerce presence accelerated growth and popularity among millennials. Champions local sourcing and partners with self-help groups, blending rural entrepreneurship with modern snacking needs. 3. Beyond Snacks Originated in Kerala, reimagining banana chips as a premium, hygienic, and globally recognized snack. Raised $8.3 million in funding in 2025, focusing on quality ingredients, eco-friendly packaging, and expansion to 12+ countries. Unique offerings include peri peri, salted, and masala banana chips, crafted from Nendran bananas via a hands-free process. Banner-bearer for healthy, authentic, and innovative Indian snacking in domestic and international markets. 4. VS Mani & Co New-age brand championing filter coffee and South Indian savouries, combining traditional recipes with contemporary branding. Offers snacks like murukku, thattai, mixture, and masala peanuts, popular among NRI and urban customers. 5. Patil Kaki Homegrown label known for Maharashtrian namkeen and snacks, such as chakli, shankarpali, and laddoos. Gained viral popularity through quick-commerce platforms and social media storytelling that highlights authentic family recipes. 6. Daadi’s Sells Indian-style “grandmother’s recipes” snacks and breakfast items, including millet cookies, roasted snacks, and bite-sized treats. Focuses on health-conscious consumers with “no maida” and “no preservatives” positioning. 7. Key Trends Across All Brands Adoption of digital-first, D2C models to reach pan-India & global markets quickly. Commitment to authenticity, local sourcing, and traditional recipes, often with a health twist (less oil, natural ingredients). Heavy focus on branding, influencer collaborations, and festive packaging to stand out in a crowded FMCG space. Rapid growth supported by funding, innovation in flavours, and expansion into quick-commerce and modern retail shelves. New-age snack labels have made regional Indian snacking cool again—by blending nostalgia, health, and digital convenience for the millennial and Gen Z consumer

☕ Hot Drinks Market: Brewing Up Global Growth The global Hot Drinks Market is experiencing significant growth. Valued at USD 796.36 billion in 2025, it is projected to reach USD 1,736.76 billion by 2034, reflecting a compound annual growth rate (CAGR) of 9.05% during the forecast period. This surge is primarily driven by increasing consumer demand for premium and organic hot beverages, evolving lifestyle preferences, and the rapid expansion of café culture worldwide. 🌍 Regional Outlook North America leads the market with a 37% share, driven by a strong coffee culture and high per capita consumption. The United States alone accounts for a significant portion, with over 156 million Americans consuming coffee daily and 89 million regularly drinking tea. Europe follows closely with a 33% share, characterized by a rich tea heritage and growing interest in specialty coffees. Asia-Pacific holds a 21% share. 🏢 Market Segmentation The market is segmented as follows: Coffee-based beverages: 42% Tea-based beverages: 36% Chocolate drinks: 12% Other beverages: 10% 📈 Emerging Trends Several key trends are shaping the hot drinks market: Organic and herbal drinks: 48% preference among consumers. Sustainable packaging: 31% rise in demand for eco-friendly packaging solutions. Online retail growth: 27% increase in online subscriptions for hot drinks. These trends indicate a shift towards health-conscious and environmentally aware consumption patterns. 🏢 Top 5 Players in the Hot Drinks Market The market is competitive, with several key players leading the industry: Nestlé – A global leader in the hot drinks sector, known for brands like Nescafé and Nespresso. Starbucks – A prominent coffeehouse chain with a significant market presence. Unilever – Offers a range of hot beverage products under brands like Lipton and PG Tips. Tata Global Beverages – Known for its Tata Tea and Tetley brands. JDE Peet's – A major player in the coffee and tea industry with brands like Jacobs and Douwe Egberts. For a comprehensive analysis and detailed insights into the Hot Drinks Market, visit the full report here:  https://lnkd.in/erA6TtG3 Report Coverage The report provides an in-depth analysis of the Hot Drinks Market, covering: Market Size and Forecast: Detailed projections up to 2034. Market Segmentation: By type, application, and region. Consumer Trends: Insights into evolving consumer preferences. Competitive Landscape: Analysis of key market players and their strategies. Market Drivers and Restraints: Factors influencing market growth and challenges. Understanding these facets is crucial for stakeholders aiming to navigate the evolving hot drinks landscape and capitalize on emerging opportunities. 🏷️ Hashtags #HotDrinks #CoffeeCulture #TeaLovers #BeverageIndustry #OrganicBeverages #SustainablePackaging #CafeCulture #ConsumerTrends

Day 35/100 of covering FMCG sector Tata Consumer Products Ltd Tata Soulfull was launched in 2013. It focused on Health & Wellness segment. It was launched to make healthy and tasty snacks & cereals with millets as a core ingredient in it. It is one of the fastest growing brand in India's healthy packaged food market in India. The brand is growing as consumer awareness for healthy breakfast choices is increasing and rising demand for ready-to-eat hot and and cold cereals. Soulfull is catering the needs of both the kids and adult. Tata Soulfulll has continued its growth trajectory of 32% against PY. It has delivered strong growth due to strategic product expansion in the wholesome snacking category. Products offered in Tata Soulfull brand 1) Ragi Bites- No Maida Chocos It is breakfast and snack product which has no maida, offer to kids with chocolatey flavour and has nutrition from 7 grains. 2) Millet Muesli It is a healthy breakfast option . It has crunchy almond and honey. It is free from palm oil. 3) Masala Oats It has goodness of wholegrain Oats, crunchy millets and desi masalas. Tata Soulfull has launched Masala Muesli which is India's first savory muesli segment with its Mast Masala and Teekha Twist variants. 4) Cornflakes It has golden corn comes together with Jowar. It delivers fibre-rich breakfast. 5) Cream Wafers It is guilt free snack and It has no maida. It comes in 3 variants- Choco wafers, Orange wafers and Strawberry wafers. #FMCG #TheValuationSchool #100DaysChallenge

Cross-Category Signals: Tea Trends And Chocolate Opportunities Malaysia’s tea market offers a revealing lens on chocolate consumption, highlighting patterns in routines, provenance, and occasion-based indulgence. Both categories show that mid-priced products, domestic origin, and familiar flavors anchor repeat consumption, while seasonal releases and format innovation provide differentiation. Tea demonstrates a notable health and wellness orientation, whereas chocolate remains indulgence-first, underscoring how category-specific dynamics shape consumer behavior. Observing these parallels can help chocolate brands better understand daily rituals, gifting occasions, and emerging market opportunities. For a full view of market shares, segment trends, and brand-level insights, the complete report provides detailed data and analysis. https://lnkd.in/gJTwQFu9 #Malaysia #Chocolate #Tea

Functional snacks aren’t a niche. They’re unlocking new shoppers and driving category growth. For too long, the bar aisle has been dominated by ultra-processed products with long ingredient lists, cheap fillers, and protein as the only benefit. Shoppers are waking up to how these products make them feel, and their behaviour is shifting. - 1 in 3 UK consumers are actively cutting back on ultra-processed snacks - 52% are willing to pay more for healthier snacks with high-quality ingredients, even in a cost-of-living squeeze - Taste remains the number one purchase driver, but clean labels, trusted ingredients, and added functionality are now non-negotiable HFSS regulations are also changing fixture space, while “Better For You” products are outperforming traditional bars in velocity growth. Consumers are replacing meals with snacks, seeking options that deliver both function and flavour. Lucid World sits right in the middle of these shifts. Our bars are designed for the modern shopper, offering functional benefits, clean formulations, and award winning flavours. (Don't worry, our Chocolate Hazelnut flavour will be making a comeback!!) By meeting these needs, functional brands like ours don’t just take sales from competitors, but we grow the category by bringing new shoppers in. I don't think functional ingredients are a trend... as a society we're becoming more demanding of everything around us, and that includes our food.. Gone are the days where all we care about is what it tastes like. Do you think functional products will replace traditional bars, or drive growth alongside them as the category reshapes?